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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Preparing to rebrand? You need a comprehensive branded asset inventory (now)

Eniana Vrenozaj

Brand inconsistency Converting a wide variety of assets Rebrand Implementation Strategy Standardizing marketing processes

If you’re on the brink of a rebrand, you’re probably asking a number of salient questions. How much will this project cost? How long will it take to achieve a successful result? What’s the best way to introduce your new brand identity to the world? Do you have the resources you need to pull it…

Rebranding Timeline: How long does it take to rebrand? Planning beyond the design phase

Eniana Vrenozaj

Converting a wide variety of assets Impending rebrand Rolling out your rebrand

In many ways, a rebrand’s success rests on a company’s ability to plan and execute a realistic rebranding timeline. Rebranding is a large and complex project with many internal and external players. If a company doesn’t get the schedule right, the project could spin out of control. From blown …

Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies

Eniana Vrenozaj, Eli Greenspan

Budgeting and financing Impending rebrand Rebrand Implementation Strategy Rebranding implementation budgets

If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…

Your rebrand is approved — now what? Moving beyond phase 1 of implementation

Eniana Vrenozaj

Brand implementation technology & tools Rebrand Implementation Strategy Rolling out your rebrand

Obtaining high-level approval for your rebrand is a significant hurdle to clear. And if you’ve recently received the green light to proceed, you’ve laid a lot of important groundwork to get here. The creative process for your new brand is well underway. You’ve evaluated the scope of the end…

How to jumpstart your stalled rebrand and take it across the finish line

Vladimir Kacar, Eniana Vrenozaj

Rolling out your rebrand

Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…

Thinking of rebranding? What you do next is critical

Eniana Vrenozaj

Rebrand Implementation Strategy

If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…

Rebranding in turbulent times: Stories from frontline marketers across key industries

Eniana Vrenozaj, Robert Sokoloff, Kavya Paul, Ade Ajibola

Rebrand Implementation Strategy

Like just about everything in 2020, the world of rebranding underwent major changes over the past year. And as the new year dawns, many pandemic-driven challenges remain. In fact, it’s fair to say that marketers planning a rebrand now find themselves operating in a difficult reality — one marked…

The new reality of rebrand implementation — and how to navigate it successfully

Eniana Vrenozaj, Robert Sokoloff, Kavya Paul, Ade Ajibola

Rebrand Implementation Strategy

Marketers have always had to be agile. But over the past year, their ability to think fast on their feet was put to the ultimate test. New business restrictions meant a sudden and unprecedented increase in importance of digital channels. Economic uncertainty led to pressure on marketing budgets and …

Rebranding? Here are the top five ways to gain efficiency and save money

Eniana Vrenozaj

Budgeting and financing Rebranding implementation budgets

Rebranding represents an enormous commitment of time, energy, and resources. As a result, marketers must find ways to maximize their budgets and do more with less — even when the benefits of brand change are clear. That’s true whether the economy is soaring or budgets are being slashed. But in d…

How hospital systems can use a rebrand to improve their culture

Eniana Vrenozaj

Employee concerns about brand change Standardizing marketing processes

Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…

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We are constantly thinking about the world around us.

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