We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Garnet Health launches new brand

BrandActive

In the news

Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families. …

How Marketing can help healthcare systems regain their financial footing

BrandActive

Budgeting and financing Marketing and Brand Operations Successful rebrand examples and trends

How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…

How to preserve marketing dollars and drive ROI in a downturn

Philip Guiliano

Standardizing marketing processes

Today’s marketers are on a perpetual quest to “do more with less.” It’s such a common refrain that it borders on the cliché. Yet it’s true. That’s the case even in the best of times, when the economy is soaring and business is running smoothly. In stressful market conditions, however, b…

Webinar: Marketers & communicators lead the way to growth

BrandActive

Marketing and Brand Operations Successful rebrand examples and trends

Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…

How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process

BrandActive

Joining multiple brands under an M&A M&A / divestiture brand changes Marketing and Brand Operations Rebrand Implementation Strategy Standardizing marketing processes

If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …

The four types of tools behind every rebrand

BrandActive

Brand implementation technology & tools Standardizing marketing processes Successful rebrand examples and trends

Successfully implementing a major rebrand is no small feat. To do it well, you will need to have the right team in place. But that’s not all: You will also need to assemble the right set of tools to help you analyze, plan, track, and manage your rebrand implementation process. Here, we take a l…

Rebranding? Here are the top five ways to gain efficiency and save money

Eniana Vrenozaj

Budgeting and financing Rebranding implementation budgets

Rebranding represents an enormous commitment of time, energy, and resources. As a result, marketers must find ways to maximize their budgets and do more with less — even when the benefits of brand change are clear. That’s true whether the economy is soaring or budgets are being slashed. But in d…

A marketer’s guide to adapting in a downturn: key lessons from the 2008 Recession

BrandActive

Budgeting and financing Successful rebrand examples and trends

Everywhere you look you see companies whose fortunes were changed by the financial crisis of 2007 and the Great Recession that followed. What lessons do their experiences hold for marketers today? Back then, banks became smaller and more focused on the communities they serve. Both Airbnb and Uber…

How to develop an accurate rebranding budget in two key phases

BrandActive

Budgeting and financing Rebranding implementation budgets Rolling out your rebrand

If your company is considering a rebrand, you probably already have a strong idea of what you hope to achieve from the transition. Whether you’re headed toward a merger or simply ready to update your organization’s brand to reflect your current positioning, you already have a firm handle on your…

3 key tactics for adapting your business due to changing consumer attitudes

BrandActive

Budgeting and financing Rationalizing branded assets Successful rebrand examples and trends

Right now, consumers are facing a world no one has ever seen before. As a result, what they value most is changing before our eyes. And businesses are under great economic strain. How can your marketing efforts boost your relevance to consumers post-crisis? And how can you prepare to do more with …

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We are constantly thinking about the world around us.

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