We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

5 ways to get your rebranding strategy right to ensure the success of your brand rollout

Saturday, October 12, 2019 | Philip Guiliano

Rebrand Implementation Strategy Rolling Out Your Rebrand

First the bad news: When you become responsible for rebranding strategy, you will have your work cut out for you. It can be complicated, time-consuming, expensive, and labor intensive. Now the good news: With some forethought and planning, it’s possible to rebrand smartly, in a way that minimiz…

4 healthcare marketing best practices from top CMOs

Thursday, October 10, 2019 | Philip Guiliano

Healthcare Providers and Insurance Brand Implementation Marketer's Brand Implementation FAQs

Sometimes, work really is its own reward. I had the privilege of organizing and moderating a panel of healthcare CMOs at the recent Society for Health Care Strategy & Market Development (SHSMD) conference, and the entire experience—from panel preparation to on-stage delivery—was a joy. …

Building the right rebrand execution team: a holistic approach

Monday, October 7, 2019 | Vladimir Kacar

Corporate Rebrand Implementation Marketer's Brand Implementation FAQs

Orchestrating a rebrand for a large corporation requires the involvement of a broad team of internal and external partners. That’s why creating the right team for a rebrand is so critical for its success. But most executive marketing leaders tasked with putting together a rebrand plan — and a te…

7 things marketers forget when rebranding

Wednesday, September 25, 2019 | BrandActive

In The News

This article first appeared on the HITMC website - If you been through rebranding at a healthcare organization, you know that it often starts as a high-adrenaline sprint, especially during the initial stages when the focus is on developing a new brand strategy, identity, and messaging. But once th…

Why your technology rebrand due to M&A is larger than anticipated

Wednesday, September 25, 2019 | BrandActive

M&A / Divestiture Brand Changes Technology Industry Brand Implementation

You get a call from the CEO: “Hey, we just acquired Company XYZ for $2.1 billion. What is Marketing’s plan?” At technology companies, this scenario has become increasingly common. And if you have been keeping up with the state of the technology landscape, you are well aware that M&A activi…

Sustainable rebranding of products and packaging

Monday, September 16, 2019 | BrandActive

Rebranding Implementation Sustainable Rebranding

Products and packaging are one of the most visible branded components. Fortunately, this area also represents one of the biggest opportunities to incorporate sustainable measures. If you are undergoing a merger as part of your company’s rebrand, you’re almost certainly considering your packaging…

5 tips to get the full ROI from your energy company’s rebrand

Monday, September 9, 2019 | Philip Guiliano

Corporate Rebrand Implementation Energy Industry Brand Implementation Rebranding Implementation

Regardless of what prompts your energy company to rebrand, one thing is certain: doing so will be both complicated and costly. Key stakeholders at your company (and the market) will watch closely to see if the rebrand is carried out on budget and on time. Chances are, they will also be looking for e…

A roadmap for rebranding an energy company

Thursday, September 5, 2019 | BrandActive

Energy Industry Brand Implementation Rolling Out Your Rebrand

Energy companies today contend with a fast-changing business environment, including a rise in M&A and corporate repositioning initiatives. As they seek scale, diversification, and closer connections with customers, rebranding is often a lynchpin of their strategy. That’s why energy executives,…

Unwrapping success: top tips for rebranding your products and packaging

Tuesday, September 3, 2019 | Laura Hughes

Corporate Rebrand Implementation

It’s easy to see the importance of expertly branding products and their surrounding packaging to any brand’s success. In fact, your products and packaging may be the single most impactful brand touchpoint in your arsenal. They deliver lasting and meaningful impressions. So, it makes sense that d…

Why a sustainable rebrand is a smart rebrand

Monday, August 26, 2019 | BrandActive

Marketer's Brand Implementation FAQs Sustainable Rebranding

In recent years, sustainability has become a hot buzzword — reflecting the heightened concern that many have about the future of our planet. It’s likely that you or people you know are trying to reduce the heavy footprint of our industrialized society by recycling paper and plastic, choosing eco…

Pages: First Page1234567891011121314151617181920Last Page

We are constantly thinking about the world around us.

Filter By Type

Filter By Topic

Filter By Author

Filter By Year