Chart a clear, cost-effective path to integrate Pioneer into ExxonMobil

Implementing a rebrand at an energy company is a challenge, particularly when managing a brand integration following the complexities of a merger.

Request time to learn how we can work together to ensure ExxonMobil smoothly navigates integrating Pioneer’s brand:

Develop and analyze options so you have the data needed to inform fiscally responsible decisions
Align internal priorities on tight implementation timelines
Asset conversion planning to address all your branded touchpoints—all while operating under time and budget pressure
A structured approach to planning, analyzing, strategizing, and executing on your rollout with confidence

We’ve worked with energy companies across the US to achieve brand implementation success:

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Scope & Assess

Definition of project parameters

Scenario Planning

Cost Estimation

Implementation strategy development

Plan & Roll Out

Detailed implementation planning

Development of specifications for all branded assets

Mobilization and leadership of key workgroups

Vendor management

Rebrand plan progress tracking, reporting and budget control

Maintain & Govern

Project closure and documentation

Brand governance framework

This was a very large project, and having been responsible for the Petro Canada rebranding, it was not my first. After working with BrandActive, I really wish I had known about them before.”
Former Vice President, Corporate Marketing, Tervita