We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Don’t embark on a rebrand until you ask 5 expert-level questions

Philip Guiliano

Brand and Marketing Operations Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets

Changing your brand is a strategic decision to advance your organization’s goals and objectives. As such, the implementation choices you make must align with the overarching business strategy you need to achieve. But marketing leaders often forge ahead with their rebranding plans without consid…

Make wayfinding a priority when rebranding your healthcare organization

Jo Clarke, Vivien Lin

Brand Consistency Healthcare Providers and Insurance Brand Implementation Rebranding Implementation Signage Implementation

If you’re a marketing leader at a healthcare organization, it’s important to remember this fundamental reality: Your primary audience will almost always encounter your brand from a place of vulnerability when they come to your facilities. This is true whether they’re experiencing a medical …

Ask The Experts: How to protect the integrity of your new brand, now and into the future

Philip Guiliano

Brand Consistency Brand Implementation Technology & Tools Rolling Out Your Rebrand

Too frequently, rebrands are viewed as a one-and-done deal: the need for a new brand emerges, the new brand is developed and implemented, and everyone lives in branded bliss forever after. Nothing could be further from the truth. A brand is a living organism that grows from the minute it is broug…

4 ways an implementation partner can influence your rebrand’s success

Ian Kaplan

Rebrand Implementation Strategy Rebranding Implementation Rebranding Implementation Budgets Rolling Out Your Rebrand

Rebranding is an all-eyes-on-marketing undertaking. And as a marketing leader, of course you want to put together a perfect implementation plan that considers every little detail. But how will you know if your rebrand strategy has, indeed, taken all the necessary considerations into account? Does…

6 steps to implement your rebrand on social media without alienating your audience

Leigh Furlong

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand on social media comes with enormous pressure to get it right. That’s especially true for well-known brands with large numbers of loyal followers. In the highly reactive, comment-first-think-later world of social media, a poorly planned implementation can result in negative…

BrandActive’s summer podcast playlist for marketers and brand execs

Tatum Shiff

Brand Trends and Predictions

Summer is here and we couldn’t be happier. With warm temperatures, blue skies, and sunny days, it’s the perfect weather to go for nature walks, relax on beaches, or take some long summer drives. For a lot of us at BrandActive, this means having the time to get started or catch up on the latest m…

How 3 brands translated their new logos from the screen to real life

Vivien Lin, Bill Chafe

Brand Consistency Corporate Rebrand Implementation Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Reimagining your organization’s logo can be one of the most enjoyable and rewarding parts of rebranding. It’s your chance to get creative and think through how to visually express the nuances of your new brand identity. But to arrive at a logo that will truly represent your brand, there are l…

Closing the book on your rebrand? 3 steps to ensure a happy ending to your story

Kavya Paul

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rolling out a rebrand can take years. And after investing so much time and energy into the implementation process, it’s natural to wonder, “Are we done yet?” You and your implementation team are understandably eager to turn the page on your rebrand and move on to your next endeavor. But don…

How to wrangle a giant: 5 things to keep in mind when approaching a challenging rebrand

BrandActive

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Rebrands have never been uncommon, but the last few years have seen many major companies unveil new brands for several good reasons. The M&A market has seen unprecedented levels of activity, and every merger, acquisition and divestiture represents a need to redevelop—or create new—brand iden…

Firestone Building Products unveils new brand identity

BrandActive

In The News

Congratulations to Firestone Building Products on joining the Building Envelope division of Holcim and launching their new portfolio brand identity, Elevate! Joining Holcim will unite a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential custo…

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We are constantly thinking about the world around us.

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