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Rebranding roadmap | A timeline for brand development and implementation

…and brand development spectrum and how the key to a successful brand launch requires some of these steps to happen in tandem. You can download the free resource below. Rebrand…

Rebranding FAQs | 38 FAQs for any rebranding project

…rebranding. You can download the free resource below. 38 Frequently Asked Questions (FAQs) for your rebrand An essential template to communicate your answers to common questions regarding your new brand….

Rebranding after a PR crisis? 5 strategies to win employee buy-in

…key steps to creating a comprehensive internal communications plan. Download now 5. Train employees to live out the values of your new brand (but don’t set it and forget it)…

How to develop an accurate rebranding budget in two key phases

…rebrand should go through two separate budgeting phases. 38 Frequently Asked Questions (FAQs) for your rebrand An essential template to communicate your answers to common questions regarding your new brand….

Bidding adieu to a beloved brand requires proactive, well-planned communication

…brand ambassadors This guide provides ten key steps to creating a comprehensive internal communications plan. Download now The way you communicate with and respond to your stakeholders matters. Anticipating the…

Uniting brands: how to promote cultural integration during M&A

…way to solve problems. 10-step guide: How to turn employees into brand ambassadors This guide provides ten key steps to creating a comprehensive internal communications plan. Download now Cultural integration…

Heading into a decentralized rebrand? Don’t overlook these 5 best practices

…corporate and local level adds an additional layer to the already complicated scenario. Rebranding checklist | Over 150 branded touchpoints Is your company in the midst of a rebrand or…

3 causes of brand inconsistency and how to mitigate them during a rebrand

…as unimportant. Create clear brand guidelines with specific instructions on how to correctly apply your brand. Consider developing a comprehensive brand book with resources like FAQ sheets, examples (the more…

4 ways to stay ahead of the rebrand curve in a merger or acquisition

…the new combined company is greater than the sum of its parts. Another example is companies operating through dealer networks. Newco needs to be quick to equip dealers to use…

Ready for brand evolution? Hype up your team’s entrepreneurial spirit

…need to clearly communicate competitive differentiation and category definition, re-examining and integrating various aspects of one’s brand architecture, as well as mergers and acquisitions, are also common reasons for a…