Many financial service firms seem to be following this advice. BB&T/SunTrust and Charles Schwab are making M&A moves. BBVA, Santander, and HSBC all recently repositioned. Often these strategies lead to the need to rebrand all or part of the enterprise—and to implement this major change cost effectively and efficiently.
In this guide, you will learn:
-The key initiatives you need to budget for and where to seek funding.
-How to prioritize your implementation efforts.
-The importance of clear communication to align stakeholders.
You’ll also see a case study of a leading financial services firm’s rebrand implementation.