We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

5 insider tips for better healthcare system partnerships

Wednesday, September 30, 2020 | BrandActive

Healthcare Rebrand Implementation M&A Brand Change

What can healthcare system marketers expect in terms of partnerships and M&A during the coming year? It’s a tough question to answer as the industry remains unsettled and the clock is ticking – now a single quarter is all that separates us from 2021. Even in these unpredictable times, the…

Webinar: New rules: Healthcare partnerships and M&A in 2021 and the role marketers should play

Thursday, September 24, 2020 | BrandActive

Advice to Marketing Executives Healthcare Rebrand Implementation

While 2020 is a year of emotional and financial hardship for most healthcare systems, it’s also a year of rapid change, innovation, and new ways of thinking and serving. In a quest to grow, find profitability, and for many, to simply to stay viable – partnerships, JV’s, and M&A will again …

How to maximize brand value for your healthcare system as trends show partnerships accelerating

Tuesday, September 22, 2020 | BrandActive

Healthcare Rebrand Implementation M&A Brand Change

Partnerships of all types are increasingly commonplace as healthcare systems look for ways to drive growth and profitability. Key trends point to accelerated partnership activity during pandemic response and beyond. While maintaining financial viability is critical, you must also prioritize th…

5 ways for CMOs to optimize their brand and marketing operations

Monday, August 10, 2020 | BrandActive

Advice to Marketing Executives Brand and Marketing Operations

The 10-Minute Roadmap is a podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 clients and large healthcare systems on how to best manage brand operations and rebrand projects during uncertain times. This episode, “5 ways for CMOs to optimize their bra…

Webinar: How marketing and brand can drive the trajectory of health systems post-COVID

Monday, August 3, 2020 | BrandActive

Advice to Marketing Executives Brand and Marketing Operations

During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…

Garnet Health launches new brand

Thursday, June 18, 2020 | BrandActive

Healthcare Rebrand Implementation In The News

Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families. …

Webinar: Marketers & communicators lead the way to growth

Friday, June 12, 2020 | BrandActive

Advice to Marketing Executives Brand and Marketing Operations

Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…

The four types of tools behind every rebrand

Monday, June 1, 2020 | BrandActive

Corporate Rebranding Implementation Rebranding Tools and Technology

Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…

A marketer’s guide to adapting in a downturn: key lessons from the 2008 Recession

Tuesday, May 26, 2020 | BrandActive

Advice to Marketing Executives

Everywhere you look you see companies whose fortunes were changed by the financial crisis of 2007 and the Great Recession that followed. What lessons do their experiences hold for marketers today? Back then, banks became smaller and more focused on the communities they serve. Both Airbnb and Uber…

3 key tactics for adapting your business due to changing consumer attitudes

Wednesday, May 13, 2020 | BrandActive

Advice to Marketing Executives

Right now, consumers are facing a world no one has ever seen before. As a result, what they value most is changing before our eyes. And businesses are under great economic strain. How can your marketing efforts boost your relevance to consumers post-crisis? And how can you prepare to do more wit…

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