Elizabeth O’Keefe

Elizabeth O’Keefe, Senior Director, Channel Development

Elizabeth applies over 15 years of experience in consumer marketing and advertising to her role at BrandActive, where she helps marketing agencies understand how rigorous rebrand implementation supports the ultimate success of their clients. Previously, Elizabeth served in senior B2C and B2B marketing and client service roles at Doremus, Interbrand Health, Publicis/Loreal, Sebastian, Symrise, and The New York Times. An award-winning marketer, Elizabeth has spearheaded notable campaigns for the U.S. launch of GARNIER, among other brands. She has a deep understanding of branding; print, television, direct promotion, and digital channels; point-of-care and patient education initiatives; and sales training. Elizabeth began her career on the editorial side of Conde Nast’s VOGUE.

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