Repositioning Brand Governance Quiz
…customers interact with our company and experience our products and services.” “The brand extends beyond customer perception. It is an important piece of our company culture, and the two must…
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Inside out: how brand consistency begins inside your organization during a rebrand
…team about where exactly they can find the latest versions of all branded materials (for example, in a digital asset management system, or DAM). Instruct your team that they should…
The marketer’s case for a rebranding agency partner
…we get started with our clients on a rebrand, we work with them to model multiple, detailed rebranding scenarios. For example, we might compare the cost of transitioning a brand…
Transparency in Coverage
…out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data. https://transparency-in-coverage.uhc.com/…
How Marketing can help healthcare systems regain their financial footing
…system’s physicians and made it into their communications with patients. Communication is also the key to helping patients to feel comfortable entering the healthcare system again. A number of healthcare…
The Hidden Cost of Bad Wayfinding
…before they even have their appointment which has a direct and negative impact on their likelihood to recommend. What does better look like? Effective wayfinding goes beyond signs. It’s about…
Get your house in order: tuning in to the operational side of brand governance
…brand governance is more crucial than ever when it comes to maintaining consistency and building brand value. How do your company’s marketing and brand operations measure up Now more than…
5 ways to get your rebranding strategy right to ensure the success of your corporate identity rollout
…get complicated, especially for companies operating globally and/or having a wide array of branded touchpoints, the objective of creating a rebranding strategy to guide implementation is straightforward: Describe exactly how…
Rebranding Timeline: How long does it take to rebrand? Planning beyond the design phase
…in a way that adds complexity, but is the correct strategic business decision. Similarly, a company’s rebranding budget has a huge impact on cadence, and it’s driven by the availability…
How to use marketing technology to optimize your marketing and brand operations
…coronavirus pandemic continues to impact communities and businesses alike, marketers may feel an additional pinch. At the same time, organizations will continue to look to their marketing departments to produce…