
5 marketing trends that should inform your rebranding strategy in 2022 and beyond
Monday, January 31, 2022 | Philip Guiliano, Ian Kaplan
Brand Trends and PredictionsRebrand Implementation StrategyRebranding Implementation
Rebranding activity is at an all-time high. And that means if you’re planning to roll out a rebrand in 2022, you’ll need to act quickly. Your competitors are all having the same conversations. But the truth is, you can’t afford to simply move fast. You also need to move smart. The stakes ar…
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How to equip and train your partners to roll out your rebrand across third-party channels
Wednesday, January 19, 2022 | Vladimir Kacar
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation
Rebranding requires thorough planning and keen attention to detail. And even with ample resources and a thoughtfully developed implementation plan, it can be surprisingly challenging to achieve and maintain brand consistency across all touchpoints, locations, and work units. That’s especially…
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Ready, set, rebrand: 3 steps to prepare your organization for transformation
Wednesday, January 5, 2022 | Andy Pollock
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation
When your organization’s next chapter calls for a rebrand, it’s natural to start asking tactical questions. How do we build a realistic budget? What’s the best way to inventory all our branded assets? How soon do we want to launch? And how long will it take to implement our rebrand from start …
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Want your rebrand to live happily ever after? Marry design to implementation from day one
Thursday, December 23, 2021 | Ian Kaplan, Vivien Lin
Rebrand Implementation StrategyRebranding ImplementationSignage Implementation
Rebranding isn’t something for your Marketing team to do over a few weeks before the end of the year. It requires both high-level planning and tactical attention to detail. However, introducing a new brand to the world can be a lot of fun. After all, rebranding provides a rare opportunity to creat…
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Eliminate the guesswork: how to roll out a data-driven rebrand
Tuesday, November 16, 2021 | Eli Greenspan
Rebrand Implementation Strategy
If you’ve recently made the pivotal decision to rebrand, you’ve undoubtedly amassed ample data to inform your strategy. You’ve conducted extensive market research and taken a discerning look at emerging consumer norms and expectations. And you’ve used what you’ve learned to create the visu…
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5 questions your CFO will ask before approving your rebranding implementation budget
Tuesday, November 9, 2021 | Vladimir Kacar, Eli Greenspan
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation Budgets
Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…
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5 ways to get your rebranding strategy right to ensure the success of your corporate identity rollout
Friday, September 24, 2021 | Philip Guiliano
Rebrand Implementation StrategyRolling Out Your Rebrand
First the bad news: When you become responsible for rebranding strategy, you will have your work cut out for you. It can be complicated, time-consuming, expensive, and labor intensive. Now the good news: With some forethought and planning, it’s possible to rebrand smartly, in a way that minimiz…
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What to expect when you’re expecting a rebrand: your guide to successful implementation
Friday, September 17, 2021 | Kavya Paul, Adrea Fink
Rebrand Implementation StrategyRolling Out Your Rebrand
When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately est…
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Rebranding as part of an IPO? 3 tips to get ready for prime time
Friday, September 10, 2021 | Philip Guiliano, James Burn
Corporate Rebrand ImplementationRebrand Implementation Strategy
If your brand is about to seize the opportunity an IPO offers, you’ve got a lot of work to do to prepare. That’s especially true if you’re planning to rebrand as part of your upcoming evolution. Many companies have decided it’s the right time for this type of move. With the stock market r…
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Rebranding by the numbers: metrics to measure your ROI
Friday, September 3, 2021 | Nicole Kemp, Leigh Furlong
Rebrand Implementation StrategyRebranding Implementation
If you’re managing a rebrand, there are two common questions you need to be prepared to answer. How much will this cost? And what return can we expect from this investment? The first question is challenging enough to respond to — especially since it is likely more than you think or have budge…
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