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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • Rebrand implementation: what the details demand
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    Rebrand implementation: what the details demand

    Wednesday, November 13, 2019 | BrandActive

    In The News

    Featured in ABA Bank Marketing - According a recent study, organizations routinely spend 20 to 50 times the cost of brand development to fully implement and introduce their brand to the market. It’s no small task. Brand implementation firm BrandActive estimates that the scope of a typical financi…

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  • 7 things marketers forget when rebranding
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    7 things marketers forget when rebranding

    Wednesday, September 25, 2019 | BrandActive

    In The News

    This article first appeared on the HITMC website -  If you been through rebranding at a healthcare organization, you know that it often starts as a high-adrenaline sprint, especially during the initial stages when the focus is on developing a new brand strategy, identity, and messaging. But once th…

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