Why optimized brand and marketing operations are more vital than ever for healthcare systems
Monday, August 3, 2020 | Andy Pollock
Brand and Marketing Operations
“The team has produced so much work in the last four months—that’s a couple of years’ worth of campaigns and efforts that got processed in four months.” This perspective was provided by Providence’s SVP and CMO Jigar Shah during a recent Modern Healthcare webinar and it really tells t…
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Webinar: How marketing and brand can drive the trajectory of health systems post-COVID
Monday, August 3, 2020 | BrandActive
Advice to Marketing ExecutivesBrand and Marketing Operations
During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthc…
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How to build brand consistency in turbulent times — and earn your customers’ trust in the process
Monday, July 27, 2020 | Philip Guiliano
Brand ConsistencyBranded Asset Change
Brands are built on trust. They build that trust by making brand promises and delivering on them, time and again. And the consistency and quality with which a brand presents itself to the world — or the degree to which all touchpoints are reliably on-brand — is the first touchpoint for setting c…
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How to plan a digital rebrand without sacrificing hard-earned brand awareness
Monday, July 20, 2020 | Marie Greatrix, Ksenija Stupar, Leigh Furlong
Branded Asset ChangeRebranding Tools and Technology
Modern brands are increasingly digital, regardless of industry. It’s likely that website and digital marketing channels form the foundation of your marketing and business development efforts. So if you are considering a rebrand, you must pay special attention to the digital elements of your brand …
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Refreshing or repositioning your brand? Here’s what you need to consider
Tuesday, July 14, 2020 | Patrick Heath
Repositioning
When you’re entering a new market, or simply refreshing some of your visual or verbal identities, brand change doesn’t necessarily mean a full-on rebrand. However, when it comes to the effort required, the two likely aren’t as different as you might think. You see, many marketing leaders ma…
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Why your healthcare company must embrace brand operations
Tuesday, June 30, 2020 | Philip Guiliano, Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
Today’s healthcare marketers are under increasing pressure to squeeze more and more value from their existing activities. With lean budgets and a laundry list of competing objectives, your team may struggle to keep its head above tactical waters, let alone increase your ROI. But there is somethi…
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Avoid overspending and gain flexibility with rebrand implementation scenario planning
Monday, June 22, 2020 | Kavya Paul
Rebrand Implementation StrategyRebranding Rollout Plan
When organizations decide to rebrand, they usually start by focusing exclusively on brand strategy, logo designs, and color palettes. Often there is little consideration given to how the rebrand will be implemented until this work is complete. At this stage, launch can be just around the corner and …
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Garnet Health launches new brand
Thursday, June 18, 2020 | BrandActive
Healthcare Rebrand ImplementationIn The News
Congratulations to Garnet Health on their new brand launch! Their new brand identity strengthens their core value of patients coming first, communicating quality, leadership and healing. This will bolster their efforts to strive for excellence and go above and beyond for all patients and families.
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How Marketing can help healthcare systems regain their financial footing
Tuesday, June 16, 2020 | Andy Pollock
Brand and Marketing OperationsHealthcare Rebrand Implementation
How can healthcare marketers help their organizations regain their financial footing following the first stage of the pandemic and beyond? A series of insights and novel approaches to this question emerged during a recent hour-long webinar featuring Suzanne Sawyer, SVP and CMO of Johns Hopkins Me…
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How to preserve marketing dollars and drive ROI in a downturn
Monday, June 15, 2020 | Philip Guiliano
Advice to Marketing Executives
Today’s marketers are on a perpetual quest to “do more with less.” It’s such a common refrain that it borders on the cliché. Yet it’s true. That’s the case even in the best of times, when the economy is soaring and business is running smoothly. In stressful market conditions, however, b…
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