Chart a clear path to implementing Schlumberger and ChampionX’s unified brand

Implementing a rebrand at an energy company is a complex undertaking, particularly when unifying two brands post-merger.

Request time with our Oil & Gas Solutions Director to learn how we can work together to ensure smoothly navigate your rebranding process with:

Expert advice to develop accurate financial projections and secure necessary funding
Asset conversion planning to address all your branded touchpoints—all while operating under time and budget pressure
A structured approach to planning, analyzing, strategizing, and executing on your rollout with confidence

We’ve worked with 20+ energy companies across the US to achieve brand implementation success:

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Scope & Assess

Definition of project parameters

Scenario Planning

Cost Estimation

Implementation strategy development

Plan & Roll Out

Detailed implementation planning

Development of specifications for all branded assets

Mobilization and leadership of key workgroups

Vendor management

Rebrand plan progress tracking, reporting and budget control

Maintain & Govern

Project closure and documentation

Brand governance framework

This was a very large project, and having been responsible for the Petro Canada rebranding, it was not my first. After working with BrandActive, I really wish I had known about them before.”
Former Vice President, Corporate Marketing, Tervita