Firestone Building Products unveils new brand identity

Firestone Building Products unveils new brand identity

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Tuesday, June 21, 2022 | BrandActive

Congratulations to Firestone Building Products on joining the Building Envelope division of Holcim and launching their new portfolio brand identity, Elevate!

Joining Holcim will unite a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential customers around the world. The new portfolio name, Elevate, represents their commitment to deliver the highest quality products and solutions that ensure their customers are ready now and in the future.

We’re proud to be working with Holcim on the implementation of their new brand.

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