…about the project and then roll up their sleeves to get the job done. Here’s how to select the right internal stakeholders and equip them for the task at hand….
…achieving this mandate. Download a cheat sheet of the five characteristics of an effective brand and marketing operations function. Download now Achieving the market impact you desire in a way…
…never too early to begin planning for MBO In fact, when it comes to business systems planning during a merger or acquisition, the sooner the better. From marketing on down,…
…steps. Download now There are other important CapEx/OpEx impacts to take into account when estimating the profit impact of a rebranding beyond the actual costs involved in purchasing new branded…
…BrandActive, we help companies determine and decide how rebrand activities and their related spend will affect financial analysis and planning for years to come. 4. Will your rebrand provide any…
…structure your staffing agency’s brand architecture It’s increasingly common for modern staffing agencies to be composed of a number of distinct sub-brands. One reason for this is that many firms…
Rebranding entails a high level of investment. In fact, most companies find they must commit a year or more and a substantial budget to fully effect brand change. Because of…
…touchpoints. The best way to protect your rebrand investment is to establish brand governance guidelines as early as possible in the M&A process. A shifting approach to brand governance guidelines…
…the end, our clients combine different approaches which we combine into a single scenario that delivers the right level of cost/impact/quality to achieve their overall commercial and branding objectives. So…
…across three key components: work teams, transition priorities, and work methods and processes. So, direct from the trenches, we’ll share tangible examples of how agility is providing practical value to…