6 tips to ensure brand consistency for maximum impact
Saturday, January 30, 2021 | BrandActive
Brand and Marketing OperationsBrand Consistency
When is the last time you took a holistic view of your brand to evaluate how impactful it is? Brand consistency is much more than simply presenting a united front in your brand identity, voice, messaging, and experiences. A consistent brand is crucial to gaining brand adoption, building brand trust,…
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CMO’s strategic imperatives for marketing success in 2021
Friday, January 29, 2021 | BrandActive
Brand Trends and PredictionsMarketer's Brand Implementation FAQs
“2020 was the year of the unexpected.”
If you were to write something on the proverbial gravestone of last year, this line might be the opening sentence. Regardless of your industry or the state of your company’s balance sheet, it’s likely you can point to specific, surprising ways your bra…
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Webinar: Marketing success in 2021: Strategic moves CMOs are making
Friday, January 29, 2021 | BrandActive
Marketer's Brand Implementation FAQs
Nobody saw 2020 coming. As we collectively continue to learn and adapt through the global pandemic and the results of the US election, businesses need to find ways to survive – and thrive – in the face of this uncertainty. Regardless of the industry, 2020 put new pressures on marketers. In many …
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CMOs: 7 keys to rebranding success in 2021
Monday, January 11, 2021 | Philip Guiliano
Brand Trends and PredictionsMarketer's Brand Implementation FAQsRebrand Implementation Strategy
To say the least, no one saw 2020 coming. As the ground shifted beneath everyone’s feet, most organizations were forced to focus on survival. The priority became short-term problem-solving –For much of the year, your primary goal may simply have been to respond to each new challenge as it arose.…
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How (and why) to centralize your healthcare organization’s marketing operations
Monday, December 21, 2020 | BrandActive
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
Over the last two decades, the healthcare industry has been in a state of rapid, acquisitions-fueled growth. This trend toward consolidation has been excellent for business, but it has resulted in highly decentralized and site-specific marketing operations. The impact is that many healthcare brands …
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Consumer trust in financial services peaked in 2020. Here’s how to protect those gains in 2021
Thursday, December 17, 2020 | Philip Guiliano
Financial Services Brand ImplementationMarketer's Brand Implementation FAQs
Financial services firms like yours work hard to earn and keep the trust of your customers. But consumer trust isn’t just the product of your customer service and marketing efforts. It fluctuates with the times. And in times of crisis — including financial downturns, political instability, and t…
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New expectations: brand and marketing operations
Wednesday, December 9, 2020 | Philip Guiliano, Ian Kaplan
Brand and Marketing OperationsBrand Trends and PredictionsMarketer's Brand Implementation FAQs
As a culture we have decided on a thing called time, and we’ve agreed upon an annual calendar that has an end – and in turn – a new beginning. It isn’t as if the calendar hits January 1 and all of the challenges of 2020 miraculously go away. And yet – many of us find comfort, optimism, and…
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Products & packaging evolution is inevitable — are you poised to rebrand and go to market quickly?
Friday, November 20, 2020 | Laura Hughes
Rebrand Implementation Strategy
Your organization’s products are the heart and soul of your business—so updating your products and packaging is a major undertaking. In a robust and growing organization, products and packaging changes are all but inevitable. That’s true whether you pursue an M&A-driven rebrand, adjust you…
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You need more than a sign company to rebrand your organization’s signage. Here’s why
Friday, November 13, 2020 | Robert Sokoloff
Brand Implementation Technology & ToolsSignage Implementation
A rebrand is a major undertaking, one that involves a plethora of stakeholders, interdependencies, and logistics. And nowhere is all that complexity more apparent than when it comes to signage. Far from “just putting up new signs,” you must contend with a host of complexities in order to convert…
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How to use marketing technology to optimize your brand and marketing operations
Wednesday, November 4, 2020 | BrandActive
Brand and Marketing OperationsBrand ConsistencyMarketer's Brand Implementation FAQs
Your marketing technology (MarTech) stack is critical to your organization's success. It’s what enables you to efficiently manage your brand, leverage existing content, coordinate and execute campaigns, and attract and convert customers in an increasingly complex marketing environment. Yet putting…
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