We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Which rebranding launch strategy is best for your brand’s next chapter? 4 core elements to point you in the right direction

Jo Clarke

Blog

It’s true in life, and it’s true when rebranding: you only get one chance to make a first impression. So, if you’re planning to introduce your new brand to the world, you’re probably feeling the pressure to make it count. You know you need to capture the attention of your internal and ext…

Is your brand driving your company forward? How marketing and operations can join forces to spark innovation

Philip Guiliano

Blog

As a marketing executive, you understand your brand’s value proposition and market position better than anyone. And because of that, you have a unique vantage point that can help inform your business’s overarching growth and innovation strategies. Yet you may frequently find yourself in the r…

4 things to consider if your financial service company is rebranding

BrandActive

Blog

“We want to make sure that when we roll out our new brand that it's with the understanding that we're responding to the world in 2021 and into 2022 and not the world that we all lived in, in 2019, because it's very different.” - Sarah Szilagyi, CO-OP Financial Services, SVP, Experience Operation…

Webinar: Why and how financial institutions are rebranding now

BrandActive

Blog

The turbulence of the past year has affected financial consumers’ behavior and attitudes, in both new and positive ways. Some banks are accelerating digital transformation, others are rethinking retail banking all together, and many are considering M&A activity and new partnerships. These fact…

How do you rebrand all your branded assets? Here are 4 unique examples to inspire you

Robert Sokoloff

Rolling out your rebrand

Your branded assets are the physical representation of your brand in the market. And you have probably devoted significant time and energy to make sure your brand is consistently applied to assets like signage, printed materials, products and packaging, and digital spaces. But if a distinctive, l…

Rebranding from a position of strength: How to use your brand’s high value to propel your rebrand forward

Philip Guiliano, Jo Clarke

Rebrand Implementation Strategy

For many companies, market capitalization and market value are at all-time highs. Therefore, it’s likely your brand value and equity have soared as well. Still, even if your brand has never been stronger, there may be strategic reasons to include a rebrand on your company’s roadmap. You may be r…

Rebranding after a reputational crisis: expert advice on how to get it right

Philip Guiliano

Blog

Every crisis has the potential to transform an organization. But when it comes to a reputational crisis, transformation in the form of a rebrand may be the only way to achieve that other, more important transformation: a renewal of consumer trust and a repaired reputation. Rebrands resulting from…

Thinking of rebranding? What you do next is critical

Eniana Vrenozaj

Rebrand Implementation Strategy

If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…

Adopt centralized operations to drive marketing effectiveness

BrandActive

In the news

This article first appeared on the HITMC website. The need to centralize more marketing functions is a hot topic these days, and for good reasons. Healthcare marketers see more centralization at the corporate level as a way to improve the patient experience, reduce costs, and increase speed to ma…

To optimize your brand for success, evaluate your marketing processes

BrandActive

Marketing and Brand Operations

As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…

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We are constantly thinking about the world around us.

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