Is your company considering a rebrand? Or perhaps have recently announced one and are now planning the process? Our free rebranding process guide will lay out the ten steps your…
…system’s physicians and made it into their communications with patients. Communication is also the key to helping patients to feel comfortable entering the healthcare system again. A number of healthcare…
…out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data. https://transparency-in-coverage.uhc.com/…
…an ever-increasing pace. And kudos to the Joe Public Retreat for creating a space where health systems feel comfortable sharing ideas and marketing strategies, even when their competitors are in…
…significantly decrease. In fact, Kaufman Hall reports that during 2020, healthcare M&A “stayed within the historic range of activity seen in the past ten years.” Most industry prognosticators expect a…
…an experienced rebrand expert. For example, any solid budgeting tool can help you compare various budgeting scenarios. Subject matter expertise, however, is what allows you to accurately estimate line item…
…practices isn’t just a feel-good PR move: it’s an essential component of your brand’s future. With the right external communication plan, you can connect with an increasingly green-minded market, create…
…or are in the midst of a rebranding project. How to strengthen brand compliance when confronted with a rebrand 1. Brand compliance begins during the creative process It’s a common…
…the look of the authentic material. These substitutions do affect the cost and longevity of the sign — in the previous example, composite materials will outlast wood several times over,…
…we get started with our clients on a rebrand, we work with them to model multiple, detailed rebranding scenarios. For example, we might compare the cost of transitioning a brand…