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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Using rebranding as an opportunity to enhance brand compliance across your organization

Sunday, January 5, 2020 | Philip Guiliano

Rebrand Implementation Strategy Rebranding Implementation

Some might think the term “brand compliance” is a bit last century, but it’s more relevant than ever. As more people are empowered to use the company’s brand in more places, the more your brand is prone to misuse. While brand compliance is understandably challenging in times of brand chan…

10 critical steps to implementing a rebrand in the financial services sector

Thursday, December 12, 2019 | BrandActive

Financial Sector Rebranding Rebrand Implementation Strategy

From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments …

The marketer’s case for a rebranding agency partner

Monday, December 9, 2019 | Andy Pollock

Advice to Marketing Executives Rebrand Implementation Strategy

Let’s say you’re in the process of considering a rebrand for your organization, but you aren’t sure how to justify the expense to the C-suite. Or maybe your executive team has already signed on for brand change, and now they’re looking at you to make it happen. What’s your next move? If…

4 tips for successfully rebranding a telecommunications company

Monday, November 18, 2019 | Eniana Vrenozaj

Corporate Rebranding Implementation Rebrand Implementation Strategy

Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…

How to secure executive approval of your corporate rebranding plan

Friday, October 25, 2019 | Philip Guiliano

Corporate Rebranding Implementation Rebrand Implementation Strategy

Corporate rebranding is a big decision. And once it’s made, as a marketing leader it will fall to you to make it happen. That holds whether you were advocating for the change as a way to seize new growth opportunities through repositioning, or if your organization is rebranding to respond to an M&…

5 ways to get your rebranding strategy right to ensure the success of your brand rollout

Saturday, October 12, 2019 | Philip Guiliano

Rebrand Implementation Strategy Rebranding Rollout Plan

First the bad news: When you become responsible for rebranding strategy, you will have your work cut out for you. It can be complicated, time-consuming, expensive, and labor intensive. Now the good news: With some forethought and planning, it’s possible to rebrand smartly, in a way that minimiz…

How to bullet-proof your rebranding plan so nothing falls through the cracks

Wednesday, August 7, 2019 | BrandActive

Corporate Rebranding Implementation Rebrand Implementation Strategy

The decision to rebrand is a big one. It triggers a cascade of activities that must be managed carefully to fully transition your organization from one branded identity to another. Marketing tends to be in the spotlight, but implementing your rebranding plan is actually a team effort requiring coo…

Keeping your rebranding budget on target — from planning to execution

Friday, August 2, 2019 | Poria Kanozi

Financial Management of Rebranding Rebrand Implementation Strategy Rebranding Implementation Budgets

Even if you’ve been through it before, rebranding a large corporation or global entity is an enormous undertaking, one that involves orchestrating a multitude of moving parts. Initially budgeting for such a large project is challenging enough. But staying on budget over the course of a rebrand may…

6 tips to successfully rebrand your manufacturing company

Wednesday, July 17, 2019 | Philip Guiliano

Manufacturing Rebranding Rebrand Implementation Strategy Rebranding Rollout Plan

All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they aren't enough. Manufacturing itself is a complex, often decentralized business, including lon…

4 ways to stay ahead of the rebrand curve in a merger or acquisition

Friday, April 5, 2019 | Andy Pollock

Divestiture M&A Brand Change Rebrand Implementation Strategy

If your organization is part of a merger or acquisition, business leaders around you are caught up in the resulting swirl of activity. As other business units and functions are starting to think about how to bring the two companies together, marketing executives should be, as well. Early on is the …

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We are constantly thinking about the world around us.

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