Chart a clear path to implementing Southwestern Energy and Chesapeake Energy’s unified brand

Implementing a rebrand at an energy company is a challenge, particularly when managing a brand integration following the complexities of a merger.

Request time with our Oil & Gas Solutions Director to learn how we can work together to ensure Southwestern and Chesapeake smoothly navigate the implementation and rollout process with:

  • Expert advice on developing accurate financial projections to secure necessary funding
  • Asset conversion planning to address all your branded touchpoints—all while operating under time and budget pressure
  • A structured approach to planning, analyzing, strategizing, and executing on your rollout with confidence

We’ve worked with 20+ energy companies across the US to achieve brand implementation success:

Experience a seamless rebrand implementation:


Scope & Assess

Definition of project parameters

Scenario Planning

Cost Estimation

Implementation strategy development


Plan & Roll Out

Detailed implementation planning

Development of specifications for all branded assets

Mobilization and leadership of key workgroups

Vendor management

Rebrand plan progress tracking, reporting and budget control


Maintain & Govern

Project closure and documentation

Brand governance framework

What Our Clients Say

  • This was a very large project, and having been responsible for the Petro Canada rebranding, it was not my first. After working with BrandActive, I really wish I had known about them before.”

    Former Vice President, Corporate Marketing, Tervita