Chart a clear, cost-effective path to integrate California Resources Corporation and Aera Energy
Implementing a rebrand at an energy company is a challenge, particularly when managing a brand integration following the complexities of a merger and managing your commitments in the communities in which you work and operate.
Learn how we can work together to secure a streamlined and cost-effective implementation for CRC and Aera Energy.
Develop and analyze options so you have the data needed to inform fiscally responsible decisions
Align internal priorities on tight implementation timelines
A structured approach to planning, analyzing, strategizing, and executing on your rollout with confidence
Convert your assets with a sustainability-minded approach
We’ve worked with energy companies across the US to achieve brand implementation success:
Development of specifications for all branded assets
Mobilization and leadership of key workgroups
Vendor management
Rebrand plan progress tracking, reporting and budget control
Maintain & Govern
Project closure and documentation
Brand governance framework
What Our Clients Say
This was a very large project, and having been responsible for the Petro Canada rebranding, it was not my first. After working with BrandActive, I really wish I had known about them before.”
Former Vice President, Corporate Marketing, Tervita
