
Preparing to rebrand? You need a comprehensive branded asset inventory (now)
Monday, September 26, 2022 | Eniana Vrenozaj
Brand ConsistencyRebranding Implementation
If you’re on the brink of a rebrand, you’re probably asking a number of salient questions. How much will this project cost? How long will it take to achieve a successful result? What’s the best way to introduce your new brand identity to the world? Do you have the resources you need to pull it…
Read more

How long does it take to rebrand? Planning beyond the design phase
Tuesday, May 31, 2022 | Eniana Vrenozaj
Marketer's Brand Implementation FAQsRolling Out Your Rebrand
In many ways, a rebrand’s success rests on a company’s ability to plan and execute a realistic rebranding timeline. Rebranding is a large and complex project with many internal and external players. If a company doesn’t get the schedule right, the project could spin out of control. From blown …
Read more

Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies
Thursday, May 5, 2022 | Eniana Vrenozaj, Eli Greenspan
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation Budgets
If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…
Read more

Your rebrand is approved — now what? Moving beyond phase 1 of implementation
Thursday, March 24, 2022 | Eniana Vrenozaj
Brand Implementation Technology & ToolsCorporate Rebrand ImplementationRebrand Implementation StrategyRebranding ImplementationRolling Out Your Rebrand
Obtaining high-level approval for your rebrand is a significant hurdle to clear. And if you’ve recently received the green light to proceed, you’ve laid a lot of important groundwork to get here. The creative process for your new brand is well underway. You’ve evaluated the scope of the end…
Read more

How to jumpstart your stalled rebrand and take it across the finish line
Monday, August 9, 2021 | Vladimir Kacar, Eniana Vrenozaj
Corporate Rebrand ImplementationRolling Out Your Rebrand
Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…
Read more

Thinking of rebranding? What you do next is critical
Tuesday, April 13, 2021 | Eniana Vrenozaj
Rebrand Implementation StrategyRebranding Implementation
If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…
Read more

Rebranding in turbulent times: Stories from frontline marketers across key industries
Friday, February 19, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola
Marketer's Brand Implementation FAQsRebrand Implementation Strategy
Like just about everything in 2020, the world of rebranding underwent major changes over the past year. And as the new year dawns, many pandemic-driven challenges remain. In fact, it’s fair to say that marketers planning a rebrand now find themselves operating in a difficult reality — one marked…
Read more

The new reality of rebrand implementation — and how to navigate it successfully
Thursday, February 11, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola
Rebrand Implementation StrategyRebranding Implementation
Marketers have always had to be agile. But over the past year, their ability to think fast on their feet was put to the ultimate test. New business restrictions meant a sudden and unprecedented increase in importance of digital channels. Economic uncertainty led to pressure on marketing budgets and …
Read more

Rebranding? Here are the top five ways to gain efficiency and save money
Friday, May 29, 2020 | Eniana Vrenozaj
Rebranding Implementation Budgets
Rebranding represents an enormous commitment of time, energy, and resources. As a result, marketers must find ways to maximize their budgets and do more with less — even when the benefits of brand change are clear. That’s true whether the economy is soaring or budgets are being slashed. But in d…
Read more

How hospital systems can use a rebrand to improve their culture
Monday, March 9, 2020 | Eniana Vrenozaj
Healthcare Providers and Insurance Brand Implementation
Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…
Read more