We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

The digital-first revolution is accelerating. Shore up 3 key areas to help your brand thrive

Monday, October 18, 2021 | Philip Guiliano

Brand and Marketing Operations Brand Consistency Brand Trends and Predictions

It’s time to reckon with an exciting — yet daunting — reality. The digital revolution is accelerating, and the changes it’s brought to the marketing landscape may be permanent. Over the course of the pandemic, more and more consumers adopted a digital-first lifestyle, and the pace of innovat…

How marketing executives are dealing with shifting budgets: realities and advice

Thursday, October 14, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

GDP growth has skyrocketed in 2021, notching 6% increases in both Q1 and Q2. Yet, a recent Gartner survey shows that despite the economic rebound of 2021, CFOs are putting increased pressure on marketing spend. As a result, marketing budgets have shrunk to 6.4% of company revenue, down from 11% in 2…

3 ways to ensure employees become ambassadors of your rebrand

Wednesday, October 13, 2021 | Jo Clarke

Corporate Rebrand Implementation Rebranding Implementation

Your employees can and should be your biggest brand advocates. But they can also be your most challenging detractors. When these same employees are client or customer facing, that means they’re either keeping your brand’s promise to your audience — or they’re breaking it. You should stri…

5 ways to get your rebranding strategy right to ensure the success of your corporate identity rollout

Friday, September 24, 2021 | Philip Guiliano

Rebrand Implementation Strategy Rolling Out Your Rebrand

First the bad news: When you become responsible for rebranding strategy, you will have your work cut out for you. It can be complicated, time-consuming, expensive, and labor intensive. Now the good news: With some forethought and planning, it’s possible to rebrand smartly, in a way that minimiz…

What to expect when you’re expecting a rebrand: your guide to successful implementation

Friday, September 17, 2021 | Kavya Paul

Rebrand Implementation Strategy Rolling Out Your Rebrand

When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately est…

Gesa Credit Union launches new brand

Wednesday, September 15, 2021 | BrandActive

In The News

Congratulations to Gesa Credit Union on the launch of their rebrand! Gesa’s new brand identity reflects their community of members and partners as they come together to help, support, and inspire one another. This will support their goal to provide members with the products, services, and knowledg…

Rebranding as part of an IPO? 3 tips to get ready for prime time

Friday, September 10, 2021 | Philip Guiliano, James Burn

Corporate Rebrand Implementation Rebrand Implementation Strategy

If your brand is about to seize the opportunity an IPO offers, you’ve got a lot of work to do to prepare. That’s especially true if you’re planning to rebrand as part of your upcoming evolution. Many companies have decided it’s the right time for this type of move. With the stock market r…

Rebranding by the numbers: metrics to measure your ROI

Friday, September 3, 2021 | Leigh Furlong

Rebrand Implementation Strategy Rebranding Implementation

If you’re managing a rebrand, there are two common questions you need to be prepared to answer. How much will this cost? And what return can we expect from this investment? The first question is challenging enough to respond to — especially since it is likely more than you think or have budge…

Planning for rebranding implementation

Wednesday, August 25, 2021 | Philip Guiliano

Agencies and Brand Implementation Rebranding Implementation

Marketing and communications staff and executives often find a corporate rebranding initiative daunting. That holds true for both those who have experienced the complexities of rebrand implementation before, and those who contribute to a strategic rebranding for the first time. And it’s no wonder:…

The secret to positioning your brand for the future? A well-rounded marketing operations team

Wednesday, August 18, 2021 | BrandActive

Brand and Marketing Operations Brand Trends and Predictions

The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…

Pages: 1234567891011121314151617181920212223242526

We are constantly thinking about the world around us.

Filter By Type

Filter By Topic

Filter By Author

Filter By Year