
Rebranding from a position of strength: How to use your brand’s high value to propel your rebrand forward
Thursday, May 6, 2021 | Philip Guiliano, Jo Clarke
Brand Trends and PredictionsRebrand Implementation Strategy
For many companies, market capitalization and market value are at all-time highs. Therefore, it’s likely your brand value and equity have soared as well. Still, even if your brand has never been stronger, there may be strategic reasons to include a rebrand on your company’s roadmap. You may be r…
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Thinking of rebranding? What you do next is critical
Tuesday, April 13, 2021 | Eniana Vrenozaj
Rebrand Implementation StrategyRebranding Implementation
If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…
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Rebranding in turbulent times: Stories from frontline marketers across key industries
Friday, February 19, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola, Enang Ukoh
Marketer's Brand Implementation FAQsRebrand Implementation Strategy
Like just about everything in 2020, the world of rebranding underwent major changes over the past year. And as the new year dawns, many pandemic-driven challenges remain. In fact, it’s fair to say that marketers planning a rebrand now find themselves operating in a difficult reality — one marked…
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The new reality of rebrand implementation — and how to navigate it successfully
Thursday, February 11, 2021 | Eniana Vrenozaj, Jeremy Stilwell, Robert Sokoloff, Kavya Paul, Ade Ajibola, Enang Ukoh
Rebrand Implementation StrategyRebranding Implementation
Marketers have always had to be agile. But over the past year, their ability to think fast on their feet was put to the ultimate test. New business restrictions meant a sudden and unprecedented increase in importance of digital channels. Economic uncertainty led to pressure on marketing budgets and …
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CMOs: 7 keys to rebranding success in 2021
Monday, January 11, 2021 | Philip Guiliano
Brand Trends and PredictionsMarketer's Brand Implementation FAQsRebrand Implementation Strategy
To say the least, no one saw 2020 coming. As the ground shifted beneath everyone’s feet, most organizations were forced to focus on survival. The priority became short-term problem-solving –For much of the year, your primary goal may simply have been to respond to each new challenge as it arose.…
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Products & packaging evolution is inevitable — are you poised to rebrand and go to market quickly?
Friday, November 20, 2020 | Laura Hughes
Rebrand Implementation Strategy
Your organization’s products are the heart and soul of your business—so updating your products and packaging is a major undertaking. In a robust and growing organization, products and packaging changes are all but inevitable. That’s true whether you pursue an M&A-driven rebrand, adjust you…
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How to build a corporate rebranding plan
Sunday, October 25, 2020 | Philip Guiliano
Corporate Rebrand ImplementationRebrand Implementation Strategy
Is your team evaluating of a corporate rebranding decision? If so, now is the time to begin planning for your potential brand change. This holds true whether you were instrumental in making the decision to rebrand, or if the rebrand mandate came from the CEO and/or Board as part of an M&A transa…
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Overcoming key risks to capture the full value of an M&A-driven energy rebrand
Tuesday, September 8, 2020 | Philip Guiliano, Adrea Fink
Energy Industry Brand ImplementationRebrand Implementation Strategy
If your energy company is headed toward a merger or acquisition, then you know a rebrand is almost certainly on the horizon. Any rebrand represents a major undertaking. But the usual rebranding playbook simply doesn’t account for all the complexities and potential stumbling blocks found in an M&am…
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Refreshing or repositioning your brand? Here’s what you need to consider
Tuesday, July 14, 2020 | Patrick Heath
Brand ConsistencyRebrand Implementation Strategy
When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…
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Avoid overspending and gain flexibility with rebrand implementation scenario planning
Monday, June 22, 2020 | Kavya Paul
Rebrand Implementation StrategyRolling Out Your Rebrand
When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …
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