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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Avoid overspending and gain flexibility with rebrand implementation scenario planning

Monday, June 22, 2020 | Kavya Paul

Rebrand Implementation Strategy Rebranding Rollout Plan

When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …

New name, new challenges: how to successfully pull off a rebrand with a name change

Wednesday, May 13, 2020 | Kavya Paul

Branded Asset Change Corporate Rebranding Implementation

If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…

Inside out: how brand consistency begins inside your organization during a rebrand

Monday, November 4, 2019 | Kavya Paul

Branded Asset Change Rebranding Rollout Plan

For many organizations, maintaining brand consistency is a struggle under normal conditions. It’s never an easy task, but it inevitably grows much more challenging during a rebrand. Rebrands aren’t business as usual. Companies in the thick of a rebrand must adopt new brand guidelines as seamless…

We are constantly thinking about the world around us.

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