We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Raising the curtain on your rebrand? Weigh the pros and cons of a “big bang” brand launch

Tuesday, September 20, 2022 | Patrick Heath, Jo Clarke, Eli Greenspan

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebranding is a milestone event that has the potential to radically transform how your employees and stakeholders perceive your organization. And whether you’re simply refreshing your visual identity or fundamentally altering your brand’s DNA, you only have one opportunity to make a good first i…

Don’t embark on a rebrand until you ask 5 expert-level questions

Tuesday, August 30, 2022 | Philip Guiliano

Brand and Marketing Operations Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Changing your brand is a strategic decision to advance your organization’s goals and objectives. As such, the implementation choices you make must align with the overarching business strategy you need to achieve. But marketing leaders often forge ahead with their rebranding plans without consid…

4 ways an implementation partner can influence your rebrand’s success

Wednesday, August 10, 2022 | Ian Kaplan

Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets Rolling Out Your Rebrand

Rebranding is an all-eyes-on-marketing undertaking. And as a marketing leader, of course you want to put together a perfect implementation plan that considers every little detail. But how will you know if your rebrand strategy has, indeed, taken all the necessary considerations into account? Does…

Closing the book on your rebrand? 3 steps to ensure a happy ending to your story

Wednesday, June 29, 2022 | Kavya Paul

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand can take years. And after investing so much time and energy into the implementation process, it’s natural to wonder, “Are we done yet?” You and your implementation team are understandably eager to turn the page on your rebrand and move on to your next endeavor. But don…

How to wrangle a giant: 5 things to keep in mind when approaching a challenging rebrand

Tuesday, June 21, 2022 | BrandActive

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebrands have never been uncommon, but the last few years have seen many major companies unveil new brands for several good reasons. The M&A market has seen unprecedented levels of activity, and every merger, acquisition and divestiture represents a need to redevelop—or create new—brand iden…

How to select and equip top-notch workgroup leads to implement your rebrand

Wednesday, June 15, 2022 | Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

Evaluating your brand architecture as part of your rebrand? Here’s what to consider

Thursday, June 9, 2022 | Philip Guiliano

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

If you’re in the early stages of planning a rebrand that will affect multiple sub-brands, you have important strategic decisions to make. Will you rebrand each sub-brand independently? Reorganize them into a smaller number of brand families? Or consolidate everything into one master brand? The …

How to rebrand an energy company: 2 case studies to guide you

Wednesday, May 18, 2022 | Patrick Heath

Brand Consistency Energy Industry Brand Implementation Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…

Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies

Thursday, May 5, 2022 | Eniana Vrenozaj, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…

Rebrand your branded assets like a pro: 5 expert insights to guide you

Thursday, April 28, 2022 | Vivien Lin

Brand Consistency Brand Implementation Technology & Tools Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…

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We are constantly thinking about the world around us.

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