How to select and equip top-notch workgroup leads to implement your rebrand
Wednesday, June 15, 2022 | Vladimir Kacar
Brand and Marketing OperationsCorporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation
Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You…
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Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel
Wednesday, April 13, 2022 | Vladimir Kacar
Brand ConsistencyCorporate Rebrand ImplementationRebrand Implementation StrategyRebranding ImplementationRolling Out Your Rebrand
Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…
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Counting the cost of your rebrand? Expert advice to develop accurate financial projections
Wednesday, February 9, 2022 | Vladimir Kacar
Corporate Rebrand ImplementationMarketer's Brand Implementation FAQsRebrand Implementation StrategyRebranding Implementation Budgets
Creating financial projections for your rebrand comes with immense pressure to get it right. Overestimating the project’s cost could lead your CFO to reject your proposal out of hand. Underestimating it might cause the entire rebrand to stall before you reach a successful conclusion. If you’v…
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How to equip and train your partners to roll out your rebrand across third-party channels
Wednesday, January 19, 2022 | Vladimir Kacar
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation
Rebranding requires thorough planning and keen attention to detail. And even with ample resources and a thoughtfully developed implementation plan, it can be surprisingly challenging to achieve and maintain brand consistency across all touchpoints, locations, and work units. That’s especially…
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The top 10 questions to ask (and answer) before implementing your rebrand
Wednesday, December 15, 2021 | Philip Guiliano, Vladimir Kacar
Marketer's Brand Implementation FAQsRebranding Implementation
Rebranding is a massive undertaking that has the potential to transform your organization for years to come. To pull it off without a hitch, you’ll need to invest significant amounts of time, energy, and money, likely over a period of years. That means it’s crucial to ask the right questions at…
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5 questions your CFO will ask before approving your rebranding implementation budget
Tuesday, November 9, 2021 | Vladimir Kacar, Eli Greenspan
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation Budgets
Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…
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How to jumpstart your stalled rebrand and take it across the finish line
Monday, August 9, 2021 | Vladimir Kacar, Eniana Vrenozaj
Corporate Rebrand ImplementationRolling Out Your Rebrand
Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…
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These 3 brands stuck the landing on their rebranding rollout. (Here’s how you can too)
Sunday, August 8, 2021 | Vladimir Kacar, Jo Clarke, Eli Greenspan
Corporate Rebrand ImplementationRolling Out Your Rebrand
If you’ve made the pivotal decision to rebrand, you’ve likely spent months — perhaps even years — developing the strategy, conducting market research, and gaining buy-in from your leadership team. And you’ve probably engaged a branding agency to help you design a compelling visual identity…
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How to navigate the top three challenges of rebranding a pharmaceutical company
Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul
Corporate Rebrand ImplementationPharmaceutical and Life Sciences Brand ImplementationRebranding Implementation
Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…
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Evolving your brand operations to support your brand architecture
Tuesday, September 1, 2020 | Vladimir Kacar
Brand and Marketing OperationsCorporate Rebrand Implementation
When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…
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