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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

New name, new challenges: how to successfully pull off a rebrand with a name change

Tuesday, January 24, 2023 | Kavya Paul

Corporate Rebrand Implementation

If your firm is rebranding, chances are good that you may also be planning a name change. Maybe your firm is involved in a merger or a spinoff. Perhaps you’re contending with legal issues that necessitate a new name. Or it could simply be that your firm needs to reposition itself in the market. Wh…

How to implement pharmaceutical/biotech brand integration as M&A deals proliferate

Tuesday, October 18, 2022 | Kavya Paul, Ian Doubleday

M&A / Divestiture Brand Changes Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Large pharmaceutical companies are increasingly positioning their brands to lead the charge in developing holistic solutions to complex global health concerns. Fueled by the success of life-saving COVID-19 vaccines and other medications, many are acquiring or reshaping biotech companies to harness t…

Closing the book on your rebrand? 3 steps to ensure a happy ending to your story

Wednesday, June 29, 2022 | Kavya Paul

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand can take years. And after investing so much time and energy into the implementation process, it’s natural to wonder, “Are we done yet?” You and your implementation team are understandably eager to turn the page on your rebrand and move on to your next endeavor. But don…

How to achieve a pitch-perfect rebrand in the digital media sector

Friday, March 18, 2022 | Kavya Paul, Ade Ajibola

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Technology Industry Brand Implementation

Rebranding a digital media company is like running a relay race; it’s all about speed to market. In this fast-paced industry, decisions are made in rapid-fire succession. Executives meet frequently to stay on top of every detail. And they provide their teams with specific guidance so everyone unde…

What to expect when you’re expecting a rebrand: your guide to successful implementation

Friday, September 17, 2021 | Kavya Paul

Rebrand Implementation Strategy Rolling Out Your Rebrand

When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately est…

How to navigate the top three challenges of rebranding a pharmaceutical company

Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul

Corporate Rebrand Implementation Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

Rebranding in turbulent times: Stories from frontline marketers across key industries

Friday, February 19, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola

Marketer's Brand Implementation FAQs Rebrand Implementation Strategy

Like just about everything in 2020, the world of rebranding underwent major changes over the past year. And as the new year dawns, many pandemic-driven challenges remain. In fact, it’s fair to say that marketers planning a rebrand now find themselves operating in a difficult reality — one marked…

The new reality of rebrand implementation — and how to navigate it successfully

Thursday, February 11, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola

Rebrand Implementation Strategy Rebranding Implementation

Marketers have always had to be agile. But over the past year, their ability to think fast on their feet was put to the ultimate test. New business restrictions meant a sudden and unprecedented increase in importance of digital channels. Economic uncertainty led to pressure on marketing budgets and …

Avoid overspending and gain flexibility with rebrand implementation scenario planning

Monday, June 22, 2020 | Kavya Paul

Rebrand Implementation Strategy Rolling Out Your Rebrand

When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …

Inside out: how brand consistency begins inside your organization during a rebrand

Monday, November 4, 2019 | Kavya Paul

Rolling Out Your Rebrand

For many organizations, maintaining brand consistency is a struggle under normal conditions. It’s never an easy task, but it inevitably grows much more challenging during a rebrand. Rebrands aren’t business as usual. Companies in the thick of a rebrand must adopt new brand guidelines as seamless…

We are constantly thinking about the world around us.

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