We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • Kearney launches new brand
    Share

    Kearney launches new brand

    Friday, January 10, 2020 | BrandActive

    In The News

    Congratulations to Kearney on the launch of their new brand! Now this global management consulting powerhouse is known simply as Kearney rather than A.T. Kearney, its moniker since 1926. The new Kearney brand emphasizes the humanity that clients, colleagues, and alumni value most in the firm. Kud…

    Read more

  • Rebrand implementation: what the details demand
    Share

    Rebrand implementation: what the details demand

    Wednesday, November 13, 2019 | BrandActive

    In The News

    Featured in ABA Bank Marketing - According a recent study, organizations routinely spend 20 to 50 times the cost of brand development to fully implement and introduce their brand to the market. It’s no small task. Brand implementation firm BrandActive estimates that the scope of a typical financi…

    Read more

  • 7 things marketers forget when rebranding
    Share

    7 things marketers forget when rebranding

    Wednesday, September 25, 2019 | BrandActive

    In The News

    This article first appeared on the HITMC website -  If you been through rebranding at a healthcare organization, you know that it often starts as a high-adrenaline sprint, especially during the initial stages when the focus is on developing a new brand strategy, identity, and messaging. But once th…

    Read more