…of every area of an organization. That’s because the goal is to strategically influence all the various activities, interactions, touchpoints, and materials that comprise your consumers’ and employees’ experience of…
…Frequently Asked Questions (FAQs) for your rebrand An essential template to communicate your answers to common questions regarding your new brand. Download now Be agile. The reality is that today’s…
…To manage the project, your business needs to collect huge volumes of information – about the departments and people involved, their locations and contact information, the branded assets to be…
…what rules they broke along the way, their greatest role models, and how they grow and inspire their teams to greatness. Recent guests include Vicky Free, Global Head of Marketing…
…refresh it only in certain markets or spaces. This decision will impact the extent of your project’s scope and should not be made blindly. Financial modeling can help your executive…
…of managing agency relationships, you’re sure to find a wide range of approaches and processes. By centralizing and documenting common processes such as communication and document sharing platforms, project status…
…a cheat sheet of the essential steps. Download now Refining the rebrand project plan: scope and budget The question of cost is no small matter: Our research tells us that…
…execute each part of the plan. For example, you might form cross-functional teams to: Plan the events and details associated with your launch Take a complete inventory of your branded…
…companies are making moves. One recent deal announcement of note was 7-Eleven’s plan to purchase gas retailer Speedway. Other companies may follow the example of biopharma company Gilead, which is…
…architecture As you revise brand architecture, you’ll likely think hard and long about the messaging and the impact to customer experience, commission market research to understand the equity of each…