Overcoming key risks to capture the full value of an M&A-driven energy rebrand
Tuesday, September 8, 2020 | Philip Guiliano, Adrea Fink
Energy Company RebrandingRebrand Implementation Strategy
If your energy company is headed toward a merger or acquisition, then you know a rebrand is almost certainly on the horizon. Any rebrand represents a major undertaking. But the usual rebranding playbook simply doesn’t account for all the complexities and potential stumbling blocks found in an M&am…
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Avoid overspending and gain flexibility with rebrand implementation scenario planning
Monday, June 22, 2020 | Kavya Paul
Rebrand Implementation StrategyRebranding Rollout Plan
When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …
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How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process
Sunday, June 7, 2020 | Andy Pollock, Nicole Kemp
Brand and Marketing OperationsM&A Brand ChangeRebrand Implementation Strategy
If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …
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An agile approach to rebranding in times of uncertainty
Friday, April 24, 2020 | BrandActive
Rebrand Implementation Strategy
If you’ve been through brand change, you know all too well once the strategy and creative have been approved, the real ground war begins—applying the new brand identity to every branded asset throughout the organization. But in these disrupted times, with some work locations shuttered, supply ch…
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Top rebranding FAQs from planning and budgeting to implementation
Monday, March 16, 2020 | Andy Pollock
Logistics of Rebranding ImplementationRebrand Implementation Strategy
If your firm is considering a rebrand (or recently signed off on one), then you likely have a plethora of questions about how to get started. That's bound to be true if, like many marketers, you are tasked with heading up a major rebrand for the first time. With a project of this scale and complexit…
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The top 4 reasons rebrands fail — and how to avoid them
Sunday, March 1, 2020 | Vladimir Kacar
Minimize Rebrand RiskRebrand Implementation Strategy
Rebranding entails a high level of investment. In fact, most companies find they must commit a year or more and a substantial budget to fully effect brand change. Because of that, no organization makes the decision to rebrand lightly. Whatever the underlying reason (M&A, repositioning, or other …
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How your small-to-medium-sized company can invest in an effective rebrand
Monday, February 10, 2020 | Philip Guiliano
Rebrand Implementation Strategy
If your small-to-medium-sized company seeks aggressive growth, you already know that rapid growth involves its own set of unique problems to solve. And if we had to guess, we’d say that part of your firm’s recipe for growth includes acquisitions. This means your team is likely in the position of…
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Using rebranding as an opportunity to enhance brand compliance across your organization
Sunday, January 5, 2020 | Philip Guiliano
Rebrand Implementation StrategyRebranding Implementation
Some might think the term “brand compliance” is a bit last century, but it’s more relevant than ever. As more people are empowered to use the company’s brand in more places, the more your brand is prone to misuse. While brand compliance is understandably challenging in times of brand chan…
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10 critical steps to implementing a rebrand in the financial services sector
Thursday, December 12, 2019 | BrandActive
Financial Sector RebrandingRebrand Implementation Strategy
From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments …
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The marketer’s case for a rebranding agency partner
Monday, December 9, 2019 | Andy Pollock
Advice to Marketing ExecutivesRebrand Implementation Strategy
Let’s say you’re in the process of considering a rebrand for your organization, but you aren’t sure how to justify the expense to the C-suite. Or maybe your executive team has already signed on for brand change, and now they’re looking at you to make it happen. What’s your next move? If…
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