We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

The top 10 questions to ask (and answer) before implementing your rebrand

Wednesday, December 15, 2021 | Philip Guiliano, Vladimir Kacar

Marketer's Brand Implementation FAQs Rebranding Implementation

Rebranding is a massive undertaking that has the potential to transform your organization for years to come. To pull it off without a hitch, you’ll need to invest significant amounts of time, energy, and money, likely over a period of years. That means it’s crucial to ask the right questions at…

5 questions your CFO will ask before approving your rebrand implementation budget

Tuesday, November 9, 2021 | Vladimir Kacar, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…

How to jumpstart your stalled rebrand and take it across the finish line

Monday, August 9, 2021 | Vladimir Kacar, Eniana Vrenozaj

Corporate Rebrand Implementation Rolling Out Your Rebrand

Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…

These 3 brands stuck the landing on their rebrand rollout. (Here’s how you can too)

Sunday, August 8, 2021 | Vladimir Kacar, Jo Clarke, Eli Greenspan

Corporate Rebrand Implementation Rolling Out Your Rebrand

If you’ve made the pivotal decision to rebrand, you’ve likely spent months — perhaps even years — developing the strategy, conducting market research, and gaining buy-in from your leadership team. And you’ve probably engaged a branding agency to help you design a compelling visual identity…

How to navigate the top three challenges of rebranding a pharmaceutical company

Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul

Corporate Rebrand Implementation Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp

Brand and Marketing Operations Corporate Rebrand Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

The top 4 rebrand strategy pitfalls — and how to avoid them

Sunday, March 1, 2020 | Vladimir Kacar

Rebrand Implementation Strategy

Rebranding entails a high level of investment. In fact, most companies find they must commit a year or more and a substantial budget to fully effect brand change. Because of that, no organization makes the decision to rebrand lightly. Whatever the underlying reason (M&A, repositioning, or other …

Building the right rebrand execution team: a holistic approach

Monday, October 7, 2019 | Vladimir Kacar

Corporate Rebrand Implementation Marketer's Brand Implementation FAQs

Orchestrating a rebrand for a large corporation requires the involvement of a broad team of internal and external partners. That’s why creating the right team for a rebrand is so critical for its success. But most executive marketing leaders tasked with putting together a rebrand plan — and a te…

Uniting brands: how to promote cultural integration during M&A

Wednesday, June 19, 2019 | Vladimir Kacar

M&A / Divestiture Brand Changes Marketer's Brand Implementation FAQs

Bringing two companies together in a merger and acquisition (M&A) is a daunting task, and that extends to rebranding. There are thousands of logistics to consider, from branded assets and legal requirements to the timing of your rebrand budget. But that’s not all. You also need to promote and …

How marketing leaders can engage during M&A integration

Wednesday, March 13, 2019 | Vladimir Kacar

M&A / Divestiture Brand Changes Rebrand Implementation Strategy

Whenever a corporate merger or acquisition unfolds, most organizations are focused on performing due diligence leading up to the deal, and then on integrating operational functions moving forward. In the push to unify human resources, integrate IT systems, and consolidate real estate, among other ke…

Pages: 12Last Page

We are constantly thinking about the world around us.

Filter By Type

Filter By Topic

Filter By Author

Filter By Year