We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Ready, set, rebrand: 3 steps to prepare your organization for transformation

Wednesday, January 5, 2022 | BrandActive

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

When your organization’s next chapter calls for a rebrand, it’s natural to start asking tactical questions. How do we build a realistic budget? What’s the best way to inventory all our branded assets? How soon do we want to launch? And how long will it take to implement our rebrand from start …

Want your rebrand to live happily ever after? Marry design to implementation from day one

Thursday, December 23, 2021 | Ian Kaplan, Vivien Lin

Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding isn’t something for your Marketing team to do over a few weeks before the end of the year. It requires both high-level planning and tactical attention to detail. However, introducing a new brand to the world can be a lot of fun. After all, rebranding provides a rare opportunity to creat…

BrandActive’s holiday break reading list for Marketers

Tuesday, December 21, 2021 | Tatum Shiff

Brand Trends and Predictions

There are many reasons to be excited about the upcoming winter holiday break. And if you’re like us, then one of those reasons is the idea of cozying up by a roaring fire with a steaming hot beverage and a good book. If you’re like us, you might also be multitaskers who want to channel your love…

The top 10 questions to ask (and answer) before implementing your rebrand

Wednesday, December 15, 2021 | Philip Guiliano, Vladimir Kacar

Marketer's Brand Implementation FAQs Rebranding Implementation

Rebranding is a massive undertaking that has the potential to transform your organization for years to come. To pull it off without a hitch, you’ll need to invest significant amounts of time, energy, and money, likely over a period of years. That means it’s crucial to ask the right questions at…

4 emerging trends that will impact your brand and marketing operations in 2022

Tuesday, November 30, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…

These 3 financial services brands maximized the impact of their rebrand. You can too.

Tuesday, November 23, 2021 | Ian Kaplan, Patrick Heath

Financial Services Brand Implementation

Rebranding a financial services company can be challenging for a number of reasons. Many of these companies have complex and decentralized organizational structures which can lead to questions about who’s responsible for the many details related to implementation. Dozens — if not hundreds, or th…

Eliminate the guesswork: how to roll out a data-driven rebrand

Tuesday, November 16, 2021 | Eli Greenspan

Rebrand Implementation Strategy

If you’ve recently made the pivotal decision to rebrand, you’ve probably amassed ample data to inform your strategy. You’ve conducted extensive market research and taken a discerning look at emerging consumer norms and expectations. And you’ve used what you’ve learned to create the visual …

5 questions your CFO will ask before approving your rebranding implementation budget

Tuesday, November 9, 2021 | Vladimir Kacar, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…

Allspring Global Investments launches new brand

Wednesday, November 3, 2021 | BrandActive

In The News

Congratulations to Allspring Global Investments on the launch of their new brand! Allspring’s new identity reflects their goal of empowering thoughtful investing by creating returns that expand above and beyond financial gains. This will help to support the beliefs that guide Allspring, including …

How healthcare marketers are leveraging data into better patient experiences

Wednesday, October 27, 2021 | BrandActive

Healthcare Providers and Insurance Brand Implementation

"Historically, we thought about [these new technologies] as a way to get support, but they're not just support, they're marketing. They're tools to get new patients on board… So, getting your marketing team working with your operations team, working with your technology team. To ensure that ques…

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We are constantly thinking about the world around us.

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