How to build brand consistency in turbulent times — and earn your customers’ trust in the process
Monday, July 27, 2020 | Philip Guiliano
Brand Consistency
Brands are built on trust. They build that trust by making brand promises and delivering on them, time and again. And the consistency and quality with which a brand presents itself to the world — or the degree to which all touchpoints are reliably on-brand — is the first touchpoint for setting c…
Read more
How to plan a digital rebrand without sacrificing hard-earned brand awareness
Monday, July 20, 2020 | Leigh Furlong
Brand Implementation Technology & Tools
Modern brands are increasingly digital, regardless of industry. It’s likely that website and digital marketing channels form the foundation of your marketing and business development efforts. So if you are considering a rebrand, you must pay special attention to the digital elements of your brand …
Read more
Refreshing or repositioning your brand? Here’s what you need to consider
Tuesday, July 14, 2020 | Patrick Heath
Brand ConsistencyRebrand Implementation Strategy
When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…
Read more
Why your healthcare company must embrace brand operations
Tuesday, June 30, 2020 | Philip Guiliano
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…
Read more
Avoid overspending and gain flexibility with rebrand implementation scenario planning
Monday, June 22, 2020 | Kavya Paul
Rebrand Implementation StrategyRolling Out Your Rebrand
When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …
Read more
Garnet Health launches new brand
Thursday, June 18, 2020 | BrandActive
Healthcare Providers and Insurance Brand ImplementationIn The News
Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families.
…
Read more
How Marketing can help healthcare systems regain their financial footing
Tuesday, June 16, 2020 | BrandActive
Brand and Marketing OperationsHealthcare Providers and Insurance Brand Implementation
How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…
Read more
How to preserve marketing dollars and drive ROI in a downturn
Monday, June 15, 2020 | Philip Guiliano
Marketer's Brand Implementation FAQs
Today’s marketers are on a perpetual quest to “do more with less.” It’s such a common refrain that it borders on the cliché. Yet it’s true. That’s the case even in the best of times, when the economy is soaring and business is running smoothly. In stressful market conditions, however, b…
Read more
Webinar: Marketers & communicators lead the way to growth
Friday, June 12, 2020 | BrandActive
Brand and Marketing OperationsMarketer's Brand Implementation FAQs
Nationwide, healthcare leaders are rising to the challenges of COVID-19 and looking ahead to a post-pandemic future. Now more than ever, marketing and communication executives are critical in redefining and communicating that future. Key takeaways from this webinar, a partnership between BrandAct…
Read more
How to lay the groundwork now for your next M&A-driven rebrand — and improve your ROI in the process
Sunday, June 7, 2020 | BrandActive
Brand and Marketing OperationsM&A / Divestiture Brand ChangesRebrand Implementation Strategy
If your organization is actively acquisitive — or if you plan to pursue an acquisition in the not-too-distant future — then the time to start preparing for an M&A-driven rebrand is now. Of course, you can’t yet run detailed rebranding scenarios. Those specifics haven’t yet materialized. …
Read more
