Building a best-in-class brand management system
Monday, May 6, 2019 | Nicole Kemp, Ed Burn
Branded Asset ChangeRebranding Tools and Technology
If your brand has been through a major transition, there are some common pitfalls that may be familiar: The one-off brochure that doesn’t use approved photos and copy. Product-specific websites that don’t align with the master brand. Embroidered polo shirts that don’t match the logo’s Panton…
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Cost-effective strategies for high-impact branded environments
Monday, April 22, 2019 | Robert Sokoloff
Branded Asset ChangeSignage Rebranding
We live in a world where consumers have increasingly deep and complex relationships with the brands they favor. Marketers understand that branding is no longer confined to business cards, billboards and websites; it’s an all-encompassing experience that creates more profound connections between cu…
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4 strategies for navigating a divestiture: a marketers rebrand implementation playbook
Wednesday, April 17, 2019 | BrandActive
Corporate Rebranding ImplementationDivestiture
From mega-companies to the middle market, businesses seem to be taking to heart what Bain & Company reported in 2017: Companies that engage in focused divestment outperform inactive companies by 15% in total shareholder return.
In every industry, marketing executives are facing the need to re…
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How to maximize ROI when rebranding due to business divestiture
Monday, April 8, 2019 | James Burn
Corporate Rebranding ImplementationDivestitureM&A Brand Change
If your company is planning a divestiture soon, you’re in good company. According to a 2018 Deloitte survey of 1,000 corporate executives, a notable 70% indicated an intent to carve off part of their business in response to market conditions or financial needs.
When a divestiture happens ther…
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4 ways to stay ahead of the rebrand curve in a merger or acquisition
Friday, April 5, 2019 | Andy Pollock
DivestitureM&A Brand ChangeRebrand Implementation Strategy
If your organization is part of a merger or acquisition, business leaders around you are caught up in the resulting swirl of activity. As other business units and functions are starting to think about how to bring the two companies together, marketing executives should be, as well. Early on is the …
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How prototyping saves time and expense in a rebranded signage program
Monday, March 25, 2019 | Jeremy Stilwell
Branded Asset ChangeSignage Rebranding
Most of us have difficulty looking at a layout or technical drawing and imagining how it will translate to a 3D object. There’s an inherent disconnect among what we see, what we expect, and what we get as a finished product. And that has the potential to lead to disappointment and conflict among d…
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How marketing leaders can engage during M&A integration
Wednesday, March 13, 2019 | Vladimir Kacar
DivestitureM&A Brand ChangeRebrand Implementation Strategy
Whenever a corporate merger or acquisition unfolds, most organizations are focused on performing due diligence leading up to the deal, and then on integrating operational functions moving forward. In the push to unify human resources, integrate IT systems, and consolidate real estate, among other ke…
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The importance of governance in healthcare marketing
Tuesday, March 5, 2019 | Andy Pollock
Healthcare Rebrand Implementation
I recently returned from the 2019 Joe Public Retreat, hosted by ReviveHealth in Charleston, South Carolina and WOW – what a great event it was! Having attended this event multiple times over the last few years, it is very clear to me that something special is developing here. This conference b…
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Ensure your rebranded products move smoothly around the globe
Monday, March 4, 2019 | laura-hughes: Laura Hughes
Advice to Marketing ExecutivesLogistics of Rebranding Implementation
In the midst of a rebrand, you may be focused on the functional and aesthetic aspects of your product packaging and labeling. Here’s a detail you simply cannot overlook: Ensuring that your shipping boxes are properly marked according to customs regulations. Seemingly benign errors in labeling and …
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Ensuring the long-term success of a rebrand
Tuesday, February 19, 2019 | Eniana Vrenozaj
Corporate Rebranding ImplementationMinimize Rebrand Risk
As your marketing team is shepherding the rollout of a rebrand, the process may feel like it will never end.
It shouldn’t.
Which is not to say that individual projects, like updating fleet vehicles with the new branding or printing updated business cards for everyone in the organization, don…
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