We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How to jumpstart your stalled rebrand and take it across the finish line

Vladimir Kacar, Eniana Vrenozaj

Rolling out your rebrand

Rebranding is not for the faint of heart. It requires copious amounts of time, significant financial investment, and careful planning to ensure a successful outcome. But if you’ve never gone through the process before, the biggest challenge is simply the fact that you don’t know what you don’t…

These 3 brands stuck the landing on their rebranding rollout. (Here’s how you can too)

Vladimir Kacar, Jo Clarke, Eli Greenspan

Rolling out your rebrand

If you’ve made the pivotal decision to rebrand, you’ve likely spent months — perhaps even years — developing the strategy, conducting market research, and gaining buy-in from your leadership team. And you’ve probably engaged a branding agency to help you design a compelling visual identity…

Now is the time to re-evaluate your marketing function

BrandActive

Marketing and Brand Operations

This podcast was featured on the ReviveHealth website. Listen in to a conversation between Philip Guiliano, Partner, BrandActive and Chris Bevolo, Chief Brand Officer, ReviveHealth, as they discuss how to evaluate your marketing function to ensure it is operating as efficiently as possible, and h…

BrandActive’s summer reading: our favorite marketing and brand publications

BrandActive

Blog

Have a little extra time on your hands this month and want to invest it wisely in worthwhile summer reading? We have some ideas for you! In this article, we share some of the online sources we read to stay up on best practices in branding, rebranding, and marketing. Marketing and brand editoria…

Prepare for a potential economic boom by shoring up your marketing and brand operations

Philip Guiliano

Marketing and Brand Operations

Are the Roaring Twenties making a comeback? Leading economists project that U.S. GDP is poised to expand by a whopping 10% in the second quarter of 2021 alone and top 6.6% overall by year-end. And the boom shouldn’t fizzle out anytime soon. Projections show strong growth well into 2022 and even 20…

The new CMO mandate: optimize your marketing operations to fortify your brand strategy

Philip Guiliano, Jo Clarke

Marketing and Brand Operations

Marketing leaders like you must do more and more with ever-decreasing resources. You’re tasked with achieving faster time to market, ensuring pitch-perfect brand consistency, and staying abreast of quickly shifting consumer norms and expectations — all while launching compelling campaigns to dri…

Over the last year, healthcare’s digital landscape was revolutionized. Has your brand kept up?

BrandActive

Blog

The pandemic has accelerated buy-in for digital platforms and technology growth within the healthcare industry more rapidly than any other event in recent memory. The sudden pivot to a remote lifestyle demanded that health systems implement a variety of patient-facing digital touchpoints in a short …

Which rebranding launch strategy is best for your brand’s next chapter? 4 core elements to point you in the right direction

Ian Kaplan, Jo Clarke

Blog

It’s true in life, and it’s true when rebranding: you only get one chance to make a first impression. So, if you’re planning to introduce your new brand to the world, you’re probably feeling the pressure to make it count. You know you need to capture the attention of your internal and ext…

Is your brand driving your company forward? How marketing and operations can join forces to spark innovation

Philip Guiliano

Blog

As a marketing executive, you understand your brand’s value proposition and market position better than anyone. And because of that, you have a unique vantage point that can help inform your business’s overarching growth and innovation strategies. Yet you may frequently find yourself in the r…

4 things to consider if your financial service company is rebranding

Ian Kaplan

Blog

“We want to make sure that when we roll out our new brand that it's with the understanding that we're responding to the world in 2021 and into 2022 and not the world that we all lived in, in 2019, because it's very different.” - Sarah Szilagyi, CO-OP Financial Services, SVP, Experience Operation…

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We are constantly thinking about the world around us.

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