Do more for less by bridging the gap between Procurement and Marketing
Thursday, October 1, 2020 | Philip Guiliano, Ian Kaplan
Advice to Marketing ExecutivesProcurement
The partnership between Marketing and Strategic Sourcing is fundamentally based on the principle of doing more for less. Not only are most marketers not wired this way operationally—most aren’t armed with all of the ways this can be achieved without sacrificing creativity and market outcomes. Al…
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5 insider tips for better healthcare system partnerships
Wednesday, September 30, 2020 | BrandActive
Healthcare Rebrand ImplementationM&A Brand Change
What can healthcare system marketers expect in terms of partnerships and M&A during the coming year? It’s a tough question to answer as the industry remains unsettled and the clock is ticking – now a single quarter is all that separates us from 2021.
Even in these unpredictable times, the…
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Webinar: New rules: Healthcare partnerships and M&A in 2021 and the role marketers should play
Thursday, September 24, 2020 | BrandActive
Advice to Marketing ExecutivesHealthcare Rebrand Implementation
While 2020 is a year of emotional and financial hardship for most healthcare systems, it’s also a year of rapid change, innovation, and new ways of thinking and serving. In a quest to grow, find profitability, and for many, to simply to stay viable – partnerships, JV’s, and M&A will again …
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Why your agency may need a left-brained brand implementation partner
Tuesday, September 22, 2020 | Philip Guiliano, Andy Pollock
Advice to Marketing Executives
As an agency leader, you take deep pride in the creative solutions you deliver for your clients. But you know that the ultimate success of any rebranding engagement depends as much on your client’s ability to fully implement your brand strategy and design as it does on the quality of your work. Ho…
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How to maximize brand value for your healthcare system as trends show partnerships accelerating
Tuesday, September 22, 2020 | BrandActive
Healthcare Rebrand ImplementationM&A Brand Change
Partnerships of all types are increasingly commonplace as healthcare systems look for ways to drive growth and profitability. Key trends point to accelerated partnership activity during pandemic response and beyond.
While maintaining financial viability is critical, you must also prioritize th…
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How long does it take to rebrand? Planning beyond the design phase
Sunday, September 13, 2020 | Eniana Vrenozaj
Advice to Marketing ExecutivesRebranding Rollout Plan
In many ways, a rebrand’s success rests on a company’s ability to plan and execute a realistic rebranding timeline. Rebranding is a large and complex project with many internal and external players. If a company doesn’t get the schedule right, the process could spin out of control. From blown …
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Overcoming key risks to capture the full value of an M&A-driven energy rebrand
Tuesday, September 8, 2020 | Philip Guiliano, Adrea Fink
Energy Company RebrandingRebrand Implementation Strategy
If your energy company is headed toward a merger or acquisition, then you know a rebrand is almost certainly on the horizon. Any rebrand represents a major undertaking. But the usual rebranding playbook simply doesn’t account for all the complexities and potential stumbling blocks found in an M&am…
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Evolving your brand operations to support your brand architecture
Tuesday, September 1, 2020 | Vladimir Kacar, Nicole Kemp
Brand and Marketing OperationsCorporate Rebranding Implementation
When you rebrand, you may be making changes to your brand architecture as well. Whether you are rebranding because you are acquiring a new brand, consolidating many brands, or otherwise reworking your portfolio of brands, architecture considerations are an important part of the process. And while de…
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4 ways to find money to fund Marketing during the downturn
Monday, August 24, 2020 | Andy Pollock
In The News
This article first appeared on the HITMC website.
It’s said every cloud has a silver lining, and that adage applies to our current difficult circumstances.
The persistence of COVID-19 has an upside for healthcare systems: rising reputation scores. Edelman’s Trust Barometer reports that t…
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Protect your brand investment with operational brand governance
Friday, August 21, 2020 | Nicole Kemp
Advice to Marketing ExecutivesBrand and Marketing Operations
Your business isn’t just built on the quality of your offerings. It’s also built, in large part, on the strength of your brand. And like any seasoned marketing executive, you know that brand-building isn’t a one-time activity. Your brand is a living, breathing entity — one that you must nurt…
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