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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Rebranding from a position of strength: How to use your brand’s high value to propel your rebrand forward

Thursday, May 6, 2021 | Philip Guiliano, Jo Clarke

Brand Trends and Predictions Rebrand Implementation Strategy

For many companies, market capitalization and market value are at all-time highs. Therefore, it’s likely your brand value and equity have soared as well. Still, even if your brand has never been stronger, there may be strategic reasons to include a rebrand on your company’s roadmap. You may be r…

Thinking of rebranding? What you do next is critical

Tuesday, April 13, 2021 | Eniana Vrenozaj

Rebrand Implementation Strategy Rebranding Implementation

If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…

Rebranding in turbulent times: Success stories from frontline marketers across key industries

Friday, February 19, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola, Enang Ukoh

Marketer's Brand Implementation FAQs Rebrand Implementation Strategy

Like just about everything in 2020, the world of rebranding underwent major changes over the past year. And as the new year dawns, many pandemic-driven challenges remain. In fact, it’s fair to say that marketers planning a rebrand now find themselves operating in a difficult reality — one marked…

The new reality of rebrand implementation — and how to navigate it successfully

Thursday, February 11, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola, Enang Ukoh

Rebrand Implementation Strategy Rebranding Implementation

Marketers have always had to be agile. But over the past year, their ability to think fast on their feet was put to the ultimate test. New business restrictions meant a sudden and unprecedented increase in importance of digital channels. Economic uncertainty led to pressure on marketing budgets and …

CMOs: 7 keys to rebranding success in 2021

Monday, January 11, 2021 | Philip Guiliano

Brand Trends and Predictions Marketer's Brand Implementation FAQs Rebrand Implementation Strategy

To say the least, no one saw 2020 coming. As the ground shifted beneath everyone’s feet, most organizations were forced to focus on survival. The priority became short-term problem-solving –For much of the year, your primary goal may simply have been to respond to each new challenge as it arose.…

Products & packaging evolution is inevitable — are you poised to rebrand and go to market quickly?

Friday, November 20, 2020 | Laura Hughes

Rebrand Implementation Strategy

Your organization’s products are the heart and soul of your business—so updating your products and packaging is a major undertaking. In a robust and growing organization, products and packaging changes are all but inevitable. That’s true whether you pursue an M&A-driven rebrand, adjust you…

Overcoming key risks to capture the full value of an M&A-driven energy rebrand

Tuesday, September 8, 2020 | Philip Guiliano, Adrea Fink

Energy Industry Brand Implementation Rebrand Implementation Strategy

If your energy company is headed toward a merger or acquisition, then you know a rebrand is almost certainly on the horizon. Any rebrand represents a major undertaking. But the usual rebranding playbook simply doesn’t account for all the complexities and potential stumbling blocks found in an M&am…

Refreshing or repositioning your brand? Here’s what you need to consider

Tuesday, July 14, 2020 | Patrick Heath

Brand Consistency Rebrand Implementation Strategy

When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…

Avoid overspending and gain flexibility with rebrand implementation scenario planning

Monday, June 22, 2020 | Kavya Paul

Rebrand Implementation Strategy Rolling Out Your Rebrand

When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …

How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process

Sunday, June 7, 2020 | Andy Pollock, Nicole Kemp

Brand and Marketing Operations M&A / Divestiture Brand Changes Rebrand Implementation Strategy

If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …

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We are constantly thinking about the world around us.

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