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Evaluating your brand architecture as part of your rebrand? Here’s what to consider

…to take to ensure that your new brand is implemented into the marketplace correctly. Download now BrandActive can help you analyze the financial impact of: Converting all your sub-brands independently…

Which rebranding launch strategy is best for your brand’s next chapter? 4 core elements to point you in the right direction

…loyalty. And while it’s crucial to communicate with employees no matter which launch strategy you use, the importance of your internal communication plan is elevated during a communication-driven launch. After…

3 ways to ensure employees become ambassadors of your rebrand

…benefits of your brand change and emphasize its value in official communications. For example, your CEO could share insights from the market research that led you to make a brand…

Closing the book on your rebrand? 3 steps to ensure a happy ending to your story

…storybook ending it deserves. 1. Measure your rebrand’s outcomes to quantify success Before you officially launched your rebrand, you likely laid out goals and metrics to define your project’s success….

Ready, set, rebrand: 3 steps to prepare your organization for transformation

…building relationships with stakeholders across your organization. Make sure everyone is aware of — and ready for — the scope of the project coming down the pike. 3. Evaluate and…

Eliminate the guesswork: how to roll out a data-driven rebrand

…keep you in compliance. Information services/IT. Your colleagues in IT may be juggling a multitude of complex projects that impact their ability to update the many digital assets under their…

3 best practices to maintain trust with your audience during a B2C rebrand

…long-term growth and revenue targets. When your company’s strategic vision has led to the decision to rebrand, you must do so without compromising that hard-won consumer trust. This can be…

How hospital systems can use a rebrand to improve their culture

…specific cultural goals in mind, rebranding is more often driven by commercial concerns. But the fact is that a company’s brand identity can’t help but shape its culture. In that…

3 ways to optimize healthcare marketing and brand operations as industry pressures intensify

…operates. It’s even more challenging in decentralized, complex health systems with multiple locations and service lines, some of which overlap due to previous acquisitions. It’s also common for every business…

Building a best-in-class brand management system

If your brand has been through a major transition, there are some common pitfalls that may be familiar: The one-off brochure that doesn’t use approved photos and copy. Product-specific websites…