We help healthcare systems save up to 15-30% when rebranding.
When you’re leading a brand transition, every decision, every sign, system update, ID badge, and form, has to be intentional. It’s about more than how the new brand looks. It’s about how it shows up across your entire organization without disrupting care, overspending, or missing a single compliance requirement.
That’s exactly what we helped Providence do.
When they set out to unify their brand across 50+ hospitals and 100,000+ employees, they weren’t looking for guesswork. They were looking for a plan. Together, we cut projected costs by 30%, stayed compliant with regulatory requirements, and kept caregivers focused on what matters most.
We’ve done this over 150 times for health systems like yours. And while every rebrand is different, the outcomes that matter are the same:
Protecting the patient experience by ensuring clarity and continuity at every touchpoint
Spending wisely with cost models that optimize impact and reduce waste
Staying compliant with CMS, ADA and other regulatory requirements from day one
You don’t need more pressure. You need a partner who’s done this before, and knows how to get it right, so you can stay focused on growing the brand.
We've worked with 60+ leading healthcare organizations across the US to achieve brand implementation success:
Development of specifications for all branded assets
Mobilization and leadership of key workgroups
Vendor management
Rebrand plan progress tracking, reporting and budget control
Maintain & Govern
Project closure and documentation
Brand governance framework
What Our Clients Say
The team at BrandActive was instrumental in our quest to rebrand our entire organization from top to bottom. While our engagement began well over a year before we assumed a new brand name, the activation period fell upon the most challenging time in the past 100+ years – the COVID-19 pandemic. From up-front planning and strategy, to execution and follow through, BrandActive was thorough, accurate and forward-thinking which helped us successfully rebrand ourselves and continue to serve our community in their time of need. We couldn’t have done it without them.”
Executive Director, Marketing and Corporate Communications, Garnet Health
