Chart a clear path to implementing Southwestern Energy and Chesapeake Energy’s unified brand
Implementing a rebrand at an energy company is a challenge, particularly when managing a brand integration following the complexities of a merger.
Request time with our Oil & Gas Solutions Director to learn how we can work together to ensure Southwestern and Chesapeake smoothly navigate the implementation and rollout process with:
Expert advice on developing accurate financial projections to secure necessary funding
Asset conversion planning to address all your branded touchpoints—all while operating under time and budget pressure
A structured approach to planning, analyzing, strategizing, and executing on your rollout with confidence
We’ve worked with energy companies across the US to achieve brand implementation success:
Development of specifications for all branded assets
Mobilization and leadership of key workgroups
Vendor management
Rebrand plan progress tracking, reporting and budget control
Maintain & Govern
Project closure and documentation
Brand governance framework
What Our Clients Say
This was a very large project, and having been responsible for the Petro Canada rebranding, it was not my first. After working with BrandActive, I really wish I had known about them before.”
Former Vice President, Corporate Marketing, Tervita
