We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

5 marketing trends that should inform your rebranding strategy in 2022 and beyond

Philip Guiliano

Rebrand Implementation Strategy Successful rebrand examples and trends

Rebranding activity is at an all-time high. And that means if you’re planning to roll out a rebrand in 2022, you’ll need to act quickly. Your competitors are all having the same conversations. But the truth is, you can’t afford to simply move fast. You also need to move smart. The stakes ar…

How to equip and train your partners to roll out your rebrand across third-party channels

Vladimir Kacar

Rebrand Implementation Strategy Successful rebrand examples and trends

Rebranding requires thorough planning and keen attention to detail. And even with ample resources and a thoughtfully developed implementation plan, it can be surprisingly challenging to achieve and maintain brand consistency across all touchpoints, locations, and work units. That’s especially…

AccentCare launches new brand

BrandActive

In the news

Congratulations to AccentCare on their new brand launch! By uniting their brand under one name and vision, they are empowered in their pursuit to reimagine and build a care support system that works better for those who need them most. The new look represents the coming together of multiple offering…

Ready, set, rebrand: 3 steps to prepare your organization for transformation

BrandActive

C-suite support Employee concerns about brand change Rebrand Implementation Strategy Standardizing marketing processes

When your organization’s next chapter calls for a rebrand, it’s natural to start asking tactical questions. How do we build a realistic budget? What’s the best way to inventory all our branded assets? How soon do we want to launch? And how long will it take to implement our rebrand from start …

Want your rebrand to live happily ever after? Marry design to implementation from day one

Vivien Lin

Brand inconsistency Converting a wide variety of assets Importance of brand implementation Rebrand Implementation Strategy

Rebranding isn’t something for your Marketing team to do over a few weeks before the end of the year. It requires both high-level planning and tactical attention to detail. However, introducing a new brand to the world can be a lot of fun. After all, rebranding provides a rare opportunity to creat…

BrandActive’s holiday break reading list for Marketers

BrandActive

Successful rebrand examples and trends

There are many reasons to be excited about the upcoming winter holiday break. And if you’re like us, then one of those reasons is the idea of cozying up by a roaring fire with a steaming hot beverage and a good book. If you’re like us, you might also be multitaskers who want to channel your love…

The top 10 questions to ask (and answer) before implementing your rebrand

Philip Guiliano, Vladimir Kacar

Budgeting and financing Employee concerns about brand change Impending rebrand

Rebranding is a massive undertaking that has the potential to transform your organization for years to come. To pull it off without a hitch, you’ll need to invest significant amounts of time, energy, and money, likely over a period of years. That means it’s crucial to ask the right questions at…

4 emerging trends that will impact your marketing and brand operations in 2022

BrandActive

Marketing and Brand Operations Standardizing marketing processes Utilize data

If you’re like most organizations, the past 18 months were likely a catalyst for you to embrace new ways of reaching your audience. And you had to do it fast. Since the traditional methods of connecting with your prospects and consumers have changed, you may have adopted a host of new digital solu…

Eliminate the guesswork: how to roll out a data-driven rebrand

Eli Greenspan

Rationalizing branded assets Rebrand Implementation Strategy Utilize data

If you’ve recently made the pivotal decision to rebrand, you’ve probably amassed ample data to inform your strategy. You’ve conducted extensive market research and taken a discerning look at emerging consumer norms and expectations. And you’ve used what you’ve learned to create the visual …

5 questions your CFO will ask before approving your rebranding implementation budget

Vladimir Kacar, Eli Greenspan

Budgeting and financing C-suite support Rebrand Implementation Strategy Rebranding implementation budgets

Securing adequate funding for your rebrand can be one of the most intimidating parts of the planning process. After all, you’re competing for finite organizational resources and it’s your CFO’s job to look holistically at those resources to ensure dollars are spent in the best ways possible. T…

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We are constantly thinking about the world around us.

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