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Read the latest brand insights and perspectives from our rebrand implementation experts. We dive into topics such as planning for rebranding, how to approach your rebranding when it’s due to a merger or acquisition, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking about rebranding implementation.

  • How your small-to-medium-sized company can invest in an effective rebrand
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    How your small-to-medium-sized company can invest in an effective rebrand

    Monday, February 10, 2020 | Philip Guiliano

    Rebrand Implementation Strategy

    If your small-to-medium-sized company seeks aggressive growth, you already know that rapid growth involves its own set of unique problems to solve. And if we had to guess, we’d say that part of your firm’s recipe for growth includes acquisitions. This means your team is likely in the position of…

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  • How to approach signage replacement during a corporate rebranding
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    How to approach signage replacement during a corporate rebranding

    Sunday, January 5, 2020 | Philip Guiliano

    Corporate Rebranding ImplementationSignage Rebranding

    On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making to brand strategy and design. Then, you need to figure out …

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  • Using rebranding as an opportunity to enhance brand compliance across your organization
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    Using rebranding as an opportunity to enhance brand compliance across your organization

    Sunday, January 5, 2020 | Philip Guiliano

    Rebrand Implementation StrategyRebranding Implementation

    Some might think the term “brand compliance” is a bit last century, but it’s more relevant than ever. As more people are empowered to use the company’s brand in more places, the more your brand is prone to misuse. While brand compliance is understandably challenging in times of brand chan…

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  • The top rebranding trends of 2019 – and what to expect in 2020
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    The top rebranding trends of 2019 – and what to expect in 2020

    Tuesday, December 17, 2019 | Philip Guiliano

    Advice to Marketing ExecutivesRebranding Implementation

    The end of the year marks a unique time in the life of businesses. With Q4 coming to a close, most businesses are actively looking backward and forward in equal measure. They are reviewing their performance from the year that is drawing to a close and setting new goals for the year to come. In truth…

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  • Marketing procurement: optimizing the ecosystem
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    Marketing procurement: optimizing the ecosystem

    Wednesday, December 4, 2019 | Philip Guiliano

    Advice to Marketing ExecutivesProcurement

    The following statement  no longer represents a theoretical destination – it’s time has arrived. The Marketing, Procurement, and Finance functions are wholly reinventing how they work with each other. It’s changing where the “power” and influence on value lies and what they expect of the…

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  • Get your house in order: tuning in to the operational side of brand governance
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    Get your house in order: tuning in to the operational side of brand governance

    Wednesday, November 13, 2019 | Philip Guiliano

    Advice to Marketing ExecutivesBrand Governance

    Today, every marketing executive is being asked to do more with the money they are allocated – if not more for less. And, on top of this, it’s your responsibility to build your organization’s brand value by ensuring it is used consistently, effectively, and efficiently. As you know, that can b…

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  • How to secure executive approval of your corporate rebranding plan
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    How to secure executive approval of your corporate rebranding plan

    Friday, October 25, 2019 | Philip Guiliano

    Corporate Rebranding ImplementationRebrand Implementation Strategy

    Corporate rebranding is a big decision. And once it’s made, as a marketing leader it will fall to you to make it happen. That holds whether you were advocating for the change as a way to seize new growth opportunities through repositioning, or if your organization is rebranding to respond to an M&…

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  • 5 ways to get your rebranding strategy right to ensure the success of your brand rollout
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    5 ways to get your rebranding strategy right to ensure the success of your brand rollout

    Saturday, October 12, 2019 | Philip Guiliano

    Rebrand Implementation StrategyRebranding Rollout Plan

    First the bad news: When you become responsible for rebranding strategy, you will have your work cut out for you. It can be complicated, time-consuming, expensive, and labor intensive. Now the good news: With some forethought and planning, it’s possible to rebrand smartly, in a way that minimiz…

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  • 4 healthcare marketing best practices from top CMOs
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    4 healthcare marketing best practices from top CMOs

    Thursday, October 10, 2019 | Philip Guiliano

    Advice to Marketing ExecutivesHealthcare Rebrand Implementation

    Sometimes, work really is its own reward. I had the privilege of organizing and moderating a panel of healthcare CMOs at the recent Society for Health Care Strategy & Market Development (SHSMD)  conference, and the entire experience—from panel preparation to on-stage delivery—was a joy. …

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  • 5  tips to get the full ROI from your energy company’s rebrand
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    5 tips to get the full ROI from your energy company’s rebrand

    Monday, September 9, 2019 | Philip Guiliano

    Branded Asset ChangeCorporate Rebranding ImplementationEnergy Company RebrandingRebranding Implementation

    Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will watch closely to see if the rebrand is carried out on budget and on time. Chances are, they will also be looking for e…

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