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4 tips to master your healthcare organization’s marketing and brand operations

…model, collaboration model, and quality check model around how they should operate with you, suddenly your partnerships become much more beneficial. And once you standardize all of this, you can…

Consumer trust in financial services peaked in 2020. Here’s how to protect those gains in 2021

…in the best position to deliver consistent communications and experiences that reflect their brand strategy. These efforts—the optimization of brand and marketing operations—involve examining the processes, resources, tools, and training…

4 emerging trends that will impact your marketing and brand operations in 2022

…an employer of choice in this talent shortage is to really lean into their values and impact within communities and causes. 3. Companies will increase their brand’s social impact to…

6 tips to ensure brand consistency for maximum impact

…characteristics of an effective brand and marketing operations function. Download now 2. Create flexible communication guidelines grounded in underlying strategic goals Gone are the days of organizations crafting a single,…

Over the last year, healthcare’s digital landscape was revolutionized. Has your brand kept up?

…reputation management. Therefore, your audit should also include a close look at the feedback and metrics that your two-way communication channels provide. Patients have the opportunity to react and respond…

Prepare for a potential economic boom by shoring up your marketing and brand operations

Are the Roaring Twenties making a comeback? Leading economists project that U.S. GDP is poised to expand by a whopping 10% in the second quarter of 2021 alone and top…

5 mistakes marketers can avoid when rebranding digital collateral during a merger

…to use BrandHub after the rebranding project is complete to support best practice brand management into the future. While I can’t convey every aspect in a blog post—numerous considerations apply…

How marketing leaders can engage during M&A integration

…the public — and brand touches all of those projects. Connect with product managers responsible for updated packaging. If your company is decentralized and global, talk with business units that…

Rollout teams win through analytics

…tools produce estimates for every aspect of the rollout. We combine our data with company information, validate it against our benchmarks, and give clients tailored scenarios that span the gamut….

4 ways to reduce rebrand implementation costs due to a merger

…cafeteria for example. Or, you may decide to forgo putting a logo on internal product components. Deplete and replace: For some assets—fleet vehicles coming off lease in 12 months or…