Brand implementation experts, BrandActive, creates brand transition strategy for one of Pennsylvania’s largest healthcare providers
BrandActive, the only company in North America that focuses exclusively on brand implementation and the mechanics of brand change management, announced today its participation in the brand implementation of Allegheny Health Network (AHN). The Allegheny Health Network is Highmark’s new seven-hospital provider network, created through Highmark’s acquisition of the former West Penn Allegheny Health System, Jefferson Regional Health System and Saint Vincent Health System.
BrandActive’s brand implementation team was tasked with planning and managing the complex transition of the new Allegheny Health Network brand across all branded assets. When Highmark was preparing to create a new brand for their new seven-hospital system, they recognized there was much more to the brand change than creating a name and a logo. Thousands of branded assets like signage, vehicles, uniforms, documents and forms, IT systems and ID badges would need to be transitioned to reflect their new brand identity. “BrandActive worked with the senior marketing executives to create the cost estimates, brand transition strategies and the project plans required to ensure their new logo would be transitioned on time, on budget and with the desired level of quality,” says Phillip Guiliano, Partner at BrandActive.
The AHN brand has launched in the market and the transition strategy that BrandActive created balances the creation of brand impact with a fiscally responsible extended roll-out timeline. BrandActive will continue its management of the brand rollout plan across the remaining branded assets over the coming year.
BrandActive is a global brand implementation and identity management consultancy with core offices in Denver and Toronto, and affiliates in Amsterdam, London, Melbourne, Taipei, Frankfurt, and Dubai. BrandActive offers global corporations the benefits of local contact together with worldwide operational reach. BrandActive has a proven track record of success with 15 years of experience across hundreds of brand implementation and management projects. BrandActive’s senior team is made up of seasoned business people who have held leadership roles at Fortune 500 companies and within the branding industry. We are not brand strategists and creative designers, we are financial analysts, project strategists, project managers, and branded asset experts. We are hands-on, passionate and practical when it comes to getting the job done on time, on budget and beyond expectations.