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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel

Vladimir Kacar

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…

Dartmouth Health launches new brand

BrandActive

In The News

Congratulations to Dartmouth Health, formerly known as Dartmouth-Hitchcock Health, on its new brand identity! The new name and brand celebrate the high-quality health care Dartmouth Health provides, which is bolstered by world-class teaching and research that make this academic health system one …

Culture matters: 3 organizational factors that will impact your rebrand implementation

Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

As a marketing leader, you are the chief steward and champion of your organization’s brand. You understand its value, promise, and purpose more than anyone. And if you’ve recently made the decision to rebrand, you’ve done so because you believe it’s the best way to propel your organization f…

Your rebrand is approved — now what? Moving beyond phase 1 of implementation

Eniana Vrenozaj

Brand Implementation Technology & Tools Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Obtaining high-level approval for your rebrand is a significant hurdle to clear. And if you’ve recently received the green light to proceed, you’ve laid a lot of important groundwork to get here. The creative process for your new brand is well underway. You’ve evaluated the scope of the end…

How to achieve a pitch-perfect rebrand in the digital media sector

Kavya Paul, Ade Ajibola

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Technology Industry Brand Implementation

Rebranding a digital media company is like running a relay race; it’s all about speed to market. In this fast-paced industry, decisions are made in rapid-fire succession. Executives meet frequently to stay on top of every detail. And they provide their teams with specific guidance so everyone unde…

It takes a village to roll out a rebrand: 5 allies you need on your side

Philip Guiliano

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

No one can implement a rebrand on their own. Large corporate initiatives rise or fall on the strength of the relationships project owners forge with stakeholders and partners. And since rebranding is a significant endeavor that requires considerable resources, you’ll need a committed group of alli…

Rebranding success stories: 6 business chronicles to inspire you

BrandActive

Marketer's Brand Implementation FAQs Rebranding Implementation

What makes your rebrand implementation a success? At first glance, it seems like an easy question to answer. There seems to be a universal set of criteria: You’re aiming to complete your rebranding on time, on budget, and on brand. While these are critically important metrics, how well you address…

Don’t let these 4 common roadblocks derail your rebranding implementation plan

Jo Clarke

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

If you’re on the brink of implementing your brand’s next chapter, you’re undoubtedly eager to see your vision become a reality. You know your new brand has the potential to drive your business forward and strengthen your market position. And you’re convinced this transformation will set your…

3 ways to suit up for an M&A-driven rebrand (even if the deal is still TBA)

Philip Guiliano

Brand and Marketing Operations M&A / Divestiture Brand Changes Rebranding Implementation

M&A activity continues to pick up momentum, increasing the pressure on marketers to rebrand quickly and efficiently. KPMG reports that M&A transactions totaled $3.8 trillion in 2020 and $5.1 trillion in 2021. And this growth shows no signs of stopping as brands seek to overcome persistent su…

Counting the cost of your rebrand? Expert advice to develop accurate financial projections

Vladimir Kacar

Corporate Rebrand Implementation Marketer's Brand Implementation FAQs Rebrand Implementation Strategy Rebranding Implementation Budgets

Creating financial projections for your rebrand comes with immense pressure to get it right. Overestimating the project’s cost could lead your CFO to reject your proposal out of hand. Underestimating it might cause the entire rebrand to stall before you reach a successful conclusion. If you’v…

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We are constantly thinking about the world around us.

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