
Firestone Building Products unveils new brand identity
Tuesday, June 21, 2022 | BrandActive
In The News
Congratulations to Firestone Building Products on joining the Building Envelope division of Holcim and launching their new portfolio brand identity, Elevate! Joining Holcim will unite a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential custo…
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VNSNY rebrands as VNS Health
Tuesday, May 24, 2022 | BrandActive
In The News
Congratulations to the Visiting Nurse Services of New York (VNSNY) on rebranding as VNS Health! As of May 18th, all parts of the organization, including VNSNY Home Care, Hospice and Palliative Care, Behavioral Health, and others, are now united under the name VNS Health, operating as one organiza…
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Trinity Health Michigan unites under one brand
Wednesday, April 13, 2022 | BrandActive
In The News
Congratulations to Trinity Health on unifying their Michigan hospitals and care sites under the shared identity of Trinity Health Michigan! Two hospitals have already adopted Trinity’s brand identity, and the rest will rebrand in phases over the next eight months and through 2023. The local car…
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Dartmouth Health launches new brand
Tuesday, April 12, 2022 | BrandActive
In The News
Congratulations to Dartmouth Health, formerly known as Dartmouth-Hitchcock Health, on its new brand identity! The new name and brand celebrate the high-quality health care Dartmouth Health provides, which is bolstered by world-class teaching and research that make this academic health system one …
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AccentCare launches new brand
Friday, January 7, 2022 | BrandActive
In The News
Congratulations to AccentCare on their new brand launch! By uniting their brand under one name and vision, they are empowered in their pursuit to reimagine and build a care support system that works better for those who need them most. The new look represents the coming together of multiple offering…
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Allspring Global Investments launches new brand
Wednesday, November 3, 2021 | BrandActive
In The News
Congratulations to Allspring Global Investments on the launch of their new brand! Allspring’s new identity reflects their goal of empowering thoughtful investing by creating returns that expand above and beyond financial gains. This will help to support the beliefs that guide Allspring, including …
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Gesa Credit Union launches new brand
Wednesday, September 15, 2021 | BrandActive
In The News
Congratulations to Gesa Credit Union on the launch of their rebrand! Gesa’s new brand identity reflects their community of members and partners as they come together to help, support, and inspire one another. This will support their goal to provide members with the products, services, and knowledg…
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Adopt centralized operations to drive marketing effectiveness
Tuesday, April 13, 2021 | BrandActive
In The News
This article first appeared on the HITMC website. The need to centralize more marketing functions is a hot topic these days, and for good reasons. Healthcare marketers see more centralization at the corporate level as a way to improve the patient experience, reduce costs, and increase speed to ma…
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Audacy launches new brand
Tuesday, March 30, 2021 | BrandActive
In The News
Congratulations to Audacy (formerly Entercom) on the launch of their rebrand! Formerly known as Entercom, newly named Audacy is leading multi-platform audio and content and entertainment company. The new brand communicates their important role: Audacy is the audio home for diverse, mass, and niche c…
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CHARGE meets Philip Guiliano, Partner at BrandActive
Thursday, March 11, 2021 | BrandActive
In The News
This article first appeared on the CHARGE website. As we approach CHARGE Energy Branding Week North America (March 22-26), we’ve been asking our top speakers and partners to reveal their approach to branding in energy. In this article, we speak to Philip Guiliano, Partner at BrandActive. Ph…
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