We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Webinar: Why and how financial institutions are rebranding now

BrandActive

Blog

The turbulence of the past year has affected financial consumers’ behavior and attitudes, in both new and positive ways. Some banks are accelerating digital transformation, others are rethinking retail banking all together, and many are considering M&A activity and new partnerships. These fact…

How do you rebrand all your branded assets? Here are 4 unique examples to inspire you

Robert Sokoloff

Rolling out your rebrand

Your branded assets are the physical representation of your brand in the market. And you have probably devoted significant time and energy to make sure your brand is consistently applied to assets like signage, printed materials, products and packaging, and digital spaces. But if a distinctive, l…

Rebranding from a position of strength: How to use your brand’s high value to propel your rebrand forward

Philip Guiliano, Jo Clarke

Rebrand Implementation Strategy

For many companies, market capitalization and market value are at all-time highs. Therefore, it’s likely your brand value and equity have soared as well. Still, even if your brand has never been stronger, there may be strategic reasons to include a rebrand on your company’s roadmap. You may be r…

Rebranding after a reputational crisis: expert advice on how to get it right

Philip Guiliano

Blog

Every crisis has the potential to transform an organization. But when it comes to a reputational crisis, transformation in the form of a rebrand may be the only way to achieve that other, more important transformation: a renewal of consumer trust and a repaired reputation. Rebrands resulting from…

Thinking of rebranding? What you do next is critical

Eniana Vrenozaj

Rebrand Implementation Strategy

If you’re considering a rebrand, you already know you’re on the brink of making a momentous business decision — one that could positively impact your organization for years to come. After all, a well-planned rebrand might allow you to better position your company, maximize your brand impact an…

Adopt centralized operations to drive marketing effectiveness

BrandActive

In the news

This article first appeared on the HITMC website. The need to centralize more marketing functions is a hot topic these days, and for good reasons. Healthcare marketers see more centralization at the corporate level as a way to improve the patient experience, reduce costs, and increase speed to ma…

To optimize your brand for success, evaluate your marketing processes

BrandActive

Marketing and Brand Operations

As a marketing leader, one of your top priorities is advancing your organization’s brand in the market. Day to day, you focus on shaping big-picture strategy and the campaigns that flow from it—which doesn’t leave a whole lot of time for digging into the details of your marketing operations. S…

Audacy launches new brand

BrandActive

In the news

Congratulations to Audacy (formerly Entercom) on the launch of their rebrand! Formerly known as Entercom, newly named Audacy is leading multi-platform audio and content and entertainment company. The new brand communicates their important role: Audacy is the audio home for diverse, mass, and niche c…

Brand effectiveness at energy companies: The state of play in 2021

BrandActive

Blog

Last week, the collective brainpower from the panel during CHARGE Energy Branding’s North America week could have lit up some utility customer’s houses –if not their entire block– during the session “Rethink energy brands to supercharge growth.” These leaders discussed what constitutes a…

Why a sustainable rebrand is a smart rebrand

BrandActive

Sustainable rebranding

In recent years, sustainability has become a hot buzzword — reflecting the heightened concern that many have about the future of our planet. It’s likely that you or people you know are trying to reduce the heavy footprint of our industrialized society by recycling paper and plastic, choosing eco…

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We are constantly thinking about the world around us.

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