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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Top rebranding FAQs from planning and budgeting to implementation

BrandActive

Rebrand Implementation Strategy

If your firm is considering a rebrand (or recently signed off on one), then you likely have a plethora of questions about how to get started. That's bound to be true if, like many marketers, you are tasked with heading up a major rebrand for the first time. With a project of this scale and complexit…

How hospital systems can use a rebrand to improve their culture

Eniana Vrenozaj

Healthcare Providers and Insurance Brand Implementation

Rebranding your healthcare organization is sure to be a massive undertaking. It’s not just about converting thousands of branded assets to the new brand identity. Your rebrand implementation project will touch on every aspect of your organization’s operations, from internal processes and staff t…

Trane Technologies launches new brand

BrandActive

In The News

Congratulations to Trane Technologies, which began trading on the NYSE as a stand-alone company focused on climate innovation after completing its Reverse Morris Trust transaction with Gardner Denver Holdings, Inc. A new brand identity now supports their efforts to address sustainability challenges …

Bristol Myers Squibb launches new brand

BrandActive

In The News

Congratulations to Bristol Myers Squibb on the launch of their new brand! This new logo will shepherd in a new era, as Celgene and BMS unify into one company. The new brand with the color purple will embody the passion and compassion Bristol Myers Squibb hopes to convey in the marketplace. A job …

The top 4 rebrand strategy pitfalls — and how to avoid them

Vladimir Kacar

Rebrand Implementation Strategy

Rebranding entails a high level of investment. In fact, most companies find they must commit a year or more and a substantial budget to fully effect brand change. Because of that, no organization makes the decision to rebrand lightly. Whatever the underlying reason (M&A, repositioning, or other …

The 6 biggest challenges of rebranding an energy company

Patrick Heath

Energy Industry Brand Implementation

If your energy company is preparing for a rebrand, you already know you have a big job ahead of you. After all, every rebrand requires a detailed command of logistics and a high degree of coordination to pull off. But for energy companies, the barrier to success is even higher. That’s because ener…

How technology is driving smarter rebrands

BrandActive

Brand Implementation Technology & Tools

Technology is at the core of how most businesses today operate. They use it to manage everything from projects and internal communication to data analytics, reporting, and customer interfaces, among other things. So, it should come as no surprise that the right technologies can play a key role in re…

How your small-to-medium-sized company can invest in an effective rebrand

Philip Guiliano

Rebrand Implementation Strategy

If your small-to-medium-sized company seeks aggressive growth, you already know that rapid growth involves its own set of unique problems to solve. And if we had to guess, we’d say that part of your firm’s recipe for growth includes acquisitions. This means your team is likely in the position of…

How your brand signage can make an impact with a more sustainable approach

BrandActive

Signage Implementation Sustainable Rebranding

As you know, signage can make a significant impact for your brand in the marketplace. There are countless ways signage can spread your message, create brand awareness, and keep your brand top-of-mind with your customers. An effort this extensive doesn't come without impact on the environment. So,…

Beating the clock: rebranding a split-off on a legal deadline

BrandActive

Rolling Out Your Rebrand

Rebranding as a result of a split-off divestiture presents a number of challenges that make it different (and a good bit trickier) than other types of rebrands. Of course, all rebrands are executed on a timeline, with deadlines that must be met. However, in the case of a split-off, the deadlines for…

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We are constantly thinking about the world around us.

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