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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How to build a corporate rebranding plan

Philip Guiliano

Rebrand Implementation Strategy

Is your team evaluating of a corporate rebranding decision? If so, now is the time to begin planning for your potential brand change. This holds true whether you were instrumental in making the decision to rebrand, or if the rebrand mandate came from the CEO and/or Board as part of an M&A transa…

How to boost your marketing ROI through better agency management

Philip Guiliano

Agencies and brand implementation Marketing and Brand Operations

Marketing organizations have been growing rapidly over the last decade to meet the changing demands of the market and their consumers. They’ve had to adopt new and quickly evolving channels and advanced technologies. As a result, they have been filling a lot of skill gaps by partnering with agency…

Synchronize your multi-channel campaign with marketing and brand operations best practices

BrandActive

Marketing and Brand Operations

Over the last decade, marketing organizations have had to bend, twist, shift, and maneuver in order to meet the changing demands of the market. With the constant stream of new technologies and channels, rapidly shifting customer sentiment, and increasing competition, marketing teams haven’t had a …

Do more for less by bridging the gap between Procurement and Marketing

Philip Guiliano, Ian Kaplan

Blog

The partnership between Marketing and Strategic Sourcing is fundamentally based on the principle of doing more for less. Not only are most marketers not wired this way operationally—most aren’t armed with all of the ways this can be achieved without sacrificing creativity and market outcomes. Al…

5 insider tips for better healthcare system partnerships

BrandActive

Blog

What can healthcare system marketers expect in terms of partnerships and M&A during the coming year? It’s a tough question to answer as the industry remains unsettled and the clock is ticking – now a single quarter is all that separates us from 2021. Even in these unpredictable times, the…

Webinar: New rules: Healthcare partnerships and M&A in 2021 and the role marketers should play

BrandActive

Blog

While 2020 is a year of emotional and financial hardship for most healthcare systems, it’s also a year of rapid change, innovation, and new ways of thinking and serving. In a quest to grow, find profitability, and for many, to simply to stay viable – partnerships, JV’s, and M&A will again …

Why your creative agency may need a left-brained rebrand implementation agency

Philip Guiliano

Agencies and brand implementation

As an agency leader, you take deep pride in the creative solutions you deliver for your clients. But you know that the ultimate success of any rebranding engagement depends as much on your client’s ability to fully implement your brand strategy and design as it does on the quality of your work. Ho…

How to maximize brand value for your healthcare system as trends show partnerships accelerating

BrandActive

Blog

Partnerships of all types are increasingly commonplace as healthcare systems look for ways to drive growth and profitability. Key trends point to accelerated partnership activity during pandemic response and beyond. While maintaining financial viability is critical, you must also prioritize th…

Overcoming key risks to capture the full value of an M&A-driven energy rebrand

Philip Guiliano

Rebrand Implementation Strategy

If your energy company is headed toward a merger or acquisition, then you know a rebrand is almost certainly on the horizon. Any rebrand represents a major undertaking. But the usual rebranding playbook simply doesn’t account for all the complexities and potential stumbling blocks found in an M&am…

Unwrapping success: top tips for rebranding your products and packaging

Laura Hughes

Blog

It’s easy to see the importance of expertly branding products and their surrounding packaging to any brand’s success. In fact, your products and packaging may be the single most impactful brand touchpoint in your arsenal. They deliver lasting and meaningful impressions. So, it makes sense that d…

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We are constantly thinking about the world around us.

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