When visibility is high, assets are everywhere, and operations can’t slow down, having the right brand implementation partner matters.
When Baker Hughes separated from GE, they faced a brand transformation of massive scale – 900+ sites, legacy sub-brands, global operations. And they had to get it done without disrupting the business.
We helped them do exactly that.
Together, we built a global implementation plan, prioritized assets, coordinated vendors, and supported change on the ground. From signage to fleet to laser-etched drill bits, every detail was accounted for and the business kept moving. Internal teams stayed focused. The workforce stayed informed. No major disruptions. No loose ends..
We help energy companies:
- Build rebrand budgets through scenario planning – modeling multiple rollout paths based on timing, quality, and cost so leadership can make smart, informed tradeoffs
- Inventory, prioritize, and sequence branded assets across fleet, field, facilities, and digital—so nothing gets missed, and operations stay on track
- Align cross-functional teams and external vendors under a shared plan
- Maintain regulatory compliance while executing at scale
Whether you’re navigating a separation, merger, or repositioning, we bring the structure and foresight to help you stay in control while your teams keep the business running and the brand moves ahead.
