We are constantly thinking about the world around us.

Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Do more for less by bridging the gap between Procurement and Marketing

Thursday, October 1, 2020 | Philip Guiliano, Ian Kaplan

Advice to Marketing Executives Procurement

The partnership between Marketing and Strategic Sourcing is fundamentally based on the principle of doing more for less. Not only are most marketers not wired this way operationally—most aren’t armed with all of the ways this can be achieved without sacrificing creativity and market outcomes. Al…

5 insider tips for better healthcare system partnerships

Wednesday, September 30, 2020 | BrandActive

Healthcare Rebrand Implementation M&A Brand Change

What can healthcare system marketers expect in terms of partnerships and M&A during the coming year? It’s a tough question to answer as the industry remains unsettled and the clock is ticking – now a single quarter is all that separates us from 2021. Even in these unpredictable times, the…

Webinar: New rules: Healthcare partnerships and M&A in 2021 and the role marketers should play

Thursday, September 24, 2020 | BrandActive

Advice to Marketing Executives Healthcare Rebrand Implementation

While 2020 is a year of emotional and financial hardship for most healthcare systems, it’s also a year of rapid change, innovation, and new ways of thinking and serving. In a quest to grow, find profitability, and for many, to simply to stay viable – partnerships, JV’s, and M&A will again …

Why your agency may need a left-brained brand implementation partner

Tuesday, September 22, 2020 | Philip Guiliano, Andy Pollock

Advice to Marketing Executives

As an agency leader, you take deep pride in the creative solutions you deliver for your clients. But you know that the ultimate success of any rebranding engagement depends as much on your client’s ability to fully implement your brand strategy and design as it does on the quality of your work. Ho…

How to maximize brand value for your healthcare system as trends show partnerships accelerating

Tuesday, September 22, 2020 | BrandActive

Healthcare Rebrand Implementation M&A Brand Change

Partnerships of all types are increasingly commonplace as healthcare systems look for ways to drive growth and profitability. Key trends point to accelerated partnership activity during pandemic response and beyond. While maintaining financial viability is critical, you must also prioritize th…

How long does it take to rebrand? Planning beyond the design phase

Sunday, September 13, 2020 | Eniana Vrenozaj

Advice to Marketing Executives Rebranding Rollout Plan

In many ways, a rebrand’s success rests on a company’s ability to plan and execute a realistic rebranding timeline. Rebranding is a large and complex project with many internal and external players. If a company doesn’t get the schedule right, the process could spin out of control. From blown …

Overcoming key risks to capture the full value of an M&A-driven energy rebrand

Tuesday, September 8, 2020 | Philip Guiliano, Adrea Fink

Energy Company Rebranding Rebrand Implementation Strategy

If your energy company is headed toward a merger or acquisition, then you know a rebrand is almost certainly on the horizon. Any rebrand represents a major undertaking. But the usual rebranding playbook simply doesn’t account for all the complexities and potential stumbling blocks found in an M&am…

Evolving your brand operations to support your brand architecture

Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp

Brand and Marketing Operations Corporate Rebranding Implementation

When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…

4 ways to find money to fund Marketing during the downturn

Monday, August 24, 2020 | Andy Pollock

In The News

This article first appeared on the HITMC website. It’s said every cloud has a silver lining, and that adage applies to our current difficult circumstances. The persistence of COVID-19 has an upside for healthcare systems: rising reputation scores. Edelman’s Trust Barometer reports that t…

Protect your brand investment with operational brand governance

Friday, August 21, 2020 | Nicole Kemp

Advice to Marketing Executives Brand and Marketing Operations

Your business isn’t just built on the quality of your offerings. It’s also built, in large part, on the strength of your brand. And like any seasoned marketing executive, you know that brand-building isn’t a one-time activity. Your brand is a living, breathing entity — one that you must nurt…

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