
Using rebranding as an opportunity to enhance brand compliance across your organization
Sunday, January 5, 2020 | Philip Guiliano
Rebrand Implementation StrategyRebranding Implementation
Some might think the term “brand compliance” is a bit last century, but it’s more relevant than ever. As more people are empowered to use the company’s brand in more places, the more your brand is prone to misuse. While brand compliance is understandably challenging in times of brand chan…
Read more

10 critical steps to implementing a rebrand in the financial services sector
Thursday, December 12, 2019 | BrandActive
Financial Sector RebrandingRebrand Implementation Strategy
From global powerhouses to middle-market players, financial services companies are pushing the boundaries of their existing business models to achieve growth. According to McKinsey’s report “The last pit stop? Time for bold late-cycle moves” (October 2019) smart strategies include investments …
Read more

The marketer’s case for a rebranding agency partner
Monday, December 9, 2019 | Andy Pollock
Advice to Marketing ExecutivesRebrand Implementation Strategy
Let’s say you’re in the process of considering a rebrand for your organization, but you aren’t sure how to justify the expense to the C-suite. Or maybe your executive team has already signed on for brand change, and now they’re looking at you to make it happen. What’s your next move? If…
Read more

4 tips for successfully rebranding a telecommunications company
Monday, November 18, 2019 | Eniana Vrenozaj
Corporate Rebranding ImplementationRebrand Implementation Strategy
Telecommunications companies are large and complex, with branding that manifests itself broadly in the marketplace. From storefronts to apps, from products to vehicle fleets, telecommunications companies are strikingly visible in both the physical and digital realm. Competition within the space is f…
Read more

How to secure executive approval of your corporate rebranding plan
Friday, October 25, 2019 | Philip Guiliano
Corporate Rebranding ImplementationRebrand Implementation Strategy
Corporate rebranding is a big decision. And once it’s made, as a marketing leader it will fall to you to make it happen. That holds whether you were advocating for the change as a way to seize new growth opportunities through repositioning, or if your organization is rebranding to respond to an M&…
Read more

5 ways to get your rebranding strategy right to ensure the success of your brand rollout
Saturday, October 12, 2019 | Philip Guiliano
Rebrand Implementation StrategyRebranding Rollout Plan
First the bad news: When you become responsible for rebranding strategy, you will have your work cut out for you. It can be complicated, time-consuming, expensive, and labor intensive. Now the good news: With some forethought and planning, it’s possible to rebrand smartly, in a way that minimiz…
Read more

How to bullet-proof your rebranding plan so nothing falls through the cracks
Wednesday, August 7, 2019 | BrandActive
Corporate Rebranding ImplementationRebrand Implementation Strategy
The decision to rebrand is a big one. It triggers a cascade of activities that must be managed carefully to fully transition your organization from one branded identity to another. Marketing tends to be in the spotlight, but implementing your rebranding plan is actually a team effort requiring coo…
Read more

Keeping your rebranding budget on target — from planning to execution
Friday, August 2, 2019 | Poria Kanozi
Financial Management of RebrandingRebrand Implementation StrategyRebranding Implementation Budgets
Even if you’ve been through it before, rebranding a large corporation or global entity is an enormous undertaking, one that involves orchestrating a multitude of moving parts. Initially budgeting for such a large project is challenging enough. But staying on budget over the course of a rebrand may…
Read more

6 tips to successfully rebrand your manufacturing company
Wednesday, July 17, 2019 | Philip Guiliano
Manufacturing RebrandingRebrand Implementation StrategyRebranding Rollout Plan
All rebrands are complicated. But let’s face it: When it comes to implementing rebranding at manufacturing companies, the level of complexity skyrockets. And while the usual rebranding tips apply, they aren't enough. Manufacturing itself is a complex, often decentralized business, including lon…
Read more

4 ways to stay ahead of the rebrand curve in a merger or acquisition
Friday, April 5, 2019 | Andy Pollock
DivestitureM&A Brand ChangeRebrand Implementation Strategy
If your organization is part of a merger or acquisition, business leaders around you are caught up in the resulting swirl of activity. As other business units and functions are starting to think about how to bring the two companies together, marketing executives should be, as well. Early on is the …
Read more