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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Raising the curtain on your rebrand? Weigh the pros and cons of a “big bang” brand launch

Patrick Heath, Jo Clarke, Eli Greenspan

Brand inconsistency Converting a wide variety of assets Creating a realistic timeline Rebrand Implementation Strategy Rolling out your rebrand

Rebranding is a milestone event that has the potential to radically transform how your employees and stakeholders perceive your organization. And whether you’re simply refreshing your visual identity or fundamentally altering your brand’s DNA, you only have one opportunity to make a good first i…

Raising the bar for 25 years: How BrandActive stays at the forefront of rebrand implementation

Patrick Heath, Eli Greenspan

Converting a wide variety of assets Importance of brand implementation Marketing and Brand Operations

Whether you’ve been through a rebrand before or you’re embarking on one for the first time, it’s a high-stakes endeavor that you can’t afford to get wrong. You need a modern, smart, expertly designed brand and a flawlessly executed implementation plan to ensure you get the most out of your o…

Delegate or retain control? Decide how to manage your brand change before it starts

Patrick Heath

Brand implementation technology & tools Brand inconsistency Impending rebrand Standardizing marketing processes

If you’re on the brink of a rebranding or reconfiguring your brand and marketing operations, there’s a key question you need to consider early in the planning process: How much control will the marketing team maintain during implementation? Some marketing leaders keep a close eye on every ele…

Rebrand implementation guide: Top 10 signs your rebrand is on the path to success

Patrick Heath, Heather Jones

Budgeting and financing Converting a wide variety of assets Employee concerns about brand change Rebrand Implementation Strategy Rebranding implementation budgets Standardizing marketing processes

Shaping a new brand identity can be a lot of fun, and the early days of a rebranding initiative are filled with high levels of excitement and enthusiasm. But what happens when you complete the creative work and focus intently on implementation? How can you be sure you have all the pieces in place to…

These 3 financial services brands maximized the impact of their rebrand. You can too.

Ian Kaplan, Patrick Heath

Converting a wide variety of assets Standardizing marketing processes Successful rebrand examples and trends

Rebranding a financial services company can be challenging for a number of reasons. Many of these companies have complex and decentralized organizational structures which can lead to questions about who’s responsible for the many details related to implementation. Dozens — if not hundreds, or th…

How to rebrand an energy company: 2 case studies to guide you

Patrick Heath

Rebrand Implementation Strategy Successful rebrand examples and trends

Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…

How to navigate the top three challenges of rebranding a pharmaceutical company

Patrick Heath, Vladimir Kacar, Kavya Paul

Blog

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

Refreshing or repositioning your brand? Here’s what you need to consider

Patrick Heath

Rebrand Implementation Strategy

When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…

Why an implementation partner is critical to your agency’s rebrand engagements

Patrick Heath

Agencies and brand implementation

Your branding agency is no stranger to rebrands. You regularly work with organizations that are seeking to refresh or completely change their brands. Chances are, you pride yourself not only on the quality of your creative work, but on the thoroughness of the brand identities you create. From a stra…

The 6 biggest challenges of rebranding an energy company

Patrick Heath

Blog

If your energy company is preparing for a rebrand, you already know you have a big job ahead of you. After all, every rebrand requires a detailed command of logistics and a high degree of coordination to pull off. But for energy companies, the barrier to success is even higher. That’s because ener…

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