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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Thinking of rebranding? What you do next is critical

Tuesday, April 13, 2021 | Eniana Vrenozaj

Rebrand Implementation Strategy Rebranding Implementation

If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…

Rebranding in turbulent times: Success stories from frontline marketers across key industries

Friday, February 19, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola, Enang Ukoh

Marketer's Brand Implementation FAQs Rebrand Implementation Strategy

Like just about everything in 2020, the world of rebranding underwent major changes over the past year. And as the new year dawns, many pandemic-driven challenges remain. In fact, it’s fair to say that marketers planning a rebrand now find themselves operating in a difficult reality — one marked…

The new reality of rebrand implementation — and how to navigate it successfully

Thursday, February 11, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola, Enang Ukoh

Rebrand Implementation Strategy Rebranding Implementation

Marketers have always had to be agile. But over the past year, their ability to think fast on their feet was put to the ultimate test. New business restrictions meant a sudden and unprecedented increase in importance of digital channels. Economic uncertainty led to pressure on marketing budgets and …

How long does it take to rebrand? Planning beyond the design phase

Sunday, September 13, 2020 | Eniana Vrenozaj

Marketer's Brand Implementation FAQs Rolling Out Your Rebrand

In many ways, a rebrand’s success rests on a company’s ability to plan and execute a realistic rebranding timeline. Rebranding is a large and complex project with many internal and external players. If a company doesn’t get the schedule right, the process could spin out of control. From blown …

Rebranding? Here are the top five ways to gain efficiency and save money

Friday, May 29, 2020 | Eniana Vrenozaj

Rebranding Implementation Budgets

Rebranding represents an enormous commitment of time, energy, and resources. As a result, marketers must find ways to maximize their budgets and do more with less — even when the benefits of brand change are clear. That’s true whether the economy is soaring or budgets are being slashed. But in d…

How hospital systems can use a rebrand to improve their culture

Monday, March 9, 2020 | Eniana Vrenozaj

Healthcare Providers and Insurance Brand Implementation

Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…

4 tips for successfully rebranding a telecommunications company

Monday, November 18, 2019 | Eniana Vrenozaj

Corporate Rebrand Implementation Rebrand Implementation Strategy

Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…

Ensuring the long-term success of a rebrand

Tuesday, February 19, 2019 | Eniana Vrenozaj

Corporate Rebrand Implementation

As your marketing team is shepherding the rollout of a rebrand, the process may feel like it will never end. It shouldn’t. Which is not to say that individual projects, like updating fleet vehicles with the new branding or printing updated business cards for everyone in the organization, don…

We are constantly thinking about the world around us.

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