Connect with BrandActive at SHSMD Connections 2024 in Denver, October 13-15
…companies. In order to craft an effective and comprehensive rebranding plan for your energy company, you must first understand the unique risks that threaten to undermine it. The unique challenges…
…out there very quickly. That is very positive. Consumers obviously feel that, see that impact.” Clearly, hospitals and testing labs are part of the solution as well. As hospital personnel…
…your facility and find their destination with ease. It makes large, complex structures feel less intimidating. And it reduces the likelihood that your audience will feel lost and confused while…
…ROI of your new brand Once a company makes up its mind that a brand change is in the best commercial interests of the company, the cost of rebranding and…
…we expect for certain assets? Are we sure the vendors we use are providing the best service at the best price? The earlier you can model these scenarios and use…
…time and attention to finalizing the perfect design. It’s important to remember that your design is just one part of the rebranding equation. Yes, a compelling visual identity communicates your…
…your organization’s CapEx and OpEx policies to minimize your rebrand’s impact on the bottom line Taking a complete inventory of all your branded assets (e.g., fleet vehicles, websites, workwear, digital…
…top challenges of rebranding a B2B company — and how to navigate them. The top 4 challenges of rebranding a B2B company 1. Getting (re)brand buy-in Does your B2B organization…
…rolling out a rebrand: “There’s a huge research component. There’s a legal component…There’s just so many different elements that you have to have that resource, like BrandActive, that does this…
…Technology company portfolios expanded significantly into communications. “Coming out of the pandemic, the smart companies invested in themselves in the face of unclear financial situations. This meant they could emerge…
