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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How the environment can mess with your rebrand: 3 questions to ask about seasonality and climate

Thursday, January 5, 2023 | Jeremy Stilwell, Robert Sokoloff

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

It’s common for marketing leaders who’ve never been through a rebrand to orient their implementation plan around their desired launch date. They choose that date based on a variety of internal factors and then retrofit their implementation plan to meet their deadline. But the better approach …

Rebrand implementation guide: Top 10 signs your rebrand is on the path to success

Friday, December 16, 2022 | Patrick Heath, Heather Jones

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Shaping a new brand identity can be a lot of fun, and the early days of a rebranding initiative are filled with high levels of excitement and enthusiasm. But what happens when you complete the creative work and focus intently on implementation? How can you be sure you have all the pieces in place to…

Reach your audience where they are: How to roll out a digital-first rebrand

Wednesday, November 16, 2022 | Leigh Furlong, Ade Ajibola

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation

If you’re implementing a rebrand, it’s practically a guarantee your audience will encounter your new brand online before they experience it anywhere else. And whether they visit your website directly, use a search engine to find you, follow you on social media, or access your products and servic…

Raising the curtain on your rebrand? Weigh the pros and cons of a “big bang” brand launch

Tuesday, September 20, 2022 | Patrick Heath, Jo Clarke, Eli Greenspan

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebranding is a milestone event that has the potential to radically transform how your employees and stakeholders perceive your organization. And whether you’re simply refreshing your visual identity or fundamentally altering your brand’s DNA, you only have one opportunity to make a good first i…

Don’t embark on a rebrand until you ask 5 expert-level questions

Tuesday, August 30, 2022 | Philip Guiliano

Brand and Marketing Operations Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Changing your brand is a strategic decision to advance your organization’s goals and objectives. As such, the implementation choices you make must align with the overarching business strategy you need to achieve. But marketing leaders often forge ahead with their rebranding plans without consid…

4 ways an implementation partner can influence your rebrand’s success

Wednesday, August 10, 2022 | Ian Kaplan

Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets Rolling Out Your Rebrand

Rebranding is an all-eyes-on-marketing undertaking. And as a marketing leader, of course you want to put together a perfect implementation plan that considers every little detail. But how will you know if your rebrand strategy has, indeed, taken all the necessary considerations into account? Does…

Closing the book on your rebrand? 3 steps to ensure a happy ending to your story

Wednesday, June 29, 2022 | Kavya Paul

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand can take years. And after investing so much time and energy into the implementation process, it’s natural to wonder, “Are we done yet?” You and your implementation team are understandably eager to turn the page on your rebrand and move on to your next endeavor. But don…

How to wrangle a giant: 5 things to keep in mind when approaching a challenging rebrand

Tuesday, June 21, 2022 | BrandActive

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebrands have never been uncommon, but the last few years have seen many major companies unveil new brands for several good reasons. The M&A market has seen unprecedented levels of activity, and every merger, acquisition and divestiture represents a need to redevelop—or create new—brand iden…

How to select and equip top-notch workgroup leads to implement your rebrand

Wednesday, June 15, 2022 | Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

Evaluating your brand architecture as part of your rebrand? Here’s what to consider

Thursday, June 9, 2022 | Philip Guiliano

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

If you’re in the early stages of planning a rebrand that will affect multiple sub-brands, you have important strategic decisions to make. Will you rebrand each sub-brand independently? Reorganize them into a smaller number of brand families? Or consolidate everything into one master brand? The …

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We are constantly thinking about the world around us.

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