How to build a rebrand budget that fits your organization’s capitalization policy
Thursday, October 29, 2020 | Eli Greenspan
Rebranding Implementation Budgets
A rebranding project is a major lift — one that reaches into every corner of an organization. So it’s no wonder that these big projects typically come with equally big price tags. In fact, the first major hurdle in any rebrand is hammering out a realistic budget that garners executive buy-in and…
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How to build a corporate rebranding plan
Sunday, October 25, 2020 | Philip Guiliano
Corporate Rebrand ImplementationRebrand Implementation Strategy
Is your team evaluating of a corporate rebranding decision? If so, now is the time to begin planning for your potential brand change. This holds true whether you were instrumental in making the decision to rebrand, or if the rebrand mandate came from the CEO and/or Board as part of an M&A transa…
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How to boost your marketing ROI through better agency management
Thursday, October 22, 2020 | Philip Guiliano
Agencies and Brand ImplementationBrand and Marketing OperationsMarketer's Brand Implementation FAQs
Marketing organizations have been growing rapidly over the last decade to meet the changing demands of the market and their consumers. They’ve had to adopt new and quickly evolving channels and advanced technologies. As a result, they have been filling a lot of skill gaps by partnering with agency…
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Synchronize your multi-channel campaign with brand and marketing operations best practices
Wednesday, October 14, 2020 | BrandActive
Brand and Marketing Operations
Over the last decade, marketing organizations have had to bend, twist, shift, and maneuver in order to meet the changing demands of the market. With the constant stream of new technologies and channels, rapidly shifting customer sentiment, and increasing competition, marketing teams haven’t had a …
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Do more for less by bridging the gap between Procurement and Marketing
Thursday, October 1, 2020 | Philip Guiliano, Ian Kaplan
Marketer's Brand Implementation FAQsProcurement Rebrand FAQs
The partnership between Marketing and Strategic Sourcing is fundamentally based on the principle of doing more for less. Not only are most marketers not wired this way operationally—most aren’t armed with all of the ways this can be achieved without sacrificing creativity and market outcomes. Al…
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5 insider tips for better healthcare system partnerships
Wednesday, September 30, 2020 | BrandActive
Healthcare Providers and Insurance Brand Implementation
What can healthcare system marketers expect in terms of partnerships and M&A during the coming year? It’s a tough question to answer as the industry remains unsettled and the clock is ticking – now a single quarter is all that separates us from 2021. Even in these unpredictable times, the…
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Webinar: New rules: Healthcare partnerships and M&A in 2021 and the role marketers should play
Thursday, September 24, 2020 | BrandActive
Healthcare Providers and Insurance Brand ImplementationMarketer's Brand Implementation FAQs
While 2020 is a year of emotional and financial hardship for most healthcare systems, it’s also a year of rapid change, innovation, and new ways of thinking and serving. In a quest to grow, find profitability, and for many, to simply to stay viable – partnerships, JV’s, and M&A will again …
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Why your creative agency may need a left-brained rebrand implementation agency
Tuesday, September 22, 2020 | Philip Guiliano
Agencies and Brand ImplementationMarketer's Brand Implementation FAQs
As an agency leader, you take deep pride in the creative solutions you deliver for your clients. But you know that the ultimate success of any rebranding engagement depends as much on your client’s ability to fully implement your brand strategy and design as it does on the quality of your work. Ho…
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How to maximize brand value for your healthcare system as trends show partnerships accelerating
Tuesday, September 22, 2020 | BrandActive
Healthcare Providers and Insurance Brand Implementation
Partnerships of all types are increasingly commonplace as healthcare systems look for ways to drive growth and profitability. Key trends point to accelerated partnership activity during pandemic response and beyond. While maintaining financial viability is critical, you must also prioritize th…
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Overcoming key risks to capture the full value of an M&A-driven energy rebrand
Tuesday, September 8, 2020 | Philip Guiliano
Energy Industry Brand ImplementationRebrand Implementation Strategy
If your energy company is headed toward a merger or acquisition, then you know a rebrand is almost certainly on the horizon. Any rebrand represents a major undertaking. But the usual rebranding playbook simply doesn’t account for all the complexities and potential stumbling blocks found in an M&am…
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