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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Brand and marketing outlook 2023: 5 ways to bolster your brand in an uncertain economy

Thursday, December 8, 2022 | Philip Guiliano, Vladimir Kacar, Paige Reilly

Brand and Marketing Operations Brand Trends and Predictions M&A / Divestiture Brand Changes

Organizations tend to respond to periods of economic uncertainty in one of three ways. On one end of the spectrum, they double down on their growth strategy to achieve market gains and outpace the competition. On the other end, they cut spending, reduce the size of their workforce, and put a morator…

How to select and equip top-notch workgroup leads to implement your rebrand

Wednesday, June 15, 2022 | Vladimir Kacar

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Your brand is a key part of your corporate identity. It reaches far beyond the marketing department and permeates every facet of your organization. So, if you’re starting to implement a large-scale rebranding effort, remember: You can’t bring about this level of transformation on your own. You�…

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel

Wednesday, April 13, 2022 | Vladimir Kacar

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…

Counting the cost of your rebrand? Expert advice to develop accurate financial projections

Wednesday, February 9, 2022 | Vladimir Kacar

Corporate Rebrand Implementation Marketer's Brand Implementation FAQs Rebrand Implementation Strategy Rebranding Implementation Budgets

Creating financial projections for your rebrand comes with immense pressure to get it right. Overestimating the project’s cost could lead your CFO to reject your proposal out of hand. Underestimating it might cause the entire rebrand to stall before you reach a successful conclusion. If you’v…

How to equip and train your partners to roll out your rebrand across third-party channels

Wednesday, January 19, 2022 | Vladimir Kacar

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

Rebranding requires thorough planning and keen attention to detail. And even with ample resources and a thoughtfully developed implementation plan, it can be surprisingly challenging to achieve and maintain brand consistency across all touchpoints, locations, and work units. That’s especially…

The top 10 questions to ask (and answer) before implementing your rebrand

Wednesday, December 15, 2021 | Philip Guiliano, Vladimir Kacar

Marketer's Brand Implementation FAQs Rebranding Implementation

Rebranding is a massive undertaking that has the potential to transform your organization for years to come. To pull it off without a hitch, you’ll need to invest significant amounts of time, energy, and money, likely over a period of years. That means it’s crucial to ask the right questions at…

5 questions your CFO will ask before approving your rebranding implementation budget

Tuesday, November 9, 2021 | Vladimir Kacar, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…

How to jumpstart your stalled rebrand and take it across the finish line

Monday, August 9, 2021 | Vladimir Kacar, Eniana Vrenozaj

Corporate Rebrand Implementation Rolling Out Your Rebrand

Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…

These 3 brands stuck the landing on their rebranding rollout. (Here’s how you can too)

Sunday, August 8, 2021 | Vladimir Kacar, Jo Clarke, Eli Greenspan

Corporate Rebrand Implementation Rolling Out Your Rebrand

If you’ve made the pivotal decision to rebrand, you’ve likely spent months — perhaps even years — developing the strategy, conducting market research, and gaining buy-in from your leadership team. And you’ve probably engaged a branding agency to help you design a compelling visual identity…

How to navigate the top three challenges of rebranding a pharmaceutical company

Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul

Corporate Rebrand Implementation Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

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