Now is the time to re-evaluate your marketing function
Tuesday, July 27, 2021 | BrandActive
Brand and Marketing Operations
This podcast was featured on the ReviveHealth website. Listen in to a conversation between Philip Guiliano, Partner, BrandActive and Chris Bevolo, Chief Brand Officer, ReviveHealth, as they discuss how to evaluate your marketing function to ensure it is operating as efficiently as possible, and h…
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BrandActive’s summer reading: our favorite brand and marketing publications
Monday, July 26, 2021 | BrandActive
BlogBrand Trends and Predictions
Have a little extra time on your hands this month and want to invest it wisely in worthwhile summer reading? We have some ideas for you! In this article, we share some of the online sources we read to stay up on best practices in branding, rebranding, and marketing.
Brand and marketing editoria…
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Rebranding success stories: 6 business chronicles to inspire you
Tuesday, June 1, 2021 | BrandActive
Marketer's Brand Implementation FAQsRebranding Implementation
What makes your rebrand implementation a success? At first glance, it seems like an easy question to answer. There seems to be a universal set of criteria: You’re aiming to complete your rebranding on time, on budget, and on brand. While these are critically important metrics, how well you address…
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Webinar: Why and how financial institutions are rebranding now
Thursday, May 13, 2021 | BrandActive
Financial Services Brand ImplementationRebranding Implementation
The turbulence of the past year has affected financial consumers’ behavior and attitudes, in both new and positive ways. Some banks are accelerating digital transformation, others are rethinking retail banking all together, and many are considering M&A activity and new partnerships. These fact…
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Audacy launches new brand
Tuesday, March 30, 2021 | BrandActive
In The News
Congratulations to Audacy (formerly Entercom) on the launch of their rebrand! Formerly known as Entercom, newly named Audacy is leading multi-platform audio and content and entertainment company. The new brand communicates their important role: Audacy is the audio home for diverse, mass, and niche c…
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Brand effectiveness at energy companies: The state of play in 2021
Monday, March 29, 2021 | BrandActive
Energy Industry Brand Implementation
Last week, the collective brainpower from the panel during CHARGE Energy Branding’s North America week could have lit up some utility customer’s houses –if not their entire block– during the session “Rethink energy brands to supercharge growth.” These leaders discussed what constitutes a…
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Why a sustainable rebrand is a smart rebrand
Friday, March 26, 2021 | BrandActive
Marketer's Brand Implementation FAQsSustainable Rebranding
In recent years, sustainability has become a hot buzzword — reflecting the heightened concern that many have about the future of our planet. It’s likely that you or people you know are trying to reduce the heavy footprint of our industrialized society by recycling paper and plastic, choosing eco…
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Rising to the new challenges of an M&A rebrand in 2021
Tuesday, March 16, 2021 | BrandActive
M&A / Divestiture Brand ChangesRebranding Implementation
M&A activity is picking up. According to a Deloitte survey conducted in late 2020, 42% of executives expect M&A deals to reach pre-pandemic levels during 2021. In a more recent report, Morgan Stanley projects not just a rebound in M&A, but an acceleration spurred by strategic consoli…
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CHARGE meets Philip Guiliano, Partner at BrandActive
Thursday, March 11, 2021 | BrandActive
In The News
This article first appeared on the CHARGE website. As we approach CHARGE Energy Branding Week North America (March 22-26), we’ve been asking our top speakers and partners to reveal their approach to branding in energy. In this article, we speak to Philip Guiliano, Partner at BrandActive. Ph…
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CMO’s strategic imperatives for marketing success in 2021
Friday, January 29, 2021 | BrandActive
Brand Trends and PredictionsMarketer's Brand Implementation FAQs
“2020 was the year of the unexpected.”
If you were to write something on the proverbial gravestone of last year, this line might be the opening sentence. Regardless of your industry or the state of your company’s balance sheet, it’s likely you can point to specific, surprising ways your bra…
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