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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How to achieve a pitch-perfect rebrand in the digital media sector

Kavya Paul, Ade Ajibola

Rebrand Implementation Strategy Rolling out your rebrand Successful rebrand examples and trends

Rebranding a digital media company is like running a relay race; it’s all about speed to market. In this fast-paced industry, decisions are made in rapid-fire succession. Executives meet frequently to stay on top of every detail. And they provide their teams with specific guidance so everyone unde…

It takes a village to roll out a rebrand: 5 allies you need on your side

Philip Guiliano

C-suite support Employee concerns about brand change Impending rebrand Rebrand Implementation Strategy Rolling out your rebrand

No one can implement a rebrand on their own. Large corporate initiatives rise or fall on the strength of the relationships project owners forge with stakeholders and partners. And since rebranding is a significant endeavor that requires considerable resources, you’ll need a committed group of alli…

Rebranding success stories: 6 business chronicles to inspire you

BrandActive

Successful rebrand examples and trends

What makes your rebrand implementation a success? At first glance, it seems like an easy question to answer. There seems to be a universal set of criteria: You’re aiming to complete your rebranding on time, on budget, and on brand. While these are critically important metrics, how well you address…

Don’t let these 4 common roadblocks derail your rebranding implementation plan

Jo Clarke

Employee concerns about brand change Impending rebrand Rebrand Implementation Strategy Rolling out your rebrand

If you’re on the brink of implementing your brand’s next chapter, you’re undoubtedly eager to see your vision become a reality. You know your new brand has the potential to drive your business forward and strengthen your market position. And you’re convinced this transformation will set your…

3 ways to suit up for an M&A-driven rebrand (even if the deal is still TBA)

Philip Guiliano

Budgeting and financing Converting a wide variety of assets Employee concerns about brand change Joining multiple brands under an M&A M&A / divestiture brand changes Marketing and Brand Operations

M&A activity continues to pick up momentum, increasing the pressure on marketers to rebrand quickly and efficiently. KPMG reports that M&A transactions totaled $3.8 trillion in 2020 and $5.1 trillion in 2021. And this growth shows no signs of stopping as brands seek to overcome persistent su…

Counting the cost of your rebrand? Expert advice to develop accurate financial projections

Vladimir Kacar

Budgeting and financing Rebrand Implementation Strategy Rebranding implementation budgets

Creating financial projections for your rebrand comes with immense pressure to get it right. Overestimating the project’s cost could lead your CFO to reject your proposal out of hand. Underestimating it might cause the entire rebrand to stall before you reach a successful conclusion. If you’v…

5 marketing trends that should inform your rebranding strategy in 2022 and beyond

Philip Guiliano, Ian Kaplan

Rebrand Implementation Strategy Successful rebrand examples and trends

Rebranding activity is at an all-time high. And that means if you’re planning to roll out a rebrand in 2022, you’ll need to act quickly. Your competitors are all having the same conversations. But the truth is, you can’t afford to simply move fast. You also need to move smart. The stakes ar…

How to equip and train your partners to roll out your rebrand across third-party channels

Vladimir Kacar

Rebrand Implementation Strategy Successful rebrand examples and trends

Rebranding requires thorough planning and keen attention to detail. And even with ample resources and a thoughtfully developed implementation plan, it can be surprisingly challenging to achieve and maintain brand consistency across all touchpoints, locations, and work units. That’s especially…

AccentCare launches new brand

BrandActive

In the news

Congratulations to AccentCare on their new brand launch! By uniting their brand under one name and vision, they are empowered in their pursuit to reimagine and build a care support system that works better for those who need them most. The new look represents the coming together of multiple offering…

Ready, set, rebrand: 3 steps to prepare your organization for transformation

BrandActive

C-suite support Employee concerns about brand change Rebrand Implementation Strategy Standardizing marketing processes

When your organization’s next chapter calls for a rebrand, it’s natural to start asking tactical questions. How do we build a realistic budget? What’s the best way to inventory all our branded assets? How soon do we want to launch? And how long will it take to implement our rebrand from start …

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We are constantly thinking about the world around us.

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