
As hybrid work becomes the norm, it’s time to strengthen your brand and marketing operations
Thursday, May 26, 2022 | Leigh Furlong
Brand and Marketing Operations
After two years of working remotely, you might be noticing that something is amiss in your brand and marketing operations. Perhaps your most talented employees are starting to consistently make mistakes. Maybe your time to market is getting longer and you’re not sure why. Or it could be that team…
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VNSNY rebrands as VNS Health
Tuesday, May 24, 2022 | BrandActive
In The News
Congratulations to the Visiting Nurse Services of New York (VNSNY) on rebranding as VNS Health! As of May 18th, all parts of the organization, including VNSNY Home Care, Hospice and Palliative Care, Behavioral Health, and others, are now united under the name VNS Health, operating as one organiza…
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How to rebrand an energy company: 2 case studies to guide you
Wednesday, May 18, 2022 | Patrick Heath
Brand ConsistencyEnergy Industry Brand ImplementationRebrand Implementation StrategyRebranding ImplementationSignage Implementation
Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…
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Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies
Thursday, May 5, 2022 | Eniana Vrenozaj, Eli Greenspan
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation Budgets
If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…
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Rebrand your branded assets like a pro: 5 expert insights to guide you
Thursday, April 28, 2022 | Vivien Lin
Brand ConsistencyBrand Implementation Technology & ToolsRebrand Implementation StrategyRebranding ImplementationRolling Out Your RebrandSignage Implementation
Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…
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Talk the walk: 5 assets to consider when crafting your sustainability messaging during a rebrand
Friday, April 22, 2022 | BrandActive
Sustainable Rebranding
Every year, Earth Day serves as a reminder of our responsibility to our planet—and never have we needed the reminder more urgently than now. The last few years have accelerated the transformation of countless businesses across many industries. Companies have streamlined operations, rethought th…
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Trinity Health Michigan unites under one brand
Wednesday, April 13, 2022 | BrandActive
In The News
Congratulations to Trinity Health on unifying their Michigan hospitals and care sites under the shared identity of Trinity Health Michigan! Two hospitals have already adopted Trinity’s brand identity, and the rest will rebrand in phases over the next eight months and through 2023. The local car…
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Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel
Wednesday, April 13, 2022 | Vladimir Kacar
Brand ConsistencyCorporate Rebrand ImplementationRebrand Implementation StrategyRebranding ImplementationRolling Out Your Rebrand
Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…
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Dartmouth Health launches new brand
Tuesday, April 12, 2022 | BrandActive
In The News
Congratulations to Dartmouth Health, formerly known as Dartmouth-Hitchcock Health, on its new brand identity! The new name and brand celebrate the high-quality health care Dartmouth Health provides, which is bolstered by world-class teaching and research that make this academic health system one …
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Culture matters: 3 organizational factors that will impact your rebrand implementation
Friday, April 8, 2022 | Eli Greenspan
Corporate Rebrand ImplementationRebrand Implementation StrategyRebranding Implementation
As a marketing leader, you are the chief steward and champion of your organization’s brand. You understand its value, promise, and purpose more than anyone. And if you’ve recently made the decision to rebrand, you’ve done so because you believe it’s the best way to propel your organization f…
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