CMO’s strategic imperatives for marketing success in 2021
Friday, January 29, 2021 | BrandActive
Advice to Marketing ExecutivesIn The News
“2020 was the year of the unexpected.”
If you were to write something on the proverbial gravestone of last year, this line might be the opening sentence. Regardless of your industry or the state of your company’s balance sheet, it’s likely you can point to specific, surprising ways your bra…
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Webinar: Marketing success in 2021: Strategic moves CMOs are making
Friday, January 29, 2021 | BrandActive
Advice to Marketing Executives
Nobody saw 2020 coming. As we collectively continue to learn and adapt through the global pandemic and the results of the US election, businesses need to find ways to survive – and thrive – in the face of this uncertainty. Regardless of the industry, 2020 put new pressures on marketers. In many …
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5 insider tips for better healthcare system partnerships
Wednesday, September 30, 2020 | BrandActive
Healthcare Rebrand ImplementationM&A Brand Change
What can healthcare system marketers expect in terms of partnerships and M&A during the coming year? It’s a tough question to answer as the industry remains unsettled and the clock is ticking – now a single quarter is all that separates us from 2021. Even in these unpredictable times, the…
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Webinar: New rules: Healthcare partnerships and M&A in 2021 and the role marketers should play
Thursday, September 24, 2020 | BrandActive
Advice to Marketing ExecutivesHealthcare Rebrand Implementation
While 2020 is a year of emotional and financial hardship for most healthcare systems, it’s also a year of rapid change, innovation, and new ways of thinking and serving. In a quest to grow, find profitability, and for many, to simply to stay viable – partnerships, JV’s, and M&A will again …
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How to maximize brand value for your healthcare system as trends show partnerships accelerating
Tuesday, September 22, 2020 | BrandActive
Healthcare Rebrand ImplementationM&A Brand Change
Partnerships of all types are increasingly commonplace as healthcare systems look for ways to drive growth and profitability. Key trends point to accelerated partnership activity during pandemic response and beyond. While maintaining financial viability is critical, you must also prioritize th…
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5 ways for CMOs to optimize their brand and marketing operations
Monday, August 10, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
The 10-Minute Roadmap is a podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 clients and large healthcare systems on how to best manage brand operations and rebrand projects during uncertain times. This episode, “5 ways for CMOs to optimize their bra…
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Webinar: How marketing and brand can drive the trajectory of health systems post-COVID
Monday, August 3, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…
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Garnet Health launches new brand
Thursday, June 18, 2020 | BrandActive
Healthcare Rebrand ImplementationIn The News
Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families.
…
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Webinar: Marketers & communicators lead the way to growth
Friday, June 12, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…
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The four types of tools behind every rebrand
Monday, June 1, 2020 | BrandActive
Corporate Rebranding ImplementationRebranding Tools and Technology
Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…
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