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…firsthand what can happen when executives aren’t fully committed to a rebrand’s success. Financial support may wane partway through the project and the new brand may never be fully implemented…
…should be thought through while the team is still in brand strategy development mode. The complexity of the change will certainly influence the resources required (time, manpower, and budget); but…
…learn more about BrandActive or explore how we can help your organization maximize the impact of brand implementation, contact our VP of Client Solutions, n.adzentoivich@brandactive.com or visit our website for…
When it comes to implementing a full-scale rebrand, the process of converting branded assets represents a major piece of the project work — and accounts for a great deal of…
…complementary but seemingly contradictory truths. We’re an agile, results-oriented business that plays in the big leagues to help Fortune 500 companies implement high-impact brand change. And we’re a compassionate commercial…
…will continue to deliver the value and promise they’re accustomed to. That’s why it’s important to create a communication plan that you can execute the moment your M&A is official….
…cards, fact sheets, and packaging. In fact, a smart way to reduce the financial impact of your rebrand is to update lower-profile branded assets when they are due to be…
…tech companies have complex ecosystems. The distribution model often requires working with hundreds or thousands of marketing, sales, and ecommerce partners, all of whom may use the tech company’s logo…
…like these can affect: Your ability to obtain permits, surveys, and other regulatory approvals to conduct work on your branded environments The availability of vendors, factories, and workers to manufacture…
…for you to follow. Rebranding checklist | Over 150 branded touchpoints Is your company in the midst of a rebrand or planning for one? Our free rebranding checklist is a…
