…rebranding project timeline in a major way. You may have to hit pause on your rebranding activities as you wait for certain regulatory approvals to come through. Alternately, your timeline…
…up, but so are consumer expectations. Consumers expect brands to do more than just sell quality goods and services. They expect businesses to meet their fast-evolving needs, authentically inhabit progressive…
Rebranding activity is at an all-time high. And that means if you’re planning to roll out a rebrand in 2022, you’ll need to act quickly. Your competitors are all having…
…the fastest way to bridge the gap between Strategic Sourcing and Marketing. At BrandActive, we help companies architect successful sourcing strategies that reduce costs, improve quality control, and rationalize vendors….
…help you achieve the global impact you’re looking for. 1. Understand the unique challenges that come with a global rebrand As is the case when beginning any large undertaking, it’s…
…strategy. Your creative agency developed your new brand identity and brand compliance guidelines that now guide your marketing and communications efforts. You conducted a detailed inventory and developed a plan…
…financial gains. This will help to support the beliefs that guide Allspring, including investing based on client needs, planning with purpose for positive impacts, helping clients navigate their future, and…
…template to communicate your answers to common questions regarding your new brand. Download now Be sure to define what “launch” looks like and what can realistically be achieved with the…
You get a call from the CEO: “Hey, we just acquired Company XYZ for $2.1 billion. What is Marketing’s plan?” At technology companies, this scenario has become increasingly common. And…
…lesser emphasis on branding may become a liability as a tech company pivots. A powerful brand generates confidence in investors and best positions the company in comparison to its competitors….