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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

3 best practices to maintain trust with your audience during a B2C rebrand

Ian Doubleday

Brand and Marketing Operations Rebrand Implementation Strategy Rolling Out Your Rebrand

It goes without saying that your customers are the lifeblood of your business. It’s essential to maintain and deepen their loyalty to and trust in your brand to meet your long-term growth and revenue targets. When your company’s strategic vision has led to the decision to rebrand, you must do…

Reduce confusion during your rebrand with these 3 change management principles

Heather Jones

Brand and Marketing Operations Rebrand Implementation Strategy Rolling Out Your Rebrand

If a rebrand is on the horizon for your organization, you may already be thinking about the tactical details involved in rolling it out. While those are details are critical, it’s just as important to consider the impact the process of implementation will have on your internal and external audienc…

Track the right KPIs to measure (and maximize) the impact of rebrand implementation

Eli Greenspan, Jon Levy

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation

Getting to the finish line of rebrand implementation is, in itself, a measure of success. And it’s obviously worth celebrating having completed the heavy lift of converting all your branded assets to your new identity. However, if you only think of success in terms of your rebrand’s final…

How to unlock efficiencies and maximize the impact of your M&A-driven rebrand

Philip Guiliano, Paige Reilly

Brand and Marketing Operations Brand Consistency M&A / Divestiture Brand Changes Rebrand Implementation Strategy Rebranding Implementation

The desire for market growth is always a primary factor behind M&A deals. But in today’s uncertain economic climate, unlocking cost-saving efficiencies is just as important. An expertly executed rebrand implementation can contribute significantly to an M&A deal’s ultimate profitabilit…

The right way to factor HR into your rebrand implementation plan

Heather Jones, Maggie Rickaby

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Much of your rebrand’s ultimate success hinges on how well you roll it out to your internal audience. That starts with understanding the role your human resources department will play in the implementation process. Why? Employees are simultaneously consumers of and representatives of your brand…

Rolling out an M&A-driven rebrand in 2023? Here’s a success story to inspire you

Charn Gill, Minh Huynh

Brand Consistency Healthcare Providers and Insurance Brand Implementation M&A / Divestiture Brand Changes Rebrand Implementation Strategy Rebranding Implementation

If you’re bringing two (or more) brands together in 2023, you undoubtedly feel enormous pressure to get it right. After all, rebranding is never easy, and M&A-driven rebrands are particularly challenging. Typically, time is of the essence and there are often a host of legal and regulatory comp…

How the environment can mess with your rebrand: 3 questions to ask about seasonality and climate

Robert Sokoloff

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

It’s common for marketing leaders who’ve never been through a rebrand to orient their implementation plan around their desired launch date. They choose that date based on a variety of internal factors and then retrofit their implementation plan to meet their deadline. But the better approach …

Rebrand implementation guide: Top 10 signs your rebrand is on the path to success

Patrick Heath, Heather Jones

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Shaping a new brand identity can be a lot of fun, and the early days of a rebranding initiative are filled with high levels of excitement and enthusiasm. But what happens when you complete the creative work and focus intently on implementation? How can you be sure you have all the pieces in place to…

Reach your audience where they are: How to roll out a digital-first rebrand

Leigh Furlong, Ade Ajibola

Brand Consistency Rebrand Implementation Strategy Rebranding Implementation

If you’re implementing a rebrand, it’s practically a guarantee your audience will encounter your new brand online before they experience it anywhere else. And whether they visit your website directly, use a search engine to find you, follow you on social media, or access your products and servic…

Raising the curtain on your rebrand? Weigh the pros and cons of a “big bang” brand launch

Patrick Heath, Jo Clarke, Eli Greenspan

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebranding is a milestone event that has the potential to radically transform how your employees and stakeholders perceive your organization. And whether you’re simply refreshing your visual identity or fundamentally altering your brand’s DNA, you only have one opportunity to make a good first i…

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We are constantly thinking about the world around us.

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