
The digital-first revolution is accelerating. Shore up 3 key areas to help your brand thrive
Monday, October 18, 2021 | Philip Guiliano
Brand and Marketing OperationsBrand ConsistencyBrand Trends and Predictions
It’s time to reckon with an exciting — yet daunting — reality. The digital revolution is accelerating, and the changes it’s brought to the marketing landscape may be permanent. Over the course of the pandemic, more and more consumers adopted a digital-first lifestyle, and the pace of innovat…
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How marketing executives are dealing with shifting budgets: realities and advice
Thursday, October 14, 2021 | BrandActive
Brand and Marketing OperationsBrand Trends and Predictions
GDP growth has skyrocketed in 2021, notching 6% increases in both Q1 and Q2. Yet, a recent Gartner survey shows that despite the economic rebound of 2021, CFOs are putting increased pressure on marketing spend. As a result, marketing budgets have shrunk to 6.4% of company revenue, down from 11% in 2…
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3 ways to ensure employees become ambassadors of your rebrand
Wednesday, October 13, 2021 | Jo Clarke
Corporate Rebrand ImplementationRebranding Implementation
Your employees can and should be your biggest brand advocates. But they can also be your most challenging detractors. When these same employees are client or customer facing, that means they’re either keeping your brand’s promise to your audience — or they’re breaking it. You should stri…
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5 ways to get your rebranding strategy right to ensure the success of your corporate identity rollout
Friday, September 24, 2021 | Philip Guiliano
Rebrand Implementation StrategyRolling Out Your Rebrand
First the bad news: When you become responsible for rebranding strategy, you will have your work cut out for you. It can be complicated, time-consuming, expensive, and labor intensive. Now the good news: With some forethought and planning, it’s possible to rebrand smartly, in a way that minimiz…
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What to expect when you’re expecting a rebrand: your guide to successful implementation
Friday, September 17, 2021 | Kavya Paul
Rebrand Implementation StrategyRolling Out Your Rebrand
When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately est…
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Gesa Credit Union launches new brand
Wednesday, September 15, 2021 | BrandActive
In The News
Congratulations to Gesa Credit Union on the launch of their rebrand! Gesa’s new brand identity reflects their community of members and partners as they come together to help, support, and inspire one another. This will support their goal to provide members with the products, services, and knowledg…
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Rebranding as part of an IPO? 3 tips to get ready for prime time
Friday, September 10, 2021 | Philip Guiliano, James Burn
Corporate Rebrand ImplementationRebrand Implementation Strategy
If your brand is about to seize the opportunity an IPO offers, you’ve got a lot of work to do to prepare. That’s especially true if you’re planning to rebrand as part of your upcoming evolution. Many companies have decided it’s the right time for this type of move. With the stock market r…
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Rebranding by the numbers: metrics to measure your ROI
Friday, September 3, 2021 | Leigh Furlong
Rebrand Implementation StrategyRebranding Implementation
If you’re managing a rebrand, there are two common questions you need to be prepared to answer. How much will this cost? And what return can we expect from this investment? The first question is challenging enough to respond to — especially since it is likely more than you think or have budge…
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Planning for rebranding implementation
Wednesday, August 25, 2021 | Philip Guiliano
Agencies and Brand ImplementationRebranding Implementation
Marketing and communications staff and executives often find a corporate rebranding initiative daunting. That holds true for both those who have experienced the complexities of rebrand implementation before, and those who contribute to a strategic rebranding for the first time. And it’s no wonder:…
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The secret to positioning your brand for the future? A well-rounded marketing operations team
Wednesday, August 18, 2021 | BrandActive
Brand and Marketing OperationsBrand Trends and Predictions
The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…
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