We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How to plan a digital rebrand without sacrificing hard-earned brand awareness

Monday, July 20, 2020 | Marie Greatrix, Ksenija Stupar, Leigh Furlong

Branded Asset Change Rebranding Tools and Technology

Modern brands are increasingly digital, regardless of industry. It’s likely that website and digital marketing channels form the foundation of your marketing and business development efforts. So if you are considering a rebrand, you must pay special attention to the digital elements of your brand …

How technology is driving smarter rebrands in 2020

Tuesday, February 18, 2020 | Marie Greatrix

Rebranding Tools and Technology

Technology is at the core of how most businesses today operate. They use it to manage everything from projects and internal communication to data analytics, reporting, and customer interfaces, among other things. So, it should come as no surprise that the right technologies can play a key role in re…

The four types of tools behind every rebrand

Tuesday, October 1, 2019 | BrandActive

Corporate Rebranding Implementation Rebranding Tools and Technology

Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. While there are m…

Building a best-in-class brand management system

Monday, May 6, 2019 | Nicole Kemp, Ed Burn

Branded Asset Change Rebranding Tools and Technology

If your brand has been through a major transition, there are some common pitfalls that may be familiar: The one-off brochure that doesn’t use approved photos and copy. Product-specific websites that don’t align with the master brand. Embroidered polo shirts that don’t match the logo’s Panton…

Providing accurate rebranding implementation estimates using benchmarks

Monday, November 26, 2018 | BrandActive

Rebrand Implementation Strategy Rebranding Tools and Technology

Ask anyone who has been through it: rebranding implementation is a stressful time for the people in marketing who are usually the ones responsible for making it happen. The scale of the project, which touches every branded asset, is daunting enough. Add to that the need to juggle executive demands, …

How access to marketing benchmarks improves healthcare marketing

Monday, October 1, 2018 | Andy Pollock

Healthcare Rebrand Implementation Logistics of Rebranding Implementation Rebranding Tools and Technology

It’s interesting how many major healthcare systems participate in the annual Healthcare Marketing Communications Benchmarking Study conducted by Gelb Consulting and Cleveland Clinic. Recently, I took a look at this trove of rich, industry-specific data on annual marketing budgets, spending, and st…

How benchmarking leads to more effective decision making

Tuesday, March 15, 2016 | Vladimir Kacar

Financial Management of Rebranding Rebranding Implementation Rebranding Implementation Budgets Rebranding Tools and Technology

When Fortune 50 clients like Hewlett-Packard and Verizon consider engaging BrandActive, they often have one critical question on their mind - how much is their rebrand going to cost? It doesn’t matter if it’s a merger, acquisition, or rebranding of an existing enterprise, executives are eager to…

We are constantly thinking about the world around us.

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