How marketing executives are dealing with shifting budgets: realities and advice
Thursday, October 14, 2021 | BrandActive
Brand and Marketing OperationsBrand Trends and Predictions
GDP growth has skyrocketed in 2021, notching 6% increases in both Q1 and Q2. Yet, a recent Gartner survey shows that despite the economic rebound of 2021, CFOs are putting increased pressure on marketing spend. As a result, marketing budgets have shrunk to 6.4% of company revenue, down from 11% in 2…
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Gesa Credit Union launches new brand
Wednesday, September 15, 2021 | BrandActive
In The News
Congratulations to Gesa Credit Union on the launch of their rebrand! Gesa’s new brand identity reflects their community of members and partners as they come together to help, support, and inspire one another. This will support their goal to provide members with the products, services, and knowledg…
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Now is the time to re-evaluate your marketing function
Tuesday, July 27, 2021 | BrandActive
Brand and Marketing Operations
This podcast was featured on the ReviveHealth website. Listen in to a conversation between Philip Guiliano, Partner, BrandActive and Chris Bevolo, Chief Brand Officer, ReviveHealth, as they discuss how to evaluate your marketing function to ensure it is operating as efficiently as possible, and h…
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BrandActive’s summer reading: our favorite brand and marketing publications
Monday, July 26, 2021 | BrandActive
BlogBrand Trends and Predictions
Have a little extra time on your hands this month and want to invest it wisely in worthwhile summer reading? We have some ideas for you! In this article, we share some of the online sources we read to stay up on best practices in branding, rebranding, and marketing.
Brand and marketing editoria…
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Rebranding success stories: 6 business chronicles to inspire you
Tuesday, June 1, 2021 | BrandActive
Marketer's Brand Implementation FAQsRebranding Implementation
What makes your rebrand implementation a success? At first glance, it seems like an easy question to answer. There seems to be a universal set of criteria: You’re aiming to complete your rebranding on time, on budget, and on brand. While these are critically important metrics, how well you address…
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Webinar: Why and how financial institutions are rebranding now
Thursday, May 13, 2021 | BrandActive
Financial Services Brand ImplementationRebranding Implementation
The turbulence of the past year has affected financial consumers’ behavior and attitudes, in both new and positive ways. Some banks are accelerating digital transformation, others are rethinking retail banking all together, and many are considering M&A activity and new partnerships. These fact…
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Audacy launches new brand
Tuesday, March 30, 2021 | BrandActive
In The News
Congratulations to Audacy (formerly Entercom) on the launch of their rebrand! Formerly known as Entercom, newly named Audacy is leading multi-platform audio and content and entertainment company. The new brand communicates their important role: Audacy is the audio home for diverse, mass, and niche c…
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Brand effectiveness at energy companies: The state of play in 2021
Monday, March 29, 2021 | BrandActive
Energy Industry Brand Implementation
Last week, the collective brainpower from the panel during CHARGE Energy Branding’s North America week could have lit up some utility customer’s houses –if not their entire block– during the session “Rethink energy brands to supercharge growth.” These leaders discussed what constitutes a…
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Why a sustainable rebrand is a smart rebrand
Friday, March 26, 2021 | BrandActive
Marketer's Brand Implementation FAQsSustainable Rebranding
In recent years, sustainability has become a hot buzzword — reflecting the heightened concern that many have about the future of our planet. It’s likely that you or people you know are trying to reduce the heavy footprint of our industrialized society by recycling paper and plastic, choosing eco…
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Rising to the new challenges of an M&A rebrand in 2021
Tuesday, March 16, 2021 | BrandActive
M&A / Divestiture Brand ChangesRebranding Implementation
M&A activity is picking up. According to a Deloitte survey conducted in late 2020, 42% of executives expect M&A deals to reach pre-pandemic levels during 2021. In a more recent report, Morgan Stanley projects not just a rebound in M&A, but an acceleration spurred by strategic consoli…
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