We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Preparing to rebrand? You need a comprehensive branded asset inventory (now)

Monday, September 26, 2022 | Eniana Vrenozaj

Brand Consistency Rebranding Implementation

If you’re on the brink of a rebrand, you’re probably asking a number of salient questions. How much will this project cost? How long will it take to achieve a successful result? What’s the best way to introduce your new brand identity to the world? Do you have the resources you need to pull it…

Raising the curtain on your rebrand? Weigh the pros and cons of a “big bang” brand launch

Tuesday, September 20, 2022 | Patrick Heath, Jo Clarke, Eli Greenspan

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebranding is a milestone event that has the potential to radically transform how your employees and stakeholders perceive your organization. And whether you’re simply refreshing your visual identity or fundamentally altering your brand’s DNA, you only have one opportunity to make a good first i…

3 ways to optimize healthcare brand and marketing operations as industry pressures intensify

Wednesday, September 7, 2022 | Philip Guiliano

Brand and Marketing Operations Brand Consistency Healthcare Providers and Insurance Brand Implementation

The healthcare sector is under enormous pressure on all sides. Staff shortages and burnout are making it difficult to provide the level of care patients and stakeholders expect. Shifts in the payer mix threaten providers’ financial models. And frequent regulatory changes keep organizations in a co…

Don’t embark on a rebrand until you ask 5 expert-level questions

Tuesday, August 30, 2022 | Philip Guiliano

Brand and Marketing Operations Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Changing your brand is a strategic decision to advance your organization’s goals and objectives. As such, the implementation choices you make must align with the overarching business strategy you need to achieve. But marketing leaders often forge ahead with their rebranding plans without consid…

Make wayfinding a priority when rebranding your healthcare organization

Tuesday, August 23, 2022 | Jo Clarke, Vivien Lin

Brand Consistency Healthcare Providers and Insurance Brand Implementation Rebranding Implementation Signage Implementation

If you’re a marketing leader at a healthcare organization, it’s important to remember this fundamental reality: Your primary audience will almost always encounter your brand from a place of vulnerability when they come to your facilities. This is true whether they’re experiencing a medical …

Ask The Experts: How to protect the integrity of your new brand, now and into the future

Tuesday, August 16, 2022 | Philip Guiliano

Brand Consistency Brand Implementation Technology & Tools Rolling Out Your Rebrand

Too frequently, rebrands are viewed as a one-and-done deal: the need for a new brand emerges, the new brand is developed and implemented, and everyone lives in branded bliss forever after. Nothing could be further from the truth. A brand is a living organism that grows from the minute it is broug…

4 ways an implementation partner can influence your rebrand’s success

Wednesday, August 10, 2022 | Ian Kaplan

Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets Rolling Out Your Rebrand

Rebranding is an all-eyes-on-marketing undertaking. And as a marketing leader, of course you want to put together a perfect implementation plan that considers every little detail. But how will you know if your rebrand strategy has, indeed, taken all the necessary considerations into account? Does…

6 steps to implement your rebrand on social media without alienating your audience

Tuesday, July 26, 2022 | Leigh Furlong

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand on social media comes with enormous pressure to get it right. That’s especially true for well-known brands with large numbers of loyal followers. In the highly reactive, comment-first-think-later world of social media, a poorly planned implementation can result in negative…

BrandActive’s summer podcast playlist for marketers and brand execs

Tuesday, July 19, 2022 | Tatum Shiff

Brand Trends and Predictions

Summer is here and we couldn’t be happier. With warm temperatures, blue skies, and sunny days, it’s the perfect weather to go for nature walks, relax on beaches, or take some long summer drives. For a lot of us at BrandActive, this means having the time to get started or catch up on the latest m…

How 3 brands translated their new logos from the screen to real life

Friday, July 8, 2022 | Vivien Lin, Bill Chafe

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Reimagining your organization’s logo can be one of the most enjoyable and rewarding parts of rebranding. It’s your chance to get creative and think through how to visually express the nuances of your new brand identity. But to arrive at a logo that will truly represent your brand, there are l…

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We are constantly thinking about the world around us.

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