
Rebrand implementation guide: Top 10 signs your rebrand is on the path to success
Friday, December 16, 2022 | Patrick Heath, Heather Jones
Brand ConsistencyRebrand Implementation StrategyRebranding ImplementationRebranding Implementation Budgets
Shaping a new brand identity can be a lot of fun, and the early days of a rebranding initiative are filled with high levels of excitement and enthusiasm. But what happens when you complete the creative work and focus intently on implementation? How can you be sure you have all the pieces in place to…
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Raising the curtain on your rebrand? Weigh the pros and cons of a “big bang” brand launch
Tuesday, September 20, 2022 | Patrick Heath, Jo Clarke, Eli Greenspan
Rebrand Implementation StrategyRebranding ImplementationRolling Out Your Rebrand
Rebranding is a milestone event that has the potential to radically transform how your employees and stakeholders perceive your organization. And whether you’re simply refreshing your visual identity or fundamentally altering your brand’s DNA, you only have one opportunity to make a good first i…
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How to rebrand an energy company: 2 case studies to guide you
Wednesday, May 18, 2022 | Patrick Heath
Brand ConsistencyEnergy Industry Brand ImplementationRebrand Implementation StrategyRebranding ImplementationSignage Implementation
Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…
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These 3 financial services brands maximized the impact of their rebrand. You can too.
Tuesday, November 23, 2021 | Ian Kaplan, Patrick Heath
Financial Services Brand Implementation
Rebranding a financial services company can be challenging for a number of reasons. Many of these companies have complex and decentralized organizational structures which can lead to questions about who’s responsible for the many details related to implementation. Dozens — if not hundreds, or th…
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How to navigate the top three challenges of rebranding a pharmaceutical company
Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul
Corporate Rebrand ImplementationPharmaceutical and Life Sciences Brand ImplementationRebranding Implementation
Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…
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Refreshing or repositioning your brand? Here’s what you need to consider
Tuesday, July 14, 2020 | Patrick Heath
Brand ConsistencyRebrand Implementation Strategy
When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…
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Why an implementation partner is critical to your agency’s rebrand engagements
Monday, April 20, 2020 | Patrick Heath
Agencies and Brand Implementation
Your branding agency is no stranger to rebrands. You regularly work with organizations that are seeking to refresh or completely change their brands. Chances are, you pride yourself not only on the quality of your creative work, but on the thoroughness of the brand identities you create. From a stra…
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The 6 biggest challenges of rebranding an energy company
Tuesday, February 25, 2020 | Patrick Heath
Energy Industry Brand Implementation
If your energy company is preparing for a rebrand, you already know you have a big job ahead of you. After all, every rebrand requires a detailed command of logistics and a high degree of coordination to pull off. But for energy companies, the barrier to success is even higher. That’s because ener…
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Addressing the unique demands of a manufacturing rebrand while building brand value
Wednesday, October 16, 2019 | Patrick Heath
Manufacturing Industry Brand Implementation
People often say that timing is everything. That’s certainly true when you are rebranding a manufacturing company. To start, a manufacturing rebranding tends to be a longer-than-average process, one that reflects greater-than-average complexity. This is because manufacturing companies have so m…
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Timing matters: how to build a rebrand budget that meets your organization’s financial needs
Monday, June 10, 2019 | Patrick Heath
Rebranding Implementation Budgets
When it comes to preparing a realistic budget for a rebrand, identifying the full list of planned expenses is a top priority. But that’s just the jumping off point. You need to understand where in your organization to look for funding—meaning where will you turn to find the money to pay for conv…
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