Michael Singh

Michael Singh, Director, Analytics and Technology

Michael brings two decades of development and IT operations experience to BrandActive. Using his unique ability to distill raw data into information, knowledge, and insights, he translates business processes and user requirements into creative solutions encompassing people, process, and technology. Since 2016, he has managed BrandActive’s analytics and technology team. He is incorporating artificial intelligence to further boost the accuracy and speed of BrandActive’s proprietary platform, RAE – REBRAND ANALYTICS ENGINE. Previously, Michael was instrumental in the digital transformation of Russel Metals. There he led the expansion of the business intelligence, analytics and decision support systems, and worked on implementations of new enterprise resource and material requirements planning systems. Committed to creating a positive impact on the wider world around him, Michael serves on the Board of ISNA Canada and provides leadership and guidance for several foodbanks.

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