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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Ready, set, rebrand: 3 steps to prepare your organization for transformation

Wednesday, January 5, 2022 | Andy Pollock

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

When your organization’s next chapter calls for a rebrand, it’s natural to start asking tactical questions. How do we build a realistic budget? What’s the best way to inventory all our branded assets? How soon do we want to launch? And how long will it take to implement our rebrand from start …

Want your rebrand to live happily ever after? Marry design to implementation from day one

Thursday, December 23, 2021 | Ian Kaplan, Vivien Lin

Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding isn’t something for your Marketing team to do over a few weeks before the end of the year. It requires both high-level planning and tactical attention to detail. However, introducing a new brand to the world can be a lot of fun. After all, rebranding provides a rare opportunity to creat…

Eliminate the guesswork: how to roll out a data-driven rebrand

Tuesday, November 16, 2021 | Eli Greenspan

Rebrand Implementation Strategy

If you’ve recently made the pivotal decision to rebrand, you’ve undoubtedly amassed ample data to inform your strategy. You’ve conducted extensive market research and taken a discerning look at emerging consumer norms and expectations. And you’ve used what you’ve learned to create the visu…

5 questions your CFO will ask before approving your rebrand implementation budget

Tuesday, November 9, 2021 | Vladimir Kacar, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…

What to expect when you’re expecting a rebrand: your guide to successful implementation

Friday, September 17, 2021 | Kavya Paul, Adrea Fink

Rebrand Implementation Strategy Rolling Out Your Rebrand

When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately est…

Rebranding as part of an IPO? 3 tips to get ready for prime time

Friday, September 10, 2021 | Philip Guiliano, James Burn

Corporate Rebrand Implementation Rebrand Implementation Strategy

If your brand is about to seize the opportunity an IPO offers, you’ve got a lot of work to do to prepare. That’s especially true if you’re planning to rebrand as part of your upcoming evolution. Many companies have decided it’s the right time for this type of move. With the stock market r…

Rebranding by the numbers: metrics to measure your ROI

Friday, September 3, 2021 | Nicole Kemp, Leigh Furlong

Rebrand Implementation Strategy Rebranding Implementation

If you’re managing a rebrand, there are two common questions you need to be prepared to answer. How much will this cost? And what return can we expect from this investment? The first question is challenging enough to respond to — especially since it is likely more than you think or have budge…

Rebranding from a position of strength: How to use your brand’s high value to propel your rebrand forward

Thursday, May 6, 2021 | Philip Guiliano, Jo Clarke

Brand Trends and Predictions Rebrand Implementation Strategy

For many companies, market capitalization and market value are at all-time highs. Therefore, it’s likely your brand value and equity have soared as well. Still, even if your brand has never been stronger, there may be strategic reasons to include a rebrand on your company’s roadmap. You may be r…

Thinking of rebranding? What you do next is critical

Tuesday, April 13, 2021 | Eniana Vrenozaj

Rebrand Implementation Strategy Rebranding Implementation

If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…

Rebranding in turbulent times: Stories from frontline marketers across key industries

Friday, February 19, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola, Enang Ukoh

Marketer's Brand Implementation FAQs Rebrand Implementation Strategy

Like just about everything in 2020, the world of rebranding underwent major changes over the past year. And as the new year dawns, many pandemic-driven challenges remain. In fact, it’s fair to say that marketers planning a rebrand now find themselves operating in a difficult reality — one marked…

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