We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

How to rebrand an energy company: 2 case studies to guide you

Wednesday, May 18, 2022 | Patrick Heath

Brand Consistency Energy Industry Brand Implementation Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…

Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies

Thursday, May 5, 2022 | Eniana Vrenozaj, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…

Rebrand your branded assets like a pro: 5 expert insights to guide you

Thursday, April 28, 2022 | Vivien Lin

Brand Consistency Brand Implementation Technology & Tools Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…

Talk the walk: 5 assets to consider when crafting your sustainability messaging during a rebrand

Friday, April 22, 2022 | BrandActive

Sustainable Rebranding

Every year, Earth Day serves as a reminder of our responsibility to our planet—and never have we needed the reminder more urgently than now. The last few years have accelerated the transformation of countless businesses across many industries. Companies have streamlined operations, rethought th…

Trinity Health Michigan unites under one brand

Wednesday, April 13, 2022 | BrandActive

In The News

Congratulations to Trinity Health on unifying their Michigan hospitals and care sites under the shared identity of Trinity Health Michigan! Two hospitals have already adopted Trinity’s brand identity, and the rest will rebrand in phases over the next eight months and through 2023. The local car…

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel

Wednesday, April 13, 2022 | Vladimir Kacar

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…

Dartmouth Health launches new brand

Tuesday, April 12, 2022 | BrandActive

In The News

Congratulations to Dartmouth Health, formerly known as Dartmouth-Hitchcock Health, on its new brand identity! The new name and brand celebrate the high-quality health care Dartmouth Health provides, which is bolstered by world-class teaching and research that make this academic health system one …

Culture matters: 3 organizational factors that will impact your rebrand implementation

Friday, April 8, 2022 | Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

As a marketing leader, you are the chief steward and champion of your organization’s brand. You understand its value, promise, and purpose more than anyone. And if you’ve recently made the decision to rebrand, you’ve done so because you believe it’s the best way to propel your organization f…

Your rebrand is approved — now what? Moving beyond phase 1 of implementation

Thursday, March 24, 2022 | Eniana Vrenozaj

Brand Implementation Technology & Tools Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Obtaining high-level approval for your rebrand is a significant hurdle to clear. And if you’ve recently received the green light to proceed, you’ve laid a lot of important groundwork to get here. The creative process for your new brand is well underway. You’ve evaluated the scope of the end…

How to achieve a pitch-perfect rebrand in the digital media sector

Friday, March 18, 2022 | Kavya Paul, Ade Ajibola

Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Technology Industry Brand Implementation

Rebranding a digital media company is like running a relay race; it’s all about speed to market. In this fast-paced industry, decisions are made in rapid-fire succession. Executives meet frequently to stay on top of every detail. And they provide their teams with specific guidance so everyone unde…

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We are constantly thinking about the world around us.

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