Repositioning Brand Governance Quiz
…customers interact with our company and experience our products and services.” “The brand extends beyond customer perception. It is an important piece of our company culture, and the two must…
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Inside out: how brand consistency begins inside your organization during a rebrand
…team about where exactly they can find the latest versions of all branded materials (for example, in a digital asset management system, or DAM). Instruct your team that they should…
Get your house in order: tuning in to the operational side of brand governance
…brand governance is more crucial than ever when it comes to maintaining consistency and building brand value. How do your company’s marketing and brand operations measure up Now more than…
Rebranding Timeline: How long does it take to rebrand? Planning beyond the design phase
…in a way that adds complexity, but is the correct strategic business decision. Similarly, a company’s rebranding budget has a huge impact on cadence, and it’s driven by the availability…
5 ways to get your rebranding strategy right to ensure the success of your corporate identity rollout
…get complicated, especially for companies operating globally and/or having a wide array of branded touchpoints, the objective of creating a rebranding strategy to guide implementation is straightforward: Describe exactly how…
How to use marketing technology to optimize your marketing and brand operations
…coronavirus pandemic continues to impact communities and businesses alike, marketers may feel an additional pinch. At the same time, organizations will continue to look to their marketing departments to produce…
Protect your brand investment with operational brand governance
…brand governance goes far beyond a written set of guidelines. Operational brand governance looks holistically at how you protect and uphold your brand strategy through your operational systems and processes….
How to wrangle a giant: 5 things to keep in mind when approaching a challenging rebrand
…and challenges. In our latest webinar, “Brand change done right: Two companies share the secrets behind their successful rebranding,” we explored the recent rebrands of two large global organizations. Panelists…
CMOs: 7 keys to rebranding success in 2021
…keep the project on track. Rebranding is never easy. And in 2021, you can expect some additional challenges. However, by learning the keys to a successful rebrand, you can navigate…
Striking the balance: Top trends in a rapidly evolving work landscape
…top talent.” It all comes down to finding the balance As remote workers and hybrid work environments become the norm, we can expect companies everywhere to continue to study and…