
Podcast Excerpt: How consumer values will change in 2020
Wednesday, April 29, 2020 | BrandActive
From the podcast, Beyond the lockdown: Changes in consumer attitudes and business realities that marketers need to address now Andrew Hall, former EVP at WPP Thinking about my personal situation in terms of things I value…First, I would say human interaction with friends and family. …
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Podcast Excerpt: Repositioning to align with changing consumer values
Sunday, April 26, 2020 | BrandActive
From the podcast, Beyond the lockdown: Changes in consumer attitudes and business realities that marketers need to address now Mark Bonham, London School of Economics trained economist, mutual fund pioneer, and philanthropist So, companies that do well in this type of crisis will be heal…
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An agile approach to rebranding in times of uncertainty
Friday, April 24, 2020 | BrandActive
Rebrand Implementation Strategy
If you’ve been through brand change, you know all too well once the strategy and creative have been approved, the real ground war begins—applying the new brand identity to every branded asset throughout the organization. But in these disrupted times, with some work locations shuttered, supply ch…
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Podcast: Bringing greater efficiency to brand operations during disruption
Monday, April 6, 2020 | BrandActive
Blog
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during uncertainty. This episode, "Bringing greater efficiency to brand operations during disruption"…
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How organizational culture can provide comfort during the coronavirus pandemic
Friday, April 3, 2020 | BrandActive
Marketer's Brand Implementation FAQs
With the recent onset of the coronavirus pandemic, companies around the world are making significant changes to the way they do business. In-office work, face-to-face meetings, lunches and happy hours with colleagues, and site visits are all on hold for the time being. During this time of immense…
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Podcast: Managing vendor and supply chain disruptions during times of uncertainty
Thursday, April 2, 2020 | BrandActive
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during disruption. This episode, “Managing vendor and supply chain disruptions during times of …
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Cytiva launches new brand
Wednesday, April 1, 2020 | BrandActive
In The NewsManufacturing Industry Brand Implementation
Congratulations on their new brand launch to Cytiva, formerly GE Healthcare, a global provider of technologies and services that helps advance and accelerate the development and manufacture of therapeutics. A new brand identity now supports their efforts to accelerate growth and innovation in biolog…
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Podcast: How to recalibrate your rebranding initiative during disruption
Tuesday, March 31, 2020 | BrandActive
Rebranding Implementation
The 10-Minute Roadmap is a new podcast series dedicated to providing insights from BrandActive and our work with Fortune 1000 Clients on how to best manage brand operations and rebrand projects during disruption. In this episode, “How to recalibrate your rebranding initiative during disru…
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How recommendation books guide brand asset management during a rebrand and beyond
Monday, March 23, 2020 | BrandActive
Procurement Rebrand FAQsSignage Implementation
When it comes to implementing a full-scale rebrand, the process of converting branded assets represents a major piece of the project work — and accounts for a great deal of the complexity, too. Certain asset categories, such as signage and fleet, are especially intricate. For large national and gl…
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Timely consideration: evaluate and boost operational brand governance
Thursday, March 19, 2020 | BrandActive
Brand and Marketing Operations
So, here it is. COVID-19. The metaphorical elephant in the room is affecting how brand and marketing professionals work, priorities and initiatives, and budgets. You may be asking yourself, “What can I accomplish over this time?" One valuable initiative is to boost your company’s position in…
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