We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Rebranding as part of an IPO? 3 tips to get ready for prime time

Philip Guiliano, James Burn

Impending rebrand Rebrand Implementation Strategy

If your brand is about to seize the opportunity an IPO offers, you’ve got a lot of work to do to prepare. That’s especially true if you’re planning to rebrand as part of your upcoming evolution. Many companies have decided it’s the right time for this type of move. With the stock market r…

Rebranding by the numbers: metrics to measure your ROI

BrandActive

Rebrand Implementation Strategy Utilize data

If you’re managing a rebrand, there are two common questions you need to be prepared to answer. How much will this cost? And what return can we expect from this investment? The first question is challenging enough to respond to — especially since it is likely more than you think or have budge…

Planning for rebranding implementation

Philip Guiliano

Agencies and brand implementation C-suite support Importance of brand implementation

Marketing and communications staff and executives often find a corporate rebranding initiative daunting. That holds true for both those who have experienced the complexities of rebrand implementation before, and those who contribute to a strategic rebranding for the first time. And it’s no wonder:…

The secret to positioning your brand for the future? A well-rounded marketing operations team

BrandActive

Marketing and Brand Operations

The marketing landscape has changed dramatically in the last ten to fifteen years. The birth of new marketing channels — email, social platforms, video, podcasts, text messaging — has given marketers a host of new opportunities and technologies to reach consumers. The rise of these channels also…

How to jumpstart your stalled rebrand and take it across the finish line

Vladimir Kacar, Eniana Vrenozaj

Rolling out your rebrand

Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…

These 3 brands stuck the landing on their rebranding rollout. (Here’s how you can too)

Vladimir Kacar, Jo Clarke, Eli Greenspan

Rolling out your rebrand

If you’ve made the pivotal decision to rebrand, you’ve likely spent months — perhaps even years — developing the strategy, conducting market research, and gaining buy-in from your leadership team. And you’ve probably engaged a branding agency to help you design a compelling visual identity…

BrandActive’s summer reading: our favorite marketing and brand publications

BrandActive

Blog

Have a little extra time on your hands this month and want to invest it wisely in worthwhile summer reading? We have some ideas for you! In this article, we share some of the online sources we read to stay up on best practices in branding, rebranding, and marketing. Marketing and brand editoria…

Prepare for a potential economic boom by shoring up your marketing and brand operations

Philip Guiliano

Marketing and Brand Operations

Are the Roaring Twenties making a comeback? Leading economists project that U.S. GDP is poised to expand by a whopping 10% in the second quarter of 2021 alone and top 6.6% overall by year-end. And the boom shouldn’t fizzle out anytime soon. Projections show strong growth well into 2022 and even 20…

The new CMO mandate: optimize your marketing operations to fortify your brand strategy

Philip Guiliano, Jo Clarke

Marketing and Brand Operations

Marketing leaders like you must do more and more with ever-decreasing resources. You’re tasked with achieving faster time to market, ensuring pitch-perfect brand consistency, and staying abreast of quickly shifting consumer norms and expectations — all while launching compelling campaigns to dri…

Over the last year, healthcare’s digital landscape was revolutionized. Has your brand kept up?

BrandActive

Blog

The pandemic has accelerated buy-in for digital platforms and technology growth within the healthcare industry more rapidly than any other event in recent memory. The sudden pivot to a remote lifestyle demanded that health systems implement a variety of patient-facing digital touchpoints in a short …

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We are constantly thinking about the world around us.

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