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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Rebrand your branded assets like a pro: 5 expert insights to guide you

Thursday, April 28, 2022 | Vivien Lin

Brand Consistency Brand Implementation Technology & Tools Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…

Your rebrand is approved — now what? Moving beyond phase 1 of implementation

Thursday, March 24, 2022 | Eniana Vrenozaj

Brand Implementation Technology & Tools Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Obtaining high-level approval for your rebrand is a significant hurdle to clear. And if you’ve recently received the green light to proceed, you’ve laid a lot of important groundwork to get here. The creative process for your new brand is well underway. You’ve evaluated the scope of the end…

You need more than a sign company to rebrand your organization’s signage. Here’s why

Friday, November 13, 2020 | Robert Sokoloff

Brand Implementation Technology & Tools Signage Implementation

A rebrand is a major undertaking, one that involves a plethora of stakeholders, interdependencies, and logistics. And nowhere is all that complexity more apparent than when it comes to signage. Far from “just putting up new signs,” you must contend with a host of complexities in order to convert…

How to plan a digital rebrand without sacrificing hard-earned brand awareness

Monday, July 20, 2020 | Leigh Furlong

Brand Implementation Technology & Tools

Modern brands are increasingly digital, regardless of industry. It’s likely that website and digital marketing channels form the foundation of your marketing and business development efforts. So if you are considering a rebrand, you must pay special attention to the digital elements of your brand …

The four types of tools behind every rebrand

Monday, June 1, 2020 | BrandActive

Brand Implementation Technology & Tools Corporate Rebrand Implementation

Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. Here, we take a l…

How technology is driving smarter rebrands

Tuesday, February 18, 2020 | BrandActive

Brand Implementation Technology & Tools

Technology is at the core of how most businesses today operate. They use it to manage everything from projects and internal communication to data analytics, reporting, and customer interfaces, among other things. So, it should come as no surprise that the right technologies can play a key role in re…

Building a best-in-class brand management system

Monday, May 6, 2019 | BrandActive

Brand Implementation Technology & Tools

If your brand has been through a major transition, there are some common pitfalls that may be familiar: The one-off brochure that doesn’t use approved photos and copy. Product-specific websites that don’t align with the master brand. Embroidered polo shirts that don’t match the logo’s Panton…

Providing accurate rebranding implementation estimates using benchmarks

Monday, November 26, 2018 | BrandActive

Brand Implementation Technology & Tools Rebrand Implementation Strategy

Ask anyone who has been through it: rebranding implementation is a stressful time for the people in marketing who are usually the ones responsible for making it happen. The scale of the project, which touches every branded asset, is daunting enough. Add to that the need to juggle executive demands, …

How access to marketing benchmarks improves healthcare marketing

Monday, October 1, 2018 | BrandActive

Brand Implementation Technology & Tools Healthcare Providers and Insurance Brand Implementation

It’s interesting how many major healthcare systems participate in the annual Healthcare Marketing Communications Benchmarking Study conducted by Gelb Consulting and Cleveland Clinic. Recently, I took a look at this trove of rich, industry-specific data on annual marketing budgets, spending, and st…

How benchmarking leads to more effective decision making

Tuesday, March 15, 2016 | Vladimir Kacar

Brand Implementation Technology & Tools Rebranding Implementation Rebranding Implementation Budgets

When Fortune 50 clients like Hewlett-Packard and Verizon consider engaging BrandActive, they often have one critical question on their mind - how much is their rebrand going to cost? It doesn’t matter if it’s a merger, acquisition, or rebranding of an existing enterprise, executives are eager to…

We are constantly thinking about the world around us.

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