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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

These 3 financial services brands maximized the impact of their rebrand. You can too.

Tuesday, November 23, 2021 | Ian Kaplan, Patrick Heath

Financial Services Brand Implementation

Rebranding a financial services company can be challenging for a number of reasons. Many of these companies have complex and decentralized organizational structures which can lead to questions about who’s responsible for the many details related to implementation. Dozens — if not hundreds, or th…

How to navigate the top three challenges of rebranding a pharmaceutical company

Friday, February 19, 2021 | Patrick Heath, Vladimir Kacar, Kavya Paul

Corporate Rebrand Implementation Pharmaceutical and Life Sciences Brand Implementation Rebranding Implementation

Planning for and rolling out a rebrand is always complicated – but when it comes to life science, biotech, and pharmaceutical companies, it is especially complex, and for good reasons. To start, many of these companies are global and have evolved through a series of acquisitions, mergers, and d…

Refreshing or repositioning your brand? Here’s what you need to consider

Tuesday, July 14, 2020 | Patrick Heath

Brand Consistency Rebrand Implementation Strategy

When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…

Why an implementation partner is critical to your agency’s rebrand engagements

Monday, April 20, 2020 | Patrick Heath, Andy Pollock

Agencies and Brand Implementation

Your branding agency is no stranger to rebrands. You regularly work with organizations that are seeking to refresh or completely change their brands. Chances are, you pride yourself not only on the quality of your creative work, but on the thoroughness of the brand identities you create. From a stra…

The 6 biggest challenges of rebranding an energy company

Tuesday, February 25, 2020 | Patrick Heath

Energy Industry Brand Implementation

If your energy company is preparing for a rebrand, you already know you have a big job ahead of you. After all, every rebrand requires a detailed command of logistics and a high degree of coordination to pull off. But for energy companies, the barrier to success is even higher. That’s because ener…

Addressing the unique demands of a manufacturing rebrand while building brand value

Wednesday, October 16, 2019 | Patrick Heath

Manufacturing Industry Brand Implementation

People often say that timing is everything. That’s certainly true when you are rebranding a manufacturing company. To start, a manufacturing rebranding tends to be a longer-than-average process, one that reflects greater-than-average complexity. This is because manufacturing companies have so m…

Timing matters: how to build a rebrand budget that meets your organization’s financial needs

Monday, June 10, 2019 | Patrick Heath

Rebranding Implementation Budgets

When it comes to preparing a realistic budget for a rebrand, identifying the full list of planned expenses is a top priority. But that’s just the jumping off point. You need to understand where in your organization to look for funding—meaning where will you turn to find the money to pay for conv…

Key considerations when rebranding a technology company

Monday, June 3, 2019 | Patrick Heath

Technology Industry Brand Implementation

Perhaps it’s playing to the cliché to suggest that technology companies focus more on developing products than developing their own brands. It isn’t surprising, though: Most of them — large or small, established or startup — were founded by coders or engineers or developers — not marketer…

A roadmap for communication during brand change

Monday, February 4, 2019 | Patrick Heath

Rebrand Implementation Strategy Rolling Out Your Rebrand

“The single biggest problem in communication is the illusion that it has taken place.” Depending on who you ask, either the playwright George Bernard Shaw or the sociologist and writer William H. Whyte first pinpointed this issue way back in the middle of the last century. The adage is spot-o…

Streamlining a complex energy rebranding

Friday, January 18, 2019 | Ian Kaplan, Patrick Heath

Energy Industry Brand Implementation Rebranding Implementation Budgets

BrandActive has unique expertise in the financial analysis, strategy, cost optimization, and logistics of global rebrand implementation programs. That’s why preeminent businesses often come to BrandActive for help during times of brand change. A recent case in point is Enbridge Our team of r…

We are constantly thinking about the world around us.

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