We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

3 ways to save money during a brand implementation

Tuesday, June 24, 2014 | Philip Guiliano

Financial Management of Rebranding Rebrand Implementation Strategy Rebranding Implementation Budgets

Our clients rely on us to guide them through a complex process that touches each and every aspect of their organization. The company-wide implementation of a new brand identity can have significant organizational, financial, and political ramifications. If you’re in charge of your company’s rebr…

Top 10 most overlooked branded assets in a healthcare rebranding project

Tuesday, June 17, 2014 | Andy Pollock

Branded Asset Change Healthcare Rebrand Implementation

We wrote in a recent blog article on best practices for branded asset management that in our experience, a typical brand transition requires accounting for (and devising a replacement strategy for) hundreds or even thousands of branded assets. (We define branded assets as any physical asset that d…

The vital nature of c-suite support for brand implementation

Tuesday, June 10, 2014 | Philip Guiliano

Advice to Marketing Executives Corporate Rebranding Implementation Rebranding Implementation

As a brand implementation company hired by corporations to roll out a new brand identity across hundreds or thousands of branded assets, we can’t emphasize enough the importance of executive level support to establish buy-in among employees. In the most successful projects we’ve managed in the l…

Best practices for the decentralization of brand implementation tasks

Tuesday, June 3, 2014 | Philip Guiliano

Corporate Rebranding Implementation Rebranding Rollout Plan

You’re in the home stretch of a company-wide rebranding effort, and all is on track for a successful launch. Many weeks or months ago, you won support for your rebranding strategy. Your creative agency developed your new brand identity and brand compliance guidelines that now guide your marketing …

Maximize brand impact with a savvy replacement strategy for new branded assets

Tuesday, April 22, 2014 | Philip Guiliano

Branded Asset Change Rebranding Rollout Plan

Our most recent blog articles have focused on best practices for managing a regional or global brand implementation project from start to finish. We began with tips for gaining executive buy-in for your rebrand strategy, then discussed how to develop a solid implementation strategy and how to accura…

How to define and plan the launch for your new brand

Tuesday, April 15, 2014 | Philip Guiliano

Corporate Rebranding Implementation Rebrand Implementation Strategy

In our last blog post we discussed the importance of a solid brand implementation strategy for the successful rollout of updated branded assets across your organization. We listed a few of the questions you’ll ask yourself as you begin to develop your strategy. For example, what dedicated resource…

Best practices for managing and accounting for brand assets during a rebrand

Tuesday, April 1, 2014 | Philip Guiliano

Branded Asset Change Rebranding Implementation Budgets

Welcome to the third article in our blog series about considerations and criteria for implementing a successful corporate rebrand project. Last week we talked about the need to present high level cost estimates and timeline scenarios to your organization’s executives while presenting your rebrandi…

Why today’s marcom pros are claiming a more prominent seat at the boardroom table

Tuesday, March 18, 2014 | Philip Guiliano

Advice to Marketing Executives M&A Brand Change

As marketplace competition soars for mindshare, customer loyalty, and brand equity, today’s corporate marketing & communications (‘Marcom’) pros are being granted a more prominent role in C-level boardroom decision making. Tasked with achieving above-market growth, and acknowledging how mu…

BrandActive creates brand implementation plan for the new face of healthcare in Pittsburgh

Tuesday, December 31, 2013 | Philip Guiliano

Healthcare Rebrand Implementation Rebranding Rollout Plan

Brand implementation experts, BrandActive, creates brand transition strategy for one of Pennsylvania's largest healthcare providers BrandActive (http://www.brandactive.wpengine.com), the only company in North America that focuses exclusively on brand implementation and the mechanics of brand chan…

The importance of signage systems

Wednesday, April 10, 2013 | Philip Guiliano

Corporate Rebranding Implementation Rebranding Implementation Signage Rebranding

On the surface, signage systems may not seem like the most important priority when making a brand change. First and foremost, you want to make sure that the quality of your brand is maintained and improved by whatever changes you are making. However, a coherent and effective signage system can act a…

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