Cost-effective strategies for high-impact branded environments
…and materials or, at the high end, an architect to fully redevelop the space. Here’s an example of how a creative approach can produce as much impact a big budget…
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How (and why) to centralize your healthcare organization’s marketing operations
…engage in? For example, one entity might invest in community initiatives, while another might focus on promoting a handful of star practitioners. Capture processes and workflows. In a decentralized marketing…
Three risks of healthcare rebranding implementation and how to mitigate them
…the duration of the project (and beyond) is also essential to quality and organizational satisfaction with the rebranding. 3. Lack of a comprehensive communications plan When it comes to communication,…
Timely consideration: evaluate and boost operational brand governance
…an organization to properly and effectively influence all the various activities, interactions, touchpoints, and materials that comprise your consumers’ and employees’ experience of your brand. Why operational brand governance matters…
Ensure your rebranded products move smoothly around the globe
…team. Your legal and trade compliance teams oversee communication with regulatory agencies. In a rebrand, it’s essential to have representatives from both groups at the table when you’re redesigning product…
The 10-steps of a successful M&A rebranding project
Given the increasingly competitive and ever-changing global marketplace, it is reasonable to expect that most branding, marketing and corporate communications professionals will be charged with implementing an M&A-driven rebranding project…
Raising the curtain on your rebrand? Weigh the pros and cons of a βbig bangβ brand launch
…case with any strategy you pursue, it’s essential to lay out clear guidelines and timelines so your employees know what to expect from your rebrand and when to expect the…
How to ensure your tech M&A rebrand is smooth even at Silicon Valley speed
…to compliance. And in the tech space, global rebrands are extremely common. Unfortunately, many tech companies fail to consider the additional planning required to transition branded assets in a global…
The secret to positioning your brand for the future? A well-rounded marketing operations team
…has found these four technology tools critical to the success of every rebrand project we work on. Download now Today, forward-thinking brands flip this process around by leading with data,…
7 signage best practices to make a lasting brand impression
…font-type, such as Arial or Futura, are solid choices. PNG Air is an example of a company that recently changed its brand to comply with this industry standard. Take a…