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Read the latest brand insights and perspectives from our experts. We dive into topics such as planning for rebranding, how to optimize your brand and marketing operations, building a rebranding budget that works for your organization’s financial needs, and more. Thirsty for even more best practices for brand change? Subscribe to receive our brand insights by email, and you’ll never miss out on the latest thinking.

Evaluating your brand architecture as part of your rebrand? Here’s what to consider

Thursday, June 9, 2022 | Philip Guiliano

Brand and Marketing Operations Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation

If you’re in the early stages of planning a rebrand that will affect multiple sub-brands, you have important strategic decisions to make. Will you rebrand each sub-brand independently? Reorganize them into a smaller number of brand families? Or consolidate everything into one master brand? The …

How long does it take to rebrand? Planning beyond the design phase

Tuesday, May 31, 2022 | Eniana Vrenozaj

Marketer's Brand Implementation FAQs Rolling Out Your Rebrand

In many ways, a rebrand’s success rests on a company’s ability to plan and execute a realistic rebranding timeline. Rebranding is a large and complex project with many internal and external players. If a company doesn’t get the schedule right, the project could spin out of control. From blown …

As hybrid work becomes the norm, it’s time to strengthen your brand and marketing operations

Thursday, May 26, 2022 | Leigh Furlong

Brand and Marketing Operations

After two years of working remotely, you might be noticing that something is amiss in your brand and marketing operations. Perhaps your most talented employees are starting to consistently make mistakes. Maybe your time to market is getting longer and you’re not sure why. Or it could be that team…

VNSNY rebrands as VNS Health

Tuesday, May 24, 2022 | BrandActive

In The News

Congratulations to the Visiting Nurse Services of New York (VNSNY) on rebranding as VNS Health! As of May 18th, all parts of the organization, including VNSNY Home Care, Hospice and Palliative Care, Behavioral Health, and others, are now united under the name VNS Health, operating as one organiza…

How to rebrand an energy company: 2 case studies to guide you

Wednesday, May 18, 2022 | Patrick Heath

Brand Consistency Energy Industry Brand Implementation Rebrand Implementation Strategy Rebranding Implementation Signage Implementation

Rebranding energy companies, whether they are oil and gas (e.g. upstream/midstream/downstream) or utilities, presents a host of legal, regulatory, and logistical challenges to overcome. But in these highly decentralized organizations — where concepts like brand identity are not part of the daily l…

Budgeting for a rebrand? Explore your organization’s OpEx/CapEx policies

Thursday, May 5, 2022 | Eniana Vrenozaj, Eli Greenspan

Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Budgets

If you’ve recently made the decision to rebrand, you know you’ll need to answer two fundamental questions: How much will this project cost? And how long will it take to roll out? But there’s a third question you’ll need to consider in order to build a realistic implementation plan: How wi…

Rebrand your branded assets like a pro: 5 expert insights to guide you

Thursday, April 28, 2022 | Vivien Lin

Brand Consistency Brand Implementation Technology & Tools Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand Signage Implementation

Creating a beautiful visual identity for your new brand is a critical part of your rebranding journey. And to ensure you achieve the impact you desire, you’ve likely engaged an agency to help you choose the colors, shapes, fonts, and other design elements that represent everything your new brand s…

Talk the walk: 5 assets to consider when crafting your sustainability messaging during a rebrand

Friday, April 22, 2022 | BrandActive

Sustainable Rebranding

Every year, Earth Day serves as a reminder of our responsibility to our planet—and never have we needed the reminder more urgently than now. The last few years have accelerated the transformation of countless businesses across many industries. Companies have streamlined operations, rethought th…

Trinity Health Michigan unites under one brand

Wednesday, April 13, 2022 | BrandActive

In The News

Congratulations to Trinity Health on unifying their Michigan hospitals and care sites under the shared identity of Trinity Health Michigan! Two hospitals have already adopted Trinity’s brand identity, and the rest will rebrand in phases over the next eight months and through 2023. The local car…

Don’t let legal gotchas upend your rebrand — 3 key questions to explore with counsel

Wednesday, April 13, 2022 | Vladimir Kacar

Brand Consistency Corporate Rebrand Implementation Rebrand Implementation Strategy Rebranding Implementation Rolling Out Your Rebrand

Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity. No matter your organization’s size, it’s important to work clos…

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We are constantly thinking about the world around us.

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