5 ways for CMOs to optimize their brand and marketing operations
Monday, August 10, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
The 10-Minute Roadmap is a podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 clients and large healthcare systems on how to best manage brand operations and rebrand projects during uncertain times. This episode, “5 ways for CMOs to optimize their bra…
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Webinar: How marketing and brand can drive the trajectory of health systems post-COVID
Monday, August 3, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…
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Garnet Health launches new brand
Thursday, June 18, 2020 | BrandActive
Healthcare Rebrand ImplementationIn The News
Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families.
…
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Webinar: Marketers & communicators lead the way to growth
Friday, June 12, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…
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A marketer’s guide to adapting in a downturn: key lessons from the 2008 Recession
Tuesday, May 26, 2020 | BrandActive
Advice to Marketing Executives
Everywhere you look you see companies whose fortunes were changed by the financial crisis of 2007 and the Great Recession that followed. What lessons do their experiences hold for marketers today? Back then, banks became smaller and more focused on the communities they serve. Both Airbnb and Uber…
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3 key tactics for adapting your business due to changing consumer attitudes
Wednesday, May 13, 2020 | BrandActive
Advice to Marketing Executives
Right now, consumers are facing a world no one has ever seen before. As a result, what they value most is changing before our eyes. And businesses are under great economic strain. How can your marketing efforts boost your relevance to consumers post-crisis? And how can you prepare to do more wit…
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Beyond the lockdown: Changes in consumer attitudes and business realities that marketers need to address now
Wednesday, April 29, 2020 | BrandActive
Advice to Marketing Executives
Perspectives from economist and mutual fund titan Mark Bonham and WPP’s former EVP and M&A guru, Andrew Hall, moderated by Philip Guiliano, Partner, BrandActive As we begin to see a path out of lockdown, how will this experience have changed what consumers value? W…
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Podcast Excerpt: How consumer values will change in 2020
Wednesday, April 29, 2020 | BrandActive
From the podcast, Beyond the lockdown: Changes in consumer attitudes and business realities that marketers need to address now Andrew Hall, former EVP at WPP Thinking about my personal situation in terms of things I value…First, I would say human interaction with friends and family. …
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Podcast Excerpt: Repositioning to align with changing consumer values
Sunday, April 26, 2020 | BrandActive
From the podcast, Beyond the lockdown: Changes in consumer attitudes and business realities that marketers need to address now Mark Bonham, London School of Economics trained economist, mutual fund pioneer, and philanthropist So, companies that do well in this type of crisis will be heal…
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An agile approach to rebranding in times of uncertainty
Friday, April 24, 2020 | BrandActive
Rebrand Implementation Strategy
If you’ve been through brand change, you know all too well once the strategy and creative have been approved, the real ground war begins—applying the new brand identity to every branded asset throughout the organization. But in these disrupted times, with some work locations shuttered, supply ch…
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