How to wrangle a giant: 5 things to keep in mind when approaching a challenging rebrand
Tuesday, June 21, 2022 | BrandActive
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding ImplementationRolling Out Your Rebrand
Rebrands have never been uncommon, but the last few years have seen many major companies unveil new brands for several good reasons. The M&A market has seen unprecedented levels of activity, and every merger, acquisition and divestiture represents a need to redevelop—or create new—brand iden…
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Firestone Building Products unveils new brand identity
Tuesday, June 21, 2022 | BrandActive
In The News
Congratulations to Firestone Building Products on joining the Building Envelope division of Holcim and launching their new portfolio brand identity, Elevate! Joining Holcim will unite a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential custo…
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VNSNY rebrands as VNS Health
Tuesday, May 24, 2022 | BrandActive
In The News
Congratulations to the Visiting Nurse Services of New York (VNSNY) on rebranding as VNS Health! As of May 18th, all parts of the organization, including VNSNY Home Care, Hospice and Palliative Care, Behavioral Health, and others, are now united under the name VNS Health, operating as one organiza…
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Talk the walk: 5 assets to consider when crafting your sustainability messaging during a rebrand
Friday, April 22, 2022 | BrandActive
Sustainable Rebranding
Every year, Earth Day serves as a reminder of our responsibility to our planet—and never have we needed the reminder more urgently than now. The last few years have accelerated the transformation of countless businesses across many industries. Companies have streamlined operations, rethought th…
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Trinity Health Michigan unites under one brand
Wednesday, April 13, 2022 | BrandActive
In The News
Congratulations to Trinity Health on unifying their Michigan hospitals and care sites under the shared identity of Trinity Health Michigan! Two hospitals have already adopted Trinity’s brand identity, and the rest will rebrand in phases over the next eight months and through 2023. The local car…
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Dartmouth Health launches new brand
Tuesday, April 12, 2022 | BrandActive
In The News
Congratulations to Dartmouth Health, formerly known as Dartmouth-Hitchcock Health, on its new brand identity! The new name and brand celebrate the high-quality health care Dartmouth Health provides, which is bolstered by world-class teaching and research that make this academic health system one …
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Rebranding success stories: 6 business chronicles to inspire you
Monday, February 28, 2022 | BrandActive
Marketer's Brand Implementation FAQsRebranding Implementation
What makes your rebrand implementation a success? At first glance, it seems like an easy question to answer. There seems to be a universal set of criteria: You’re aiming to complete your rebranding on time, on budget, and on brand. While these are critically important metrics, how well you address…
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AccentCare launches new brand
Friday, January 7, 2022 | BrandActive
In The News
Congratulations to AccentCare on their new brand launch! By uniting their brand under one name and vision, they are empowered in their pursuit to reimagine and build a care support system that works better for those who need them most. The new look represents the coming together of multiple offering…
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Ready, set, rebrand: 3 steps to prepare your organization for transformation
Wednesday, January 5, 2022 | BrandActive
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation
When your organization’s next chapter calls for a rebrand, it’s natural to start asking tactical questions. How do we build a realistic budget? What’s the best way to inventory all our branded assets? How soon do we want to launch? And how long will it take to implement our rebrand from start …
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4 emerging trends that will impact your brand and marketing operations in 2022
Tuesday, November 30, 2021 | BrandActive
Brand and Marketing OperationsBrand Trends and Predictions
If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…
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